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SUMMARY
Video and Networking Applications to Drive Market Growth
Operators in the geostationary satellite transponders market need to focus on
both video and corporate networking applications that accounted for almost
75.0 percent of the total leased transponders in Latin America for 2004. Due
to its vast transmission capabilities, satellites are particularly efficient
for point-to-multipoint applications such as video services, which are
incidentally the largest segment of the transponder leasing market in Latin
America. Transponders leased for video applications are likely to account for
around 60.0 percent of the total leased transponders during the forecast
period 2005 to 2011. In the case of networking applications, demand for
satellite transponders is most likely to stem from higher bandwidth
requirements in videoconferencing, e-learning, and telemedicine especially
from large countries such as Argentina, Brazil, and Mexico.
This Frost & Sullivan research analyzes key trends, drivers, and restraints in
the Latin American geostationary satellite transponders market. The study
analyzes use of "C" and "Ku" band transponders and compares satellite
operators' fleet capacities and utilization rates. It forecasts transponder
supply and demand in Latin America, which assists participants in
understanding the potential growth areas and formulating business strategies
accordingly.
Vast Geographical Terrain in Latin America to Benefit from Satellite
Connectivity
With the varied geographical terrain in Latin America and widely dispersed
population in the interiors of Mexico, Brazil, and Argentina the satellite
based solutions prove to be far more cost-effective compared to conventional
fiber-optic networks. "Moreover, fiber-optic networks are mainly useful for
national long distance and important business districts," says the analyst of
this research. "There exists a tremendous opportunity for connecting
non-business districts and remote locations using satellite bandwidth or a
hybrid satellite-terrestrial solution." Latin American governments have also
initiated programs to increase connectivity across villages, schools,
universities, and colleges through satellite broadband solutions. Such
programs are expected to increase the satellite bandwidth consumption in the
region.
Operators Need to Promote New and Niche Applications
While satellites can claim to be the "only" connectivity solution, operators
need to shift focus to niche applications and markets where satellites do not
compete with any other media, in terms of availability and security. Such a
strategy will also help operators to supplement their services and compete
effectively with terrestrial service providers. "Operators will have to
conceive, develop, and promote ideas and applications specific to the
satellite industry," explains the analyst. "They need to develop communities
and organizations and also fund these new ventures, with the ultimate aim of
increasing their satellite bandwidth consumption."
TABLE OF CONTENTS
- 1. Executive Summary
- 1. Key Findings
- 2. Abstract
- 2. Definitions
- 1. Video
- 2. Telephony
- 3. Networking
- 4. Internet Trunking
- 5. Others
- 3. Latin America: Supply Demand Revenue Forecasts
- 1. Commercial Geostationary Satellite Transponder Market Analysis for
Latin America
- 1. Market Engineering Measurement Analysis for Latin America
- 2. Satellite Transponder Capacity by Operator-Latin America
- 3. Research Methodology
- 4. Transponders and Revenue Forecasts-Latin America
- 5. Total Leased Transponders and Total Revenues
- 6. C-Band Leased Transponders and C-Band Revenues
- 7. Ku-Band Leased Transponders and Ku-Band Revenues
- 8. Percentage Breakup C-Band vs Ku-Band Leased Transponders-Latin
America
- 9. Percentage Breakup C-Band vs Ku-Band Revenues-Latin America
- 10. Total Supply vs. Total Leased Transponders and Utilization Rate
- 11. C-Band Supply vs. C-Band Leased Transponders and Utilization Rate
- 12. Ku-Band Supply vs. Ku-Band Leased Transponders and Utilization Rate
- 13. Demand Analysis Of The Total Leased Transponders by Application
- 14. Demand Analysis of C-Band Leased Transponders by Application
- 15. Demand Analysis of Ku-Band Leased Transponders by Application
- 16. Revenue Analysis of The Total Leased Transponders by Application
- 17. Revenue Analysis of C-Band Leased Transponders by Application
- 18. Revenue Analysis of Ku-Band Leased Transponders by Application
- 4. Pricing Trends and Forecasts for Transponder in Latin America
- 1. Pricing Trends and Forecasts for Transponder in Latin America
- 1. Factors Determining Satellite Transponder Lease Pricing
- 2. Satellite Transponder Price Range by Application
- 3. Transponder Equivalent Leased Rates C and Ku-Band-Latin America
- 4. Average Transponder Lease Price by Application
- 5. C-Band Transponder Lease Price by Application
- 6. Ku-Band Transponder Lease Price by Application
- 5. Market Drivers for Commercial Geostationary Satellite Transponder Market
- 1. Market Drivers for Commercial Geostationary Satellite Transponder
Market-Latin America
- 1. Market Drivers for Commercial Geostationary Satellite Transponder
Market-Latin America
- a. Geographical terrain and widely dispersed population density of
Latin America
- b. Government encouraged programs
- c. Overseas video content
- d. Satellites' capability for ubiquitous transmission within a
broad coverage zone is a unique advantage
- e. Satellites are particularly efficient for point-to-multipoint
applications
- f. Remote telephony solutions
- g. Networking applications will continue to drive the growth
- h. Hybrid solutions can create efficiencies
- i. Limited fiber optic network
- j. Government subsidy: License fees, spectrum charges
- 6. Market Restraints for Commercial Geostationary Satellite Transponder
Market
- 1. Market Restraints for Commercial Geostationary Satellite Transponder
Market
- 1. Market Restraints for Commercial Geostationary Satellite
Transponder Market
- a. Economic difficulties and currency fluctuations make satellites
more expensive
- b. Differential pricing: Terrestrial versus satellite bandwidth
- c. Technology advancements in satellite bandwidth compression
techniques
- d. Lower contract duration
- e. X-band and Ka-band
- f. Latin America's climate poses obstacles to satellite
communications
- g. Limited adoption of new technologies
- 7. Strategic Recommendations for Commercial Geostationary Satellite
Transponder Market
- 1. Strategic Recommendations For Commercial Geostationary Satellite
Transponder Market
- 1. Strategic Recommendations For Commercial Geostationary Satellite
Transponder Market
- a. Strategic Alliances
- b. Incubate applications
- c. Defense requirement
- d. Embrace competing media and provide integrated solutions
- e. Promote niche applications
- 8. Frost & Sullivan Award For Market Share Leadership -2005
- 1. Frost & Sullivan Award for Market Share Leadership -2005
- 1. Award Category Award Description Research Methodology Measurement
Criteria
- 2. Satellite Operators Market Share Leadership by Total Leased Capacity
- 3. Satellite Operators Market Share Leadership by C-Band Leased
Capacity
- 4. Satellite Operators Market Share Leadership by Ku-Band Leased
Capacity
- 9. Competitive Positioning of Satellite Operators by Leased Transponders
and Utilization Rates
- 1. Competitive Positioning of Satellite Operators by Leased Transponders
and Utilization Rates
- 1. Competitive Positioning of Satellite Operators by Leased
Transponders and Utilization Rates
List Of Figures
- Market Engineering Measurement Analysis for Latin America
- Satellite Transponder Capacity by Operator-Latin America Market
- Total Leased Transponders and Total Leased Revenues -US $ Millions (Latin
America), 2002-2011
- C-band Leased Transponders and C-band Revenues -US $ Millions (Latin
America), 2002-2011
- Ku-band Leased Transponders and Ku-band Revenues -US $ Millions (Latin
America), 2002-2011
- Percentage Breakup C-Band v/s Ku-Band Leased Transponders (Latin America),
2002-2011
- Percentage Breakup C-Band v/s Ku-Band Revenues ($ Million) (Latin
America), 2002-2011
- Total Supply vs. Total Leased Transponders and Utilization Rate (Latin
America), 2002-2011
- C-Band Supply vs. C-Band Leased Transponders and Utilization Rate (Latin
America), 2002-2011
- Ku-band Supply vs.Ku-band Leased Transponders and Utilization Rate (Latin
America), 2002-2011
- Total Leased Transponders by Application (Latin America), 2002-2011
- C-band Leased Transponders by Application (Latin America), 2002-2011
- Ku-band Leased Transponders by Application (Latin America), 2002-2011
- Total Revenue Analysis of Total leased Transponders by Application (Latin
America), 2002-2011
- C-Band Revenue Analysis of C-Band leased Transponders by Application
(Latin America), 2002-2011
- Ku-Band Revenue Analysis of Ku-Band leased Transponders by Application
(Latin America), 2002-2011
- C and Ku-Band transponder price range by Application (Latin America), 2005
- Transponder Equivalent leased rates for C, Ku band (Latin America),
2002-2011
- Pricing Trends and forecasts for transponders by Application: C-Band
Equivalents (Latin America), 2002-2011
- Pricing Trends and forecasts for transponders by Application: Ku-Band
Equivalents (Latin America), 2002-2011
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