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SUMMARY
Early Stage of Market Development Necessitates Cost-effective and
Innovative Automotive Infotainment Systems
It is being observed that consumers that are accustomed to digital
entertainment systems are increasingly demanding home theater-level
infotainment experience from their vehicles. Participants of the automotive
infotainment market will have to step up their research and development (R&D)
efforts and offer innovative solutions at attractive price points, if they are
to generate demand. Improving customer awareness about the options available
is compelling manufacturers to incorporate attractive feature sets with high
system and architecture integration. Since most of these technologies are new,
they are likely to be expensive. Nevertheless, high hardware integration and
strategic partnerships with technology leaders could bring about technical
innovations, reduce costs, and help develop flexible and easily scalable
technology platforms.
This Frost & Sullivan research service provides an in-depth analysis of the
North American automotive infotainment system markets. It examines the various
industry challenges as well as the market drivers and restraints. It also
provides strategic recommendations for manufacturers to overcome the market
hurdles. The research enables companies to align their positioning strategies
to benefit from the changing markets and obtain maximum return on investment.
Demand for Greater Infotainment Value Drives Market Growth
With a rise in the average annual miles driven per vehicle, there has been a
simultaneous growth of the automotive infotainment industry, as vehicle owners
and buyers are demanding greater infotainment value from their vehicles. "The
increasing popularity of home theater systems, the Internet, and satellite
television and radio is permeating all consumer demographics, creating greater
consumer awareness of infotainment systems," says the analyst of this
research. Consumers are now demanding advanced infotainment systems and
solutions for their vehicles, helping the market expand beyond high-end
vehicles to other vehicle segments.
Vehicle manufacturers, in an effort to influence purchase decisions, are
aggressively using infotainment systems as vehicle differentiators and are
seeing increased uptake of their products. Aftermarket retailers and
distributors are also capitalizing on this increased demand for infotainment
systems and have been deriving greater margins due to higher retail prices.
These trends are presenting rapid, organic growth opportunities for the North
American automotive infotainment system markets.
Providing Cutting-edge Features and Applications at Competitive Prices to
Encourage System Adoption
System suppliers aim to develop innovative infotainment system solutions,
which, apart from being cost competitive, provide consumers with the most
pertinent application and feature-sets incorporating advanced and effective
human machine interfaces (HMIs). Since most consumers are not familiar with
the operations of such systems, they could be distracted while driving. The
new class of systems is expected to address this problem by ensuring end-user
comfort and ease of use.
"Automakers and consumers seek sophisticated HMIs that demand minimal driver
intervention for greater driving safety," notes the analyst. "The development
of convenient and easy points of control, single-knob controls, touch-screen
operation, voice-based HMIs, and other measures has been aimed at improving
the HMIs." Enhanced R&D activities by system manufacturers are expected to
lead to the creation of intelligent and user-friendly infotainment systems
aimed at enticing customers with their ergonomic styling, advanced human
machine interfaces, feature sets and value proposition.
TABLE OF CONTENTS
1 EXECUTIVE SUMMARY
2 TOTAL NORTH AMERICAN INFOTAINMENT MARKET
Market Overview
- Market Overview
- Market Engineering Measurements
- Lifecycle Analysis
Market Drivers and Restraints
- Market Drivers
- Market Restraints
Quantitative Analysis
- Total Market: Unit and Revenue Forecasts
- OE Market: Unit and Revenue Forecasts
- Aftermarket: Unit and Revenue Forecasts
- Revenue Shares by Market Type
- Revenues by Product Type
Competitive Analysis
- Industry Structure
- Distribution Channel Analysis
- Product Analysis
- Competitive Barriers
Market Trends
- Pricing Analysis and Trends
- Product Trends
- Challenges and Opportunities
Frost & Sullivan Awards
- Product Innovation Award
- Growth Strategy Leadership Award
- Technology Innovation Award
- Best Bang for the Buck Award
- Market Leadership Award
- Product Innovation Differentiation Award
3 NORTH AMERICAN REAR-SEAT ENTERTAINMENT MARKET
Market Overview
- Market Overview
- Market Engineering Measurements
- Lifecycle Analysis
Market Drivers and Restraints
- Market Drivers
- Market Restraints
Quantitative Analysis
- Demand Analysis
- Market Penetration Analysis
- Total Market: Unit and Revenue Forecasts
- OE Market: Unit and Revenue Forecasts
- Aftermarket: Unit and Revenue Forecasts
- Unit and Revenue Shares by Market Type
Competitive Analysis
- Competitive Structure
- Market Share Analysis
- Entry Barriers
Market and Technology Trends
- Pricing Analysis and Trends
- Technology Trends
4 NORTH AMERICAN AUTOMOTIVE COMPRESSED AUDIO PLAYER MARKET
Market Overview
- Market Overview
- Market Engineering Measurements
- Lifecycle Analysis
Market Drivers and Restraints
- Market Drivers
- Market Restraints
Quantitative Analysis
- Demand and Penetration Analysis
- Total Market: Unit and Revenue Forecasts
- OE Market: Unit and Revenue Forecasts
- Aftermarket: Unit and Revenue Forecasts
- Unit and Revenue Shares by Market Type
Competitive Analysis
- Competitive Structure
- Market Share Analysis
- Entry Barriers
Market and Technology Trends
- Pricing Analysis and Trends
- Technology Trends
5 NORTH AMERICAN AUTOMOTIVE SATELLITE RADIO SYSTEM MARKET
Market Overview
- Market Overview
- Market Engineering Measurements
- Lifecycle Analysis
Market Drivers and Restraints
- Market Drivers
- Market Restraints
Quantitative Analysis
- Market Potential
- Market Penetration Analysis
- Total Market: Unit and Revenue Forecasts
- OE Market: Unit and Revenue Forecasts
- Aftermarket: Unit and Revenue Forecasts
- Unit and Revenue Shares by Market Type
Competitive Analysis
- Competitive Structure
- Market Share Analysis
- Entry Barriers
Market and Technology Trends
- Pricing Analysis and Trends
- Technology Trends
6 NORTH AMERICAN AUTOMOTIVE SATELLITE TELEVISION SYSTEM MARKET
Market Overview
- Market Overview
- Market Engineering Measurements
- Lifecycle Analysis
Market Drivers and Restraints
- Market Drivers
- Market Restraints
Quantitative Analysis
- Demand Analysis
- Market Penetration Analysis
- Total Market: Unit and Revenue Forecasts
- OE Market: Unit and Revenue Forecasts
- Aftermarket: Unit and Revenue Forecasts
- Unit and Revenue Shares by Market Type
Competitive Analysis
- Competitive Structure
- Market Share Analysis
- Entry Barriers
Market and Technology Trends
- Pricing Analysis and Trends
- Technology Trends
7 APPENDIX
Glossary
- Abbreviations
- Compound Annual Growth Rate
- Conversion Equations
- Exchange Rates
8 DECISION SUPPORT DATABASE
Decision Support Database
- Average Household Expenditure per Family
- Average Household Income per Family
- Average Disposable Income per Family
- Nominal GDP
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