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Power Rental Markets in the EMEA Region
Product Type: Market Research Report Publication Date: Feb 09, 2005
 
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SUMMARY

Geopolitical Risks and Uncertain Returns Hamper Markets' Expansion in Middle East and Africa

The power rental markets in the Europe, Middle East, and Africa (EMEA) region are very varied, mainly in their growth potential. Many companies are especially wary of catering to the Middle East and African regions due to their prevailing political uncertainty. Besides concern about the safety of their equipment, the high insurance costs that reduce profit margins make the risk of serving these markets overshadow the potential returns for many companies. Nevertheless, the stagnation in market growth will change as the situation stabilises in the coming years.

This Frost & Sullivan research service provides an overview of and an outlook for the power rental markets in the EMEA region, detailing revenue forecasts by region and segments as well as providing market share analyses. It also looks into the various geographically divided markets areas -- Western Europe, Eastern Europe, Middle East and Africa. This information is valuable to both large and small market participants seeking to position themselves for maximum return on investment.

Inadequate Grid Connections and Unreliable Transmission Networks Drive the Power Rental Market

"With the growing industrialization and improved standard of living in Eastern European, Middle Eastern and African regions, the demand for power is likely to increase in the coming years," notes the analyst of this research. "Grid connections being inadequate or unreliable in certain areas, power rentals would emerge as a viable alternative to meet user requirements." Grid power is among major competitors of power rentals. When the grids' supply is insufficient to meet the rising demand, the consumer is forced to opt for power rentals. For instance, the U.S. military relies on rented power for conducting military operations in the Middle East due to the absence of sound transmission networks.

Rising Demand for Construction to Accelerate Rented Power Demand

"The slow market growth from $6.21 billion in 2001 to $6.63 billion in 2004 was attributed to economic recession and the slowdown of constructional activity in Europe," states the analyst. "With the rising demand for construction in Europe and the Middle East coupled with a positive industrial outlook, the power rental market is poised to grow at around 6.7 percent in the coming few years."

Long-term growth can stem from the development of power rental markets in the previously untapped regions of Africa and Eastern Europe. However, rental companies need to communicate the benefits to the potential customers in these regions. Enterprises must educate prospective users on advantages such as avoidance of capital demand, availability of demanded units, low maintenance and service costs and power security.

TABLE OF CONTENTS

  • 1. Executive Summary
    • 1. Introduction
      • 1. Market Overview
        • 1. Introduction
      • 2. Executive Summary
        • 1. Executive Summary
    • 2. Methodology
      • 1. Segmentation
      • 2. Definitions
      • 3. Methodology
    • 3. Market Analysis
      • 1. Market Forecasts
      • 2. Application and End-user Analysis
      • 3. Market Analysis
    • 4. Competitive Structure and Regional Analysis
      • 1. Competitive Structure
      • 2. Regional Analysis
      • 3. Competitive Structure and Regional Analysis
    • 5. Key Industry Challenges
      • 1. Challenging Issues in EMEA Power Rentals Market
      • 2. Key Industry Challenges
    • 6. Conclusion
      • 1. The Road Ahead
      • 2. Conclusion
  • 2. Total Europe Middle East and African Power Rentals Markets
    • 1. Introduction
      • 1. Market Overview
      • 2. Introduction
    • 2. Market Engineering Measurements
      • 1. EMEA Power Rentals Market
      • 2. Market Engineering Measurements
      • 3. Total Europe Middle East and African Power Rentals Markets
    • 3. Industry Challenges
      • 1. Key Industry Challenges
      • 2. Industry Challenges
    • 4. Market Drivers and Restraints
      • 1. Market Drivers
        • a. Increase in Power Demand
        • b. Transmission Bottlenecks
        • c. Positive Construction and Industrial Outlook Across EMEA
        • d. Increasing Oil Exploration and Mining Activities in Middle East and Africa
        • e. Trends Towards Cost Reduction and Deferring Capital Expenditure
        • f. Market Expansion into Associated Equipment and Value Added Services
        • g. Security Threats Promotes Backup Market
      • 2. Market Restraints
        • a. Geopolitical Instability
        • b. Possible Economic and Industrial Downturn
        • c. High Level of Investment and Decreasing ROI
        • d. Customer Awareness Issues Still Persist Especially in Africa and eastern Europe
        • e. Subdued Demand from Utilities in western Europe
        • f. Grid Interconnection Issues
        • g. Competition from Renewables and Distributed Generation Technologies
      • 3. Market Drivers and Restraints
    • 5. Market Forecasts
      • 1. Revenue Forecasts
      • 2. Output Analysis
      • 3. Market Forecasts
    • 6. End-user Applications and Demand Analysis
      • 1. End-user Applications
      • 2. Demand Analysis
      • 3. End-user Applications and Demand Analysis
    • 7. Pricing Strategies and Regional Analysis
      • 1. Pricing Strategies
      • 2. Regional Analysis
      • 3. Pricing Strategies and Regional Analysis
    • 8. Competitive Structure
      • 1. Competitive Overview
      • 2. Current Market Share Analysis
      • 3. Competitive Structure
    • 9. Non Diesel Power Rentals
      • 1. Revenue Forecasts
      • 2. Other Emerging Non Diesel Technologies
      • 3. Non Diesel Power Rentals
    • 10. Frost & Sullivan Awards
      • 1. Growth Strategy Leadership Award
      • 2. Market Leadership Award
      • 3. Product Line Strategy Leadership Award
      • 4. Frost & Sullivan Awards
  • 3. Western European Power Rentals Market
    • 1. Introduction
      • 1. Market Overview
      • 2. Introduction
    • 2. Market Engineering Measurements
      • 1. Western European Power Rentals Markets
      • 2. Market Engineering Measurements
    • 3. Market Drivers and Restraints
      • 1. Market Drivers
        • a. Favourable Construction and Industrial Outlook
        • b. Market Expansion into Associated Equipment and Value Added Services
      • 2. Market Restraints
        • a. Market Saturation
        • b. Economic Downturn
        • c. Electricity Prices and Deregulation
      • 3. Market Drivers and Restraints
      • 4. Western European Power Rentals Market
    • 4. Market Forecasts
      • 1. Revenue forecasts
      • 2. Output Analysis
      • 3. Market Forecasts
    • 5. End-user Applications and Demand Analysis
      • 1. End-user Analysis
      • 2. Demand Analysis
      • 3. End-user Applications and Demand Analysis
    • 6. Pricing and Regional Analysis
      • 1. Pricing Forecasts and Trends
      • 2. Regional Analysis
      • 3. Pricing and Regional Analysis
    • 7. Competitive Structure
      • 1. Current Market Share Analysis
      • 2. Aggreko
      • 3. Energyst CAT Rental Power
      • 4. GE Energy Rentals
      • 5. Longville Group
      • 6. Others
      • 7. Competitive Structure
    • 8. Non Diesel Power Rentals
      • 1. Market Overview
      • 2. Market Forecasts
      • 3. Non Diesel Power Rentals
  • 4. Eastern European Power Rentals Market
    • 1. Introduction
      • 1. Market Overview
      • 2. Introduction
    • 2. Market Engineering Measurements
      • 1. Eastern European Power Rentals Market
      • 2. Market Engineering Measurements
    • 3. Market Drivers and Restraints
      • 1. Market Drivers
        • a. Favourable Construction and Industrial Outlook Boosts Rental Demand
        • b. Increasing Focus of western European Power Rentals Companies
        • c. Transmission Bottlenecks
      • 2. Market Restraints
        • a. Customer Awareness and Reluctance to Rent Issues Still Persist
        • b. High Investment and Other Market Entry Barriers Limit the Growth of Market
      • 3. Market Drivers and Restraints
    • 4. Market Forecasts
      • 1. Revenue Forecasts
      • 2. Output Analysis
      • 3. Market Forecasts
      • 4. Eastern European Power Rentals Market
    • 5. End-user Applications and Demand Analysis
      • 1. End-user Analysis
      • 2. Demand Analysis
      • 3. End-user Applications and Demand Analysis
    • 6. Pricing and Regional Analysis
      • 1. Pricing Analysis
      • 2. Regional Analysis
      • 3. Pricing and Regional Analysis
    • 7. Competitive Structure
      • 1. Current Market Share Analysis
      • 2. Current Competition
      • 3. Potential Entrants
      • 4. Competitive Structure
  • 5. Middle East Power Rentals Market
    • 1. Introduction
      • 1. Market Overview
      • 2. Introduction
    • 2. Market Engineering Measurements
      • 1. Middle East Power Rentals Market
      • 2. Market Engineering Measurements
    • 3. Market Drivers and Restraints
      • 1. Market Drivers
        • a. Increasing Oil Exploration and Construction Demand
        • b. Large and Growing Untapped Market
        • c. Transmission Bottlenecks
      • 2. Market Restraints
        • a. Geopolitical Instability
        • b. High Investment and Other Market Entry Barriers for New Players Limit Market Development
      • 3. Market Drivers and Restraints
    • 4. Market Forecasts
      • 1. Revenue Forecasts
      • 2. Output Analysis
      • 3. Market Forecasts
    • 5. End-user Applications and Demand Analysis
      • 1. End-user Analysis
      • 2. Demand Analysis
      • 3. End-user Applications and Demand Analysis
      • 4. Middle East Power Rentals Market
    • 6. Pricing Strategies and Regional Analysis
      • 1. Pricing Analysis
      • 2. Regional Analysis
      • 3. Pricing Strategies and Regional Analysis
    • 7. Competitive Structure
      • 1. Current Market Share Analysis
      • 2. Aggreko
      • 3. Caterpillar
      • 4. GE Energy Rentals
      • 5. Others
      • 6. Competitive Structure
  • 6. African Power Rentals Market
    • 1. Introduction
      • 1. Market Overview
      • 2. Introduction
    • 2. Market Engineering Measurements
      • 1. African Power Rentals Market
      • 2. Market Engineering Measurements
    • 3. Market Drivers and Restraints
      • 1. Market Drivers
        • a. Increasing Mining and Oil Exploration Activity Spurs Rental Demand
        • b. Industrial and Residential Power Demand Likely to Rise
      • 2. Market Restraints
        • a. Market Uncertainty
        • b. Low Consumer Awareness Limits Demand
      • 3. Market Drivers and Restraints
    • 4. Market Forecasts
      • 1. Revenue Forecasts
      • 2. Output Analysis
      • 3. Market Forecasts
    • 5. End-user Applications and Demand Analysis
      • 1. End-user Applications
      • 2. Demand Analysis
      • 3. End-user Applications and Demand Analysis
    • 6. Pricing and Regional Analysis
      • 1. Pricing Analysis
      • 2. Regional Analysis
      • 3. Pricing and Regional Analysis
      • 4. African Power Rentals Market
    • 7. Competitive Structure
      • 1. Current Market Share Analysis
      • 2. Major Players in the Market
      • 3. Competitive Structure
  • 7. Strategic Analysis
    • 1. Countering Industry Challenges
      • 1. Strategic Responses to Industry Challenges
      • 2. Countering Industry Challenges
    • 2. Strategies for Markets at Different Stages of Development
      • 1. Overview
      • 2. Nascent Markets
      • 3. Strategies for Markets at Different Stages of Development
    • 3. Growing Markets
      • 1. Maturing Markets
      • 2. Strategic Analysis

Power Rental Markets in the EMEA Region

Publisher: Frost & Sullivan

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