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SUMMARY
Customer Education on the Immense Benefits of Video Surveillance Software to
Drive Sales of the Technology
Video surveillance software products' immense benefits of faster, real-time,
more reliable surveillance, remote accessibility, cost savings, and better
management have to be promoted to gain mass acceptance. Market participants
have to educate all stakeholders including end users, distribution channel
members, systems integrators, and security consultants about these advantages.
Security consultants in particular, need to be targeted because they are one
of the biggest sources of information and advice for end users. However, they
have been conventionally used for referring mostly analog products. With the
advent of network-based products that enable the use of software on networks,
these consultants need to be educated about these products so they are
comfortable working with them, and eventually refer them to end users.
This Frost & Sullivan research service looks at the global markets for video
surveillance software, segmenting it into video management, intelligent video
surveillance (IVS), and other surveillance software. It discusses drivers and
restraints as well as industry challenges. The study also enables companies to
align their positioning strategies to benefit from the changing market and
obtain maximum return on investment (ROI).
Improved Surveillance Software to Encourage Greater Product Uptake
The majority of end users is not informed about video surveillance software,
and is unaware of its immense market potential and thereby, apprehensive about
its ROI. The software reduces human intervention in video surveillance since
preset algorithms and easy user-defined policies lower the need for security
personnel in the monitoring station. It not only allows for substantial cost
savings but also provides better alarm rates, aids easy retrieval of video
information, and offers better video content analysis and systems health
management.
Chips with faster processing power provide opportunities for surveillance
software developers to develop IVS software for performing real-time analysis
of video content. Video management software vendors have also incorporated
features in the software that alert authorities on malfunctioning cameras.
"Some video management software enable remotely located security personnel,
without in-depth knowledge about the premise under surveillance, to easily
monitor and alert on-site security personnel about security breaches," says
the analyst of this research service.
Growth in Network-based Systems to Drive the Video Surveillance Software Market
The $153.7 million video surveillance software market is expected to witness a
healthy compound annual growth rate (CAGR) of 23.4 percent to reach $670.7
million in 2011. This growth would partly be derived from the expansion of
network-based systems, which include local area networks (LAN), wide area
network (WAN), and the World Wide Web. Since network systems enable remote
monitoring and maintenance of surveillance systems, end-users of this
technology will have an established network architecture.
"The use of video management software makes more business sense as no
additional investment in building a network is required," notes the analyst.
"Network-based systems are expected to completely replace analog and hybrid
(analog video capture devices with digital storage devices) systems by
2015-2016, providing huge opportunities for video management software."
TABLE OF CONTENTS
- 1. Executive Summary
- 1. Market Overview
- 1. Introduction
- 2. Market Segments
- 2. Major Research Findings
- 1. Opportunities and Forecasts
- 2. Competitive Structure
- 2. Total Video Surveillance Software Market
- 1. Overview and Definitions
- 1. Introduction
- 2. Industry Challenges
- a. Educating End-User Regarding The Benefits
- b. Integration With Legacy Systems
- c. Strengthening The Distribution Channel
- d. Adopting A Suitable Licensing Strategy While Keeping In Mind The
Possible Future Requirements Of End-users
- e. Working With Security Consultants To Increase Their Comfort Level
In Working With Network Systems And Video Surveillance Software
- f. Reducing Prices For The Mass Market To Help Boost The Market
Growth
- 3. Market Drivers
- a. Reducing Prices Of Cameras Leading To More Installations
Resulting In Increased Video Inputs To Manage
- b. Possible Cost Savings Because Of Fewer Security Personnel
Presence Requirement At Monitoring Station
- c. Easy Accessibility For Remote Monitoring
- d. Increasing Security Threats
- 4. Market Restraints
- a. Awareness Level of End-users Low
- b. High Prices of Video Surveillance Software
- c. Low Comfort Level f Channel Partners and Security Consultants In
Working With Software and Network Based Products
- d. Network Infrastructure Not Available In Many Geographic Regions
- 5. Market Engineering Measurement Analysis
- 2. Forecasts and Trends
- 1. Revenue Forecasts
- 2. Demand Analysis
- 3. Pricing Analysis
- 4. Strategic Recommendation
- 3. Regional Analysis
- 1. Americas
- 2. EMEA
- 3. Asia Pacific
- 3. Video Management Software
- 1. Overview and Definition
- 1. Introduction
- 2. Market Engineering Measurements
- 3. Market Drivers
- a. Increasing Terrorist Threats To Soft Targets Like Nuclear Power
Plants, Petroleum Refineries and Other Public Utility Installations
Boosting Demand
- b. Cost Of Hardware, Especially Cameras Decreasing Leading to
Increasing Installation and The Need To Manage The
- c. New Features In Software Making Maintenance Of Cameras Easier And
Cost Effective
- d. The Shift Towards Network Based Systems Also Boosting Growth For
Video Management Software
- e. A Large Number Of Start-up Software Companies Are Entering The
Market Thereby Increasing Competition And Boosting Growth
- 4. Market Restraints
- a. Awareness Level Of End-users Very Low
- b. Lack Of Strong Distribution Systems For Video Management Software
- c. Security Consultants Still Hesitant To Suggest Network Systems
- d. Majority Of The Participants Have Hardware Dependent Software
Products
- 2. Forecast Trends and Competitive Structure
- 1. Revenue Forecasts
- 2. Demand Analysis
- 3. Market and Technology Trends
- 4. Competitive Structure
- 5. Pricing Analysis
- 3. Regional Analysis
- 1. Americas
- 2. EMEA
- 3. Asia Pacific
- 4. Intelligent Video Surveillance Software
- 1. Overview and Definitions
- 1. Introduction
- 2. Market Engineering Measurements
- 3. Market Drivers
- a. Cost Savings Due to More Proactive Surveillance Minimizing Need
For Physical Presence of Personnel In Monitor Rooms
- b. Innovative And New Features Are Making Video Analytics Software
More Intelligent
- c. Highly User-friendly Interfaces Allowing Early Adopters Derive
High Value From Video Analytic Software
- d. Large Government Spending Boosting Growth Of Market
- 4. Market Restraints
- a. Very High Prices Of Intelligent Video Software (IVS) Restraining
Growth Of Market
- b. Low Understanding And Comfort Level In Using Video Analytic
Software
- c. Lack of Strong Distribution Channel Restraining Growth
- d. Lack of Funds For Marketing Products
- 2. Forecast Trends and Competitive Structure
- 1. Revenue Forecasts
- 2. Demand Analysis
- 3. Market and Technology Trends
- 4. Competitive Structure
- 5. Pricing Analysis
- 3. Regional Analysis
- 1. Americas
- 2. EMEA
- 3. Asia Pacific
- 5. Other Surveillance Application Software
- 1. Overview and Definitions
- 1. Introduction
- 2. Market Engineering Measurements
- 3. Market Drivers
- a. Niche Applications Aiming To Cater To New Demand
- b. Market Participants Expected To Develop More Innovative
Applications
- c. Some Of The Other Application Software Are More Efficient Than
Conventional Systems Or Provide Enhanced Values
- 4. Market Restraints
- a. High Prices of Products Restricting Growth of The Market
- b. Individual Industry Standards and Compliances Restraining Market
Growth
- c. Lack of Proper Marketing and Distribution of Products
- 2. Forecast Trends and Competitive Structure
- 1. Revenue Forecasts
- 2. Demand Analysis
- 3. Market and Technology Trends
- 4. Competitive Structure
- 5. Pricing Analysis
- 3. Regional Analysis
- 1. Americas
- 2. EMEA
- 3. Asia Pacific
- 6. Frost & Sullivan Awards
- 1. Frost & Sullivan Awards
- 1. Frost & Sullivan Product Differentiation Award
- 2. Frost & Sullivan Product Innovation Award
- 3. Frost & Sullivan Enterpreneurial Company Award
- 7. Appendix
- 1. Decision Support Database Tables
- 1. Number of Airports
- 2. Number of Schools
- 3. Number of Crime Offenses
List Of Figures
Chapter 1
- Video Surveillance Software Market: Ranking of Major Vertical Markets in
Terms of Vendor Participation (World), 2004
- Video Surveillance Software Market: Revenue Forecasts (World), 2005-2011
- Video Surveillance Software Market: Competitive Structure (World), 2004
Chapter 2
- Video Surveillance Software Market: Impact of Top Six Industry Challenges
(World), 2005-2011
- Video Surveillance Software Market: Market Drivers Ranked in Order of
Impact (World), 2005-2011
- Video Surveillance Software Market: Market Restraints Ranked in Order of
Impact (World), 2005-2011
- Video Surveillance Software Market: Revenue Forecasts (World), 2005-2011
- Video Surveillance Software Market: Revenue Forecasts (Americas), 2001-2011
- Video Surveillance Software Market: Revenue Forecasts (EMEA), 2001-2011
- Video Surveillance Software Market: Revenue Forecasts (Asia Pacific),
2001-2011
Chapter 3
- Video Surveillance Software Market: Market Drivers Ranked in Order of
Impact (World), 2005-2011
- Video Surveillance Software Market: Market Restraints Ranked in Order of
Impact (World), 2005-2011
- Video Management Software Market: Revenue Forecasts (World), 2005-2011
- Video Management Software Market: Competitive Structure (World), 2004
- Video Management Software Market: Revenue Forecasts (Americas), 2001-2011
- Video Management Software Market: Revenue Forecasts (EMEA), 2001-2011
- Video Management Software Market: Revenue Forecasts (Asia Pacific),
2001-2011
Chapter 4
- Intelligent Video Surveillance Software Market: Market Drivers Ranked in
Order of Impact (World), 2005-2011
- Intelligent Video Surveillance Software Market: Market Restraints Ranked
in Order of Impact (World), 2005-2011
- Intelligent Video Software Market: Revenue Forecasts (World), 2001-2011
- Intelligent Video Surveillance Software Market: Competitive Structure
(World), 2004
- Intelligent Video Software Market: Revenue Forecasts (Americas), 2001-2011
- Intelligent Video Software Market: Revenue Forecasts (EMEA), 2001-2011
- Intelligent Video Software Market: Revenue Forecasts (Asia Pacific),
2001-2011
Chapter 5
- Other Surveillance Application Software: Market Drivers Ranked in Order of
Impact (World), 2005-2011
- Other Surveillance Application Software Market: Market Restraints Ranked
in Order of Impact (World), 2005-2011
- Other Surveillance Applications Software Market: Revenue Forecasts
(World), 2001-2011
- Other Surveillance Applications Software Market: Competitive Structure
(World), 2004
- Other Surveillance Applications Software Market: Revenue Forecasts
(Americas), 2001-2011
- Other Surveillance Applications Software Market: Revenue Forecasts (EMEA),
2001-2011
- Other Surveillance Applications Software Market: Revenue Forecasts (Asia
Pacific), 2001-2011
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