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SUMMARY
Importance of Infotainment Options
70 percent of respondents said that infotainment options would be 'somewhat'
or 'very' important in their future vehicle purchase decisions. Thus, no
vehicle maker can afford to ignore vehicle buyers' preferences in this area --
they must offer competitive infotainment option packages to even enter the
consideration set of a substantial proportion of vehicle buyers.
Additionally, infotainment packages are profit centers in their own right, in
addition to facilitating vehicle sales.
Marketplace Insights
This study offers insights directly from the marketplace. It is a true
original contribution to the information available to the industry, rather
than just a rehash of information that already is out there. Topics covered
include desired features, pricing, and how vehicle buyers prefer to acquire
systems -- as standard equipment, factory options, dealer options, or in the
aftermarket. This makes the study very valuable both to manufacturers of
infotainment systems and to vehicle makers.
Infotainment Offerings -- Getting it Right
Infotainment systems have emerged as key vehicle differentiators and customer
satisfiers. It is imperative that automakers get their infotainment offerings
right. This means not only offering the right options, but offering them in
the right way at the right prices. Among infotainment offerings are digital
radio (terrestrial or satellite), CD/DVD players, video players, video games,
satellite television, and navigation systems. These can be offered as
standard equipment, as factory options, as dealer-installed options, or
through aftermarket channels.
TABLE OF CONTENTS
- 1 FINDINGS
- Detailed Study Findings
- 1. U.S. Consumer Attitudes and Perceptions Towards Automotive
Infotainment
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