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SUMMARY
North American Stationary Fuel Cells Markets Establishing Cost-effectiveness and Reliability of Stationary Fuel Cellsto Spur Sales Convincing end users of the commercial viability and durability of stationaryfuel cells will go a long way toward achieving the ambitious cost targets thathave been set by the industry. Although the scientific community has approvedand accepted fuel cell technology, it still does not appeal to consumers as abetter alternative to conventional means of power generation. This is becausethe reliability of stationary fuel cells for mission-critical and mass-marketapplications is yet to be actively demonstrated. More operational experience isrequired before the life cycle costs of owning and operating a system, as wellas the specific benefits of fuel cells can be fully understood. This new research service from Frost & Sullivan examines the currentstate of the North American stationary fuel cells markets and addresses thefollowing four major technologies: proton exchange membrane (PEM) fuel cells,solid oxide fuel cells (SOFC), molten carbonate fuel cells (MCFC), andphosphoric acid fuel cells (PAFC). This service evaluates the market developmentpotential in North America, provides market forecasts for the abovetechnologies, and discusses the challenges faced by the industry and strategiesthat need to be adopted to overcome the same. In addition, major drivers andrestraints that impact growth are provided to facilitate effective marketingstrategies. Demonstration Projects and Emission Regulations to Increase Market GrowthRates The fuel cell industry has organized a large number of demonstrationprojects, such as the U.S Department of Energy's solid-state energy conversionalliance (SECA) program, for stationary applications. These programs are fundedboth by the government and other key stakeholders. Many fuel cell companies arealso conducting field trails at end-user locations, with the project costs beingjointly shared by both the parties. "More demonstration projects enable thefuel cell companies to obtain critical operational data required for optimizingthe system design and eliminating potential techno-commercial risks," saysthe analyst of this research service. Another strong driver in this market is the high level of air pollution thathas made environmental issues the priority of public and political agendas. Thelegislative pressure on the power generation and automotive industry to reduceemissions has sparked interest and lead to huge investment commitments in fuelcells research and development. Fuel cells provide an attractive alternative,since they have the potential of absolutely clean energy generation withvirtually no emissions. Increased environmental awareness has also resulted incompanies wanting to build a favorable public image by opting to use fuel cells."As environmental legislation continues to play an important role in futuredeployment of 'air friendly' technologies, individuals and companies are likelyto increase their interest in the purchase of these systems," adds theanalyst. Application Flexibility and Profitable Industry Partnerships Help AttractEarly Adopters The superior energy conversion efficiency of fuel cell technology ensures itsimmense potential in the stationary power generation market. Lucrative nichemarkets are a possibility due to multiple application options such as thecombined heat and power (CHP) and waste hydrogen recovery processes inindustries and municipalities. The core fuel cell technology developers, system integrators, componentsuppliers, research institutes, power generation original equipmentmanufacturers, and end users are forging partnerships and alliances coveringvarious facets of the industry. Some of these are facilitated by governmentefforts and subsidies, while a large number of these are industry-initiatedpartnerships aimed at maximizing the potential in the large early adopter marketsegment. TABLE OF CONTENTS
- EXECUTIVE SUMMARY
- Market Overview
- Introduction
- Market Overview
- Major Research Findings
- Industry Challenges
- Drivers and Restraints
- Opportunities and Forecasts
- Market Segment Analysis
- Competitive Analysis
- Conclusions
- Technological Trends
- Strategic Conclusions
- TOTAL NORTH AMERICAN STATIONARY FUEL CELLS MARKETS
- Market Overview
- Introduction
- Market Segmentation
- Major Industry Challenges
- Identification of Industry Challenges
- Analysis of Foremost Challenges Facing the Stationary Fuel CellIndustry
- Identification of Drivers and Restraints to Growth For the StationaryFuel Cells Markets
- Growth Drivers for the Stationary Fuel Cells Markets
- Restraints to Growth for the Stationary Fuel Cells Markets
- Market Forecasts and Growth Trends
- Revenue and Unit Forecasts for the Total Market
- Analysis by Output Size
- Geographic Analysis
- Analysis by Country (US/Canada)
- Concurrent Developments in the Rest of the World
- End User and Application Analysis
- Early Adopters and Potential End Users
- Areas of Application
- Technology Analysis
- Forecasts by Technology
- Technological Trends
- Fuel Supply and Processing
- Fuel Supply Issues
- Fuel Processors
- Channel Analysis
- Supply Chain Analysis
- Distribution Channel Analysis
- Competitive Analysis
- Industry Competitive Structure
- Changing Competitive Landscape
- Market Leadership Analysis
- Frost & Sullivan Awards
- Competitive Strategy Leadership Award
- Product Innovation Award
- Product Line Strategy Leadership Award
- Technology Innovation Award
- NORTH AMERICAN SOLID OXIDE FUEL CELLS MARKET
- Market Determinants and Characteristics
- Market Overview
- Market Drivers
- Market Restraints
- Market Forecasts
- Unit Shipments and Revenue Forecasts
- Output Analysis
- Pricing Trends
- Technology Analysis
- Product Analysis
- Technology Trends
- Lifecycle Analysis
- Solid State Energy Conversion Alliance
- End User and Application Analysis
- Trends by End User
- Trends by Application
- Competitive Analysis
- Competitive Environment
- Leadership Analysis
- NORTH AMERICAN PROTON EXCHANGE MEMBRANE FUEL CELLS MARKET
- Market Determinants and Characteristics
- Market Overview
- Market Drivers
- Market Restraints
- Market Forecasts
- Unit Shipments and Revenue Forecasts
- Output Analysis
- Pricing Trends
- Technology Analysis
- Product Analysis
- Technology Trends
- Lifecycle Analysis
- End User and Application Analysis
- Trends by End User
- Trends by Application
- Competitive Analysis
- Competitive Environment
- Leadership Analysis
- NORTH AMERICAN MOLTEN CARBONATE FUEL CELLS MARKET
- Market Determinants and Characteristics
- Market Overview
- Market Drivers
- Market Restraints
- Market Player
- Market Forecasts
- Unit Shipments and Revenue Forecasts
- Output Analysis
- Pricing Trends
- Technology Analysis
- Product Analysis
- Lifecycle Analysis
- Technology Trends
- End User and Application Analysis
- Trends by End User
- Trends by Application
- NORTH AMERICAN PHOSPHORIC ACID FUEL CELLS MARKET
- Market Determinants and Characteristics
- Market Overview
- Market Drivers
- Market Restraints
- Developer Profile
- Market Forecasts
- UTC Discontinuing PAFC Development
- UTC Continuing With PAFC Development
- Technology Analysis
- Product Analysis
- End User and Application Analysis
- MARKET STRATEGIES
- Strategic Response to Challenges
- High Manufacturing Costs Hinder Faster Market Adoption
- Lack of Large Replacement Markets Slow Application Development
- End User Acceptance Hinges on Establishing the Durability andLongevity of Fuel Cells
- Grid Interconnection Barriers Slow Market Development
- Under Developed Manufacturing Capability and Service Network CurbsVolume Growth
- Fuel Supply Issue Obliterates Commercialization Potential of FuelCells
- Migrating From Research Mode to Commercial Mind-set DesiccatesMarket Penetration of Small and Mid-Sized Companies
- Fragmented Supply Chain and Lack of Investment Into the ComponentIndustry Curtails Fuel Cells Commercialization
- Growth of Small and Mid-Sized Fuel Cells Dependant onEstablishment of a Formidable Distribution Network
- Lack of Common Codes and Standards Impede Product Development
- REFERENCE DOCUMENTS
- Appendix
- Decision Support Databases
- Electricity Demand Growth DSD
- Residential Electricity DSD
- Commercial Electricity DSD
- Industrial Electricity DSD
- Electricity Generation by Natural Gas DSD
- Percentage of T&D Losses DSD
- Country Industry Forecast
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