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SUMMARY
Stringent Quality Requirement Emerges as a Significant Challenge toPassenger Car Semiconductor Manufacturers Strong emphasis on quality in the automotives market has seen vehiclemanufacturers demand improved semiconductors and systems. Original equipmentmanufacturers (OEMs) and system integrators emphasize on zero parts per millionand hence, the tier II suppliers are expected to improve their overall qualityprocesses. Apart from developing reliable semiconductors, manufacturers have todeal with increasing demand for capability integration. This increases thedevelopment costs of semiconductors. After meeting all the demands of suppliersand OEMs, it becomes difficult for manufacturers to lower costs. Semiconductormanufacturers are expected to provide high-performance, cost-effective solutionsand differentiate their products to stay competitive. This Frost & Sullivan strategic analysis service provides an overview ofthe North American passenger car semiconductors market. It provides theprospects for various features including powertrain, chassis/body electronics,safety, and driver infotainment. The study illustrates the analyses with graphscomparing revenue, market size, and participant shares. Expanding In-vehicle Infotainment Sector Creates Derived Demand forSemiconductors The need for efficient utilization of various parts has made the electronicsused inside the car more \'intelligent\'. The number of tasks performed in thecar has increased and there is growing need for features ? Especially inelectronic systems ? To make it easier to handle these additional tasks. Variousfactors have to be monitored for controlling navigation, safety, and motormanagement systems. Some of these parameters need to be clearly displayed at theright time for easier decision making by the drivers and passengers. Other than the standard power devices for low-end applications, semiconductormanufacturers have started building smart power devices for efficiently managingthe power usage inside the car, as the trend for integration has increased therequirements of power management. Microcontrollers are also being integratedwith more functions and interfaces. Another interesting trend is the penetrationof sensor integrated circuits into the in-vehicle infotainment sector because ofthe need for intelligent safety systems and efficient engine operation. Emphasis on Safety Features Drives Market Growth Safety features such as side impact and curtain airbags are receivingincreased attention in North American light vehicles. An emerging option issmart airbags. These devices are activated based on the seat-occupant position,weight, and the severity of the accident. This technology is dependent onsemiconductors, thereby hiking market sales. Another system that is likely tocontribute significantly to revenue of the semiconductor market is the tirepressure monitoring system, which averts mishaps due to under-inflated orover-inflated tires. Sales in this segment are expected to swell since theTransportation Recall Enhancement, Accountability, and Documentation (TREAD) Actmandates the installation of tire pressure monitoring systems in every newvehicle from 2004. The electronic stability program is making gradual yet impressive progress inthe North American light vehicle semiconductor market, along with anti-lockbraking systems. Intensifying competition has aided higher penetration of highlysophisticated safety features in the low-group vehicles. The Government alsoplays a large role in regulating safety-related rules that protect and ensuresafer drives for vehicle occupants. Adaptive cruise control, lane departurewarning systems, and night vision are likely to make a breakthrough in themarket. Frost & Sullivan Growth Partnership Service Based on extensive and in-depth research, real-world consulting work, and newtheories tested in hundreds of companies across many industries, Frost &Sullivan has evolved its Growth Partnership Services (GPS) program that providesestablished and emerging firms with powerful growth visions. Moving beyond tokenmission statements, GPS provides an actionable vision to growth consultingpartners by illustrating how key intelligence and strategic research based ondefined goals can guide day-to-day behavior and overall company direction. Thefoundation of Frost & Sullivan's GPS includes: - Assisting companies to reach their full potential in the core business
- Providing growth strategies to help companies expand into relatedbusinesses
- Preemptively redefining the core business during market turbulence
- Applying the Frost & Sullivan framework to identify and address commonmistakes resulting from misaligned corporate strategies
- Recommending growth management strategies through continuous partnership
To maximize the potential for growth within a firm\'s internal and externalenvironment, Frost & Sullivan consultants can facilitate the creation ofstrategic programs that deliver improved market success. Frost &Sullivan\'s strengths lie in combining strategic understanding with marketexpertise and applying these with absolute commitment to its clients\' growth. TABLE OF CONTENTS
1. Executive Summary 2 TOTAL - Overview
- Industry Supply Chain & Structure
- Supplier Vs. Product Matrix-Tier 1 and 2 suppliers
- Industry Structure
- Market Dynamics
- Market Drivers
- Market Restraints
- Key Challenges-Systems and Semiconductors
- Trend Analysis
- Market Trends
- Technology Trends
- Legislative Trends
- Market Forecast and Analysis
- Unit Shipment Forecasts of Systems and Semiconductors
- Geographic Analysis of Automotive Semiconductor
- Competitive Analysis
- Implications
- Implications for Tier-2 Suppliers
- Award
- Product Differentiation Innovation Award in Car Infotainment for HandsFree Kit
3 POWERTRAIN - Overview
- Market Dynamics
- Industry and Technology Trends
- Quantitative Analysis
4 CHASSIS/BODY ELECTRONICS - Overview
- Market Dynamics
- Industry and Technology Trends
- Quantitative Analysis
5 SAFETY SYSTEMS - Overview
- Market Dynamics
- Industry and Technology Trends
- Quantitative Analysis
6 INFOTAINMENT - Overview
- Market Dynamics
- Industry and Technology Trends
- Quantitative Analysis
7 APPENDIX - DSD
- Decision Support Database-Light Vehicles in Sales in North America
- Decision Support Database-Light Vehicles in Use in North America
- Decision Support Database-Car Sales
- Decision Support Database-Car Production
- Decision Support Database-Car Import
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