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SUMMARY
Changes in Paint Formulation Require Greater Use of Rheology Modifiers
With the introduction of the European Union (EU) directive in 2004 limiting
the emissions of volatile organic compounds (VOCs) in paints and coatings,
paint technologies in Europe have been shifting from conventional
solvent-borne systems towards lower or zero VOC technologies. These include
water-borne, high solids and solvent-free systems. This move spells good news
for suppliers of rheology modifiers, which form a critical part of such
emerging technologies. Rheology modifiers play an important role in
influencing certain key properties of these technologies -- for instance,
vertical flow, levelling, and sagging, spattering and sedimentation tendency.
The key challenge for suppliers, therefore, is likely to be in developing
high-performing products that meet the differing requirements of the new paint
technologies.
This Frost & Sullivan research service examines the European market for
rheology modifiers in paint and covers all its major types: cellulosics,
synthetics, clays, waxes and silicas. It analyses each market segment in
detail, focusing on key market dynamics and providing unit and revenue
forecasts till 2011. It also discusses pricing trends and the competitive
structure of the market. The study provides a special focus on the potential
impact of the VOC legislation on the product mix in this market.
Positive Economic Development Drives the Market
Although the economic downturn in Europe (2001-2003) impacted the growth of
several industries including paints and coatings, the recovery that began in
the third quarter of 2003 and gathered pace in 2004 indicates a positive
outlook for this industry.
"Certain key segments such as architectural and water-borne industrial
coatings -- which generate maximum demand for rheology modifiers -- continued
to experience reasonable growth despite the downturn," notes Frost & Sullivan
Research Analyst Vinayak Rao. "This helped drive the market for rheology
modifiers." Encouragingly, many rheology modifier manufacturers registered
moderate growth in 2004 and expect this trend to continue for the next two to
three years.
Enlarged EU Creates Opportunities for Suppliers of Rheology Modifiers for
Paints
With the inclusion of some eastern European countries in the EU, opportunities
for suppliers of rheology modifiers have increased significantly. This is due
to the spurt in construction activity and the resulting demand for paint in
some of these countries -- for instance, Latvia, Lithuania, and Estonia -- as
a result of the gradually reviving European economy.
In 2004, the economy of the enlarged EU improved by around 2.3 per cent while
total construction activity in central and eastern Europe rose by 7.4 percent,
a strong improvement over the negative figures of 2002. "Building activity is
expected to continue increasing over the forecast period (2005-2011), boosting
the consumption of paints and coatings, and thereby driving sales of rheology
modifiers," says Rao.
TABLE OF CONTENTS
- 1. Executive Summary
- 1. Introduction
- 1. Introduction to the European Market for Rheology Modifiers in Paints
- 2. Summary of Research Findings
- 1. Forecasts of the Total Market
- 2. Analysis by Major Market Segments
- 3. Competitive Analysis
- 4. Conclusions
- 2. Market Definitions and Industry Challenges
- 1. Market Definitions
- 1. Industry Terminology
- 2. Abbreviations
- 3. Exchange Rates
- 2. Challenges Facing the European Market for Rheology Modifiers in Paints
- 1. Description of Challenges
- 3. Total European Market for Rheology Modifiers in Paints
- 1. Strategic Analysis and Forecasts of the Total Market
- 1. Market Overview and Definitions
- 2. Market Engineering Measurements
- 3. Presentation of Strategic Significance of Measurements
- 4. Market Drivers and Restraints
- 5. Demand Analysis
- 6. Legislative Overview
- 7. Revenue Forecasts
- 8. Market and Technology Trends
- 9. Pricing Strategy and Trend Analysis
- 10. Competitive Structure
- 11. Market Share Analysis
- 4. European Market for Cellulosic Rheology Modifiers in Paints
- 1. Strategic Analysis and Forecasts of the Cellulosic Rheology Modifiers
in Paints Market
- 1. Market Overview and Definitions
- 2. Market Engineering Measurements
- 3. Market Drivers and Restraints
- 4. Unit and Revenue Forecasts
- 5. Pricing Strategy and Trend Analysis
- 6. Competitive Structure
- 7. Market Share Analysis
- 5. European Market for Synthetic Rheology Modifiers in Paints
- 1. Strategic Analysis and Forecasts of the Synthetic Rheology Modifiers
in Paints Market
- 1. Market Overview and Definitions
- 2. Market Engineering Measurements
- 3. Market Drivers and Restraints
- 4. Unit and Revenue Forecasts
- 5. Pricing Strategy and Trend Analysis
- 6. Competitive Structure
- 7. Market Share Analysis
- 6. European Market for Clay Rheology Modifiers in Paints
- 1. Strategic Analysis and Forecasts of the Clay-based Rheology Modifiers
in Paints Market
- 1. Market Overview and Definitions
- 2. Market Engineering Measurements
- 3. Market Drivers and Restraints
- 4. Unit and Revenue Forecasts
- 5. Pricing Strategy and Trend Analysis
- 6. Competitive Structure
- 7. Market Share Analysis
- 7. European Market for Wax Rheology Modifiers in Paints
- 1. Strategic Analysis and Forecasts of the Wax Rheology Modifiers in
Paints Market
- 1. Market Overview and Definitions
- 2. Market Engineering Measurements
- 3. Market Drivers and Restraints
- 4. Unit and Revenue Forecasts
- 5. Pricing Strategy and Trend Analysis
- 6. Competitive Structure
- 7. Market Share Analysis
- 8. European Market for Silica Rheology Modifiers in Paints
- 1. Strategic Analysis and Forecasts of the Silica Rheology Modifiers in
Paints Market
- 1. Market Overview and Definitions
- 2. Market Engineering Measurements
- 3. Market Drivers and Restraints
- 4. Unit and Revenue Forecasts
- 5. Pricing Strategy and Trend Analysis
- 6. Competitive Structure
- 7. Market Share Analysis
- 9. European Market for Other Rheology Modifiers in Paints
- 1. Strategic Analysis and Forecasts of the Other Rheology Modifiers in
Paints Market
- 1. Market Overview and Definitions
- 2. Market Engineering Measurements
- 3. Market Drivers and Restraints
- 4. Revenue Forecasts
- 5. Pricing Strategy and Trend Analysis
- 6. Competitive Structure
- 10. Market Engineering Strategies
- 1. Strategic Recommendations
- 2. Frost & Sullivan Awards
- 1. Technology Innovation Award
- 2. Customer Service Leadership Award
- 3. Product Line Strategy Leadership Award
- 11. Database of Key Industry Participants
- 1. Database of Key Industry Participants
List Of Figures
- Rheology Modifiers in Paints Market: Currency Exchange Rates (Europe),
2001-2004
- Rheology Modifiers in Paints Market: Impact of Top Ten Industry Challenges
(Europe), 2005-2011
- Total Rheology Modifiers in Paints Market: Market Drivers Ranked in Order
of Impact (Europe), 2005-2011
- Total Rheology Modifiers in Paints Market: Market Restraints Ranked in
Order of Impact (Europe), 2005-2011
- Total Rheology Modifiers in Paints Market: Maximum VOC Content Limit
Values for Paints and Varnishes (Europe)
- Total Rheology Modifiers in Paints Market: Maximum VOC Content Limit
Values for Vehicle Refinishing Products (Europe)
- Total Rheology Modifiers in Paints Market: Revenue Forecasts (Europe),
2001-2011
- Total Rheology Modifiers in Paints Market: Percent of Revenues by Product
Type (Europe), 2001-2011
- Total Rheology Modifiers in Paints Market: Competitive Structure (Europe),
2004
- Total Rheology Modifiers in Paints Market: Products Offered by Major
Market Participants (Europe), 2004
- Total Rheology Modifiers in Paints Market: Market Shares of Major Market
Participants (Europe), 2004
- Cellulosic Rheology Modifiers in Paints Market: Market Drivers Ranked in
Order of Impact (Europe), 2005-2011
- Cellulosic Rheology Modifiers in Paints Market: Market Restraints Ranked
in Order of Impact (Europe), 2005-2011
- Cellulosic Rheology Modifiers in Paints Market: Unit Shipments and Revenue
Forecasts (Europe), 2001-2011
- Cellulosic Rheology Modifiers in Paints Market: Competitive Structure
(Europe), 2004
- Cellulosic Rheology Modifiers in Paints Market: Products Offered by Major
Market Participants (Europe), 2004
- Cellulosic Rheology Modifiers in Paints Market: Market Shares of Major
Market Participants (Europe), 2004
- Synthetic Rheology Modifiers in Paints Market: Market Drivers Ranked in
Order of Impact (Europe), 2005-2011
- Synthetic Rheology Modifiers in Paints Market: Market Restraints Ranked in
Order of Impact (Europe), 2005-2011
- Synthetic Rheology Modifiers in Paints Market: Unit Shipments and Revenue
Forecasts (Europe), 2001-2011
- Synthetic Rheology Modifiers in Paints Market: Competitive Structure
(Europe), 2004
- Synthetic Rheology Modifiers in Paints Market: Products Offered by Major
Market Participants (Europe), 2004
- Synthetic Rheology Modifiers in Paints Market: Market Shares of Major
Market Participants (Europe), 2004
- Clay Rheology Modifiers in Paints Market: Market Drivers Ranked in Order
of Impact (Europe), 2005-2011
- Clay Rheology Modifiers in Paints Market: Market Restraints Ranked in
Order of Impact (Europe), 2005-2011
- Clay Rheology Modifiers in Paints Market: Unit Shipments and Revenue
Forecasts (Europe), 2001-2011
- Clay Rheology Modifiers in Paints Market: Competitive Structure (Europe),
2004
- Clay Rheology Modifiers in Paints Market: Products Offered by Major Market
Participants (Europe), 2004
- Clay Rheology Modifiers in Paints Market: Market Shares of Major Market
Participants (Europe), 2004
- Wax Rheology Modifiers in Paints Market: Market Drivers Ranked in Order of
Impact (Europe), 2005-2011
- Wax Rheology Modifiers in Paints Market: Market Restraints Ranked in Order
of Impact (Europe), 2005-2011
- Wax Rheology Modifiers in Paints Market: Unit Shipments and Revenue
Forecasts (Europe), 2001-2011
- Wax Rheology Modifiers in Paints Market: Competitive Structure (Europe),
2004
- Wax Rheology Modifiers in Paints Market: Products Offered by Major Market
Participants (Europe), 2004
- Wax Rheology Modifiers in Paints Market: Market Shares of Major Market
Participants (Europe), 2004
- Silica Rheology Modifiers in Paints Market: Market Drivers Ranked in Order
of Impact (Europe), 2005-2011
- Silica Rheology Modifiers in Paints Market: Market Restraints Ranked in
Order of Impact (Europe), 2005-2011
- Silica Rheology Modifiers in Paints Market: Unit Shipments and Revenue
Forecasts (Europe), 2001-2011
- Silica Rheology Modifiers in Paints Market: Competitive Structure
(Europe), 2004
- Silica Rheology Modifiers in Paints Market: Products Offered by Major
Market Participants (Europe), 2004
- Silica Rheology Modifiers in Paints Market: Market Shares of Major Market
Participants (Europe), 2004
- Other Rheology Modifiers in Paints Market: Market Drivers Ranked in Order
of Impact (Europe), 2005-2011
- Other Rheology Modifiers in Paints Market: Market Restraints Ranked in
Order of Impact (Europe), 2005-2011
- Other Rheology Modifiers in Paints Market: Revenue Forecasts (Europe),
2001-2011
- Other Rheology Modifiers in Paints Market: Competitive Structure (Europe),
2004
- Other Rheology Modifiers in Paints Market: Products Offered by Major
Market Participants (Europe), 2004
- Rheology Modifiers in Paints Market: Market Sizes for Different Rheology
Modifiers (Europe), 2004
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