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SUMMARY
Revenue Surge Expected in GPS-based Navigation Systems Due to Economies ofScale Achieved through Price Reduction Global positioning system (GPS) navigation products are expected to generateincreased demand from their primary end users ? automakers and vehicle owners ?especially with a drop in prices. Once this happens, most vehicle segments inboth the original equipment market and aftermarket are likely to rapidly adoptthese systems. In fact, navigation and information delivery systems could becomeindispensable vehicle accessories for the marine and outdoor recreationsegments. Currently, technological innovation and higher economies of scale havealready initiated steady price declines. Product bundling and aggressivecost-cutting strategies in all aspects of operations are expected to alleviatethe price issue further. This Frost & Sullivan research service analyzes the current state of theNorth American automotive and consumer GPS navigation system, looking at driversand restraints for growth, pricing, distribution, technology, and demand trends.The study has been segmented into automotive, marine, and outdoor recreationnavigation systems markets. The study includes competitive structure of themarket, participants market shares, and detailed profiles of key competitors. Advances in Dynamic Navigation to Aid Deeper Market Penetration North America has been slower to adopt navigation systems than other parts ofthe world because the road networks are relatively well laid out and do notchange names for many miles, thereby making navigation systems redundant.However, as dynamic navigation and other inventive applications are added,navigation systems are expected to become increasingly popular. Robust marketgrowth rates, declining prices, and a steady increase in awareness of theadvantages of GPS present exciting opportunities to market participants. Incorporation of real-time information systems, advances in datatransmissibility, and continuous innovation in GPS and associated technologiesare expected to provide a launch pad for GPS products into automotive, marine,and outdoor recreation industries. General Motors has already begun to offer thedynamic navigation system, XM NavTraffic as an optional feature in selectvehicles. "This device can fully integrate with the vehicles on-boardnavigation system to display current information about traffic, average trafficspeed along specific roadways, and estimated travel times based on trafficconditions," says the analyst of the research. Enhancing the Performance-Price Ratio to Boost Product Demand Market participants are focusing on increasing customer awareness of thevalue proposition of GPS systems in motor vehicles and non-automotiveapplications. They are also aiming to improve the feature/performance-priceratio through simultaneous technological innovation and advances in real-timeinformation delivery capabilities. The introduction of hard disc drive (HDD)-basednavigation systems is a move in this direction. This device can store apreloaded map as well as point of interest database of North America and evenfrequently update it. Apart from eliminating the hassle of carrying, changing, and updating discs,HDD is also cheaper on a per-megabyte basis than traditional discs. "Thecost efficiency, high storage capacity, and flexibility of HDD technology areexpected to boost the performance-price ratio of navigation systems," notesthe analyst. Meanwhile, integrated infotainment systems that provide improvedperformances at low prices also result in enhanced value-price ratio ofnavigation systems, thereby increasing their uptake. Frost & Sullivan Growth Partnership Service Based on extensive and in-depth research, real-world consulting work, and newtheories tested in hundreds of companies across many industries, Frost &Sullivan has evolved its Growth Partnership Services (GPS) program that providesestablished and emerging firms with powerful growth visions. Moving beyond tokenmission statements, GPS provides an actionable vision to growth consultingpartners by illustrating how key intelligence and strategic research based ondefined goals can guide day-to-day behavior and overall company direction. Thefoundation of Frost & Sullivans GPS includes: - Assisting companies to reach their full potential in the core business
- Providing growth strategies to help companies expand into relatedbusinesses
- Preemptively redefining the core business during market turbulence
- Applying the Frost & Sullivan framework to identify and address commonmistakes resulting from misaligned corporate strategies
- Recommending growth management strategies through continuous partnership
To maximize the potential for growth within a firms internal and externalenvironment, Frost & Sullivan consultants can facilitate the creation ofstrategic programs that deliver improved market success. Frost &Sullivans strengths lie in combining strategic understanding with marketexpertise and applying these with absolute commitment to its clients growth. TABLE OF CONTENTS
1 EXECUTIVE SUMMARY 2 AUTOMOTIVE GPS NAVIGATION SYSTEMS MARKET - Market Overview
- Market Overview
- Definition and Scope
- System Function and Capabilities
- Product Configurations
- Market Engineering Measurements
- Lifecycle Analysis
- Market Drivers and Restraints
- Market Drivers
- Market Restraints
- Market Forecasts and Analysis
- Demand Analysis
- Market Penetration Analysis
- Total Unit Shipment and Revenue Forecasts
- Original Equipment Unit Shipment and Revenue Forecasts
- Aftermarket Unit Shipment and Revenue Forecasts
- Revenue Trends by Market Type
- Pricing Analysis
- Competitive Analysis
- Competitive Structure
- Value Chain
- Types of Market Participants
- Barriers to Entry
- Market Share Analysis
- Market Share Analysis
- Original Equipment Market Share Analysis
- Aftermarket Share Analysis
- Market and Technology Trends
- Market and Technology Trends
- Profiles of Major Competitors
- Alpine Electronics Inc.
- Blaupunkt
- Denso Corporation
- Garmin International
- Harman/Becker
- Siemens VDO Automotive
3 NON-AUTOMOTIVE GPS NAVIGATION SYSTEMS MARKET - Market Overview
- Market Overview
- Product Configurations
- Market Engineering Measurements
- Lifecycle Analysis
- Market Drivers and Restraints
- Market Drivers
- Market Restraints
- Market Forecasts and Analysis
- Total Unit Shipment and Revenue Forecasts
- Marine Market Unit Shipment and Revenue Forecasts
- Outdoor Recreation Market Unit Shipment and Revenue Forecasts
- Pricing Analysis
- Competitive Analysis
- Competitive Structure
- Value Chain
- Types of Market Participants
- Market Share Analysis
- Marine Market Share Analysis
- Outdoor Recreation Market Share Analysis
- Market and Technology Trends
- Market and Technology Trends
- Profiles of Major Competitors
- Furuno USA Inc.
- Garmin International
- Lowrance Electronics Inc.
- Raymarine Ltd.
- Thales Navigation Inc.
4 APPENDIX - Abbreviations and Equations
- Abbreviations
- Compound Annual Growth Rate
- Conversion Equations
- Exchange Rates
- Exchange Rates -- U.S. versus Canada; Europe; Japan; Mexico; and U.K.
5 DECISION SUPPORT DATABASE - Decision Support Database
- North American Trade Regulations
- Joint Ventures and Affiliations
- Light Vehicle Sales
- Vehicle Production
- Vehicles in Use
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