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SUMMARY
Proliferation of Small-Scale Participants Lowers Quality Standards in Indian
Mineral Fortification and Supplement Market
The Indian mineral fortification and supplement market is made up of a large
number of small participants that do not necessarily adhere to quality
standards. This has led to the introduction of low-value products that have
greatly decreased prices and reduced profit margins. However, the situation is
expected to improve as suppliers consolidate in an effort to become more
competitive. In the long term, the quality standards of end-user companies are
expected to improve.
This Frost & Sullivan research service analyzes the Indian mineral
fortification and supplement market. The study segments the iron and calcium
market into animal feed, food and beverages, and dietary supplement sectors.
It discusses the various trends and opportunities in the market while
providing in-depth market share analysis, drivers, restraints, and revenue
forecasts. The study enables companies to align their positioning strategies
to benefit from the changing environment and obtain maximum return on
investment.
Government Support and Increased Public Health Expenditure Urge Manufacturers
to Lower Cost and Streamline Production
The increasing shift in industrial activity from the West to Asian countries
has fuelled economic growth and stability. Living standards have improved,
public awareness on health-related issues has risen, and the per capita
expenditure on health has significantly increased, providing a suitable
atmosphere for the development of the Indian mineral fortification and
supplement market. With the rapid industrialization and a growing domestic
base, the future of the market looks promising.
The Indian Government and research centers are supporting mineral
supplementation, dietary diversification, food and feed fortification, as well
as nutrition education programs. This support will lead to growth in the
mineral fortification and supplement market. "The economic liberalization
initiated by the Government has opened up diverse possibilities for foreign
direct investment," says the analyst. "Manufacturers are therefore reducing
costs and developing new ways to improve productivity and stay ahead of the
competition." These incremental steps that augment customer satisfaction are
expected to stimulate stronger demand for minerals and mineral mixes.
Increasing Consumer Awareness is Expected to Boost Mineral Fortification and
Supplement Market
The participants in the market are utilizing the growing consumer awareness of
the basic principals of nutrition to promote growth in the industry. "Dietary
supplements containing high-quality mineral and multi-mineral mix products are
now available, matching the rising income of the Indians," notes the analyst.
"In addition, several staple foods are being fortified with minerals to combat
deficiency, creating a lot of opportunities for market participants."
India's livestock business, which is one of the largest in the world, offers
immense scope for the expansion. Over the years, feeding management in this
industry has improved through education, training, competition, and expansion,
particularly in the more organized and modernized Indian poultry industry. The
Indian poultry industry has grown rapidly at a rate of approximately 15.0 to
20.0 percent during the last two decades. It has a potential for turning out
several value-added products both for the domestic and export markets and
remains one of the major end users of minerals.
TABLE OF CONTENTS
- 1. Executive Summary
- 1. Introduction to the Total Indian Mineral Fortification and Supplement
Market
- 1. Introduction to the Total Indian Mineral Fortification and
Supplement Market
- 2. Summary of Major Findings
- 1. Market Growth and Opportunities
- 2. Calcium Market
- 3. Iron Market
- 4. Other Minerals Market
- 5. Competitive Analysis
- 6. Conclusion
- 2. Introduction to the Industry
- 1. Product Types
- 1. Product List
- 2. Calcium
- 3. Iron
- 4. Other Minerals
- 2. Overview and Definitions
- 1. Background
- 2. Industry Developments
- 3. Legislation
- 1. Overview of India as a Market
- 2. Legislation
- 4. Applications
- 1. Animal Feed Market
- 2. Food and Beverages Market
- 3. Dietary Supplement Market
- 5. Glossary of Terms
- 6. List Of Abbreviations
- 3. Industry Challenges
- 1. Challenges Influencing the Industry
- 1. Challenges Influencing Total Indian Mineral Fortification and
Supplement Industry
- 4. Strategic Analysis of the Total Indian Mineral Fortification and
Supplement Market
- 1. Introduction to the Market
- 1. Market Overview and Definitions
- 2. Market Drivers
- a. Economic Stability Attracts Investors
- b. Reducing Costs and Increasing Productivity
- c. Large Potential Market Size Due to Increasing Animal Numbers and
Compound Feed Use
- d. Growing Consumer Interest in 'Mineral' Products
- e. Inadequate Mineral Intake in Diet Highlights Nutrition Gap
- f. Increased Activity in the Market Raises the Profile of Minerals
- g. Increased Research into the Benefits of Minerals
- 3. Market Restraints
- a. Low Growth in the Food Fortification Market
- b. Lack of Awareness of Health Benefits
- c. End-user Pressures
- d. Low Manufacturing Techniques and Technology
- e. Increase in Competition
- f. Diversity of Food Consumption Trends Across the Region
- 2. Competitive Environment
- 5. Strategic Analysis of the Indian Calcium Fortification and Supplement
Market
- 1. Introduction to the Market
- 1. Market Overview and Definitions
- 2. Market Drivers
- a. Tremendous Growth of Indian Poultry Industry
- b. Traditional Support from Doctors Along With Intensive Marketing
and Advertising Activities Drives Calcium Supplement Sales
- c. Development of Fortified Foods Propels Calcium Market Growth
- d. Opportunity for Market Penetration
- e. Base for Outsourcing Calcium to Other Countries to Increase
Production
- f. Increasing Health Care Expenditure will Stimulate Demand
- 3. Market Restraints
- a. Price Pressures From Local Competition
- b. Lack of Awareness and Poor Understanding of Calcium Benefits
among Patients and Physicians
- c. Growth of Phytase Enzyme In Animal Feed
- d. Doubts About the Intended Nutrition Benefits of Mineral
Fortification
- 2. Market Quantification
- 1. Scope Of the Research
- 2. Market Engineering Measurements
- 3. Market Forecasts
- 4. Pricing Analysis
- 5. Trends by Application
- 3. Competitive Environment
- 1. Competitive Structure
- 2. Market Share Analysis
- 6. Strategic Analysis of the Indian Iron Fortification and Supplement
Market
- 1. Introduction to the Market
- 1. Market Overview and Definitions
- 2. Market Drivers
- a. Increased Activity and Support of Various Health Organisations
Raises the Profile of Iron
- b. Young Population Increase the Market Potential for Dietary Iron
- c. RDA Fuels Demand Across all Economic Segments
- d. Changes in Dietary and Cooking Patterns Increase the Demand for
Iron Supplementation
- e. Increased Media Coverage of the Benefits of Iron
- f. Increased Demand for Pork
- g. Technological Advances Improve Sensory Attributes and Widen the
Scope for Fortification
- 3. Market Restraints
- a. Lack of Awareness of the Benefits Associated With Iron
Fortification
- b. Diversity of Food Consumption Trends Across the Country
- c. Need for More Research and Development
- d. Consumers' Concern on the Side Effects of Dietary Iron
- 2. Market Quantification
- 1. Scope Of the Research
- 2. Market Engineering Measurements
- 3. Market Forecasts
- 4. Pricing Analysis
- 5. Trends by Application
- 3. Competitive Environment
- 1. Competitive Structure
- 2. Market Share Analysis
- 7. Strategic Analysis of the Indian Other Minerals Fortification and
Supplement Market
- 1. Introduction to the Market
- 1. Market Overview and Definitions
- 2. Market Drivers
- a. Growing Consumer Interest in Micro Minerals as "Well-Being"
Ingredients
- b. Increased Demand for Specific Micro Minerals from an Ageing Women
Population
- c. Increased Profile of Micro Mineral Benefits Through Media Coverage
- d. Move Towards Achieving Optimum Nutritional Balance in Diet
- e. Increased Research into the Benefits of Micro Minerals
- 3. Market Restraints
- a. Poor Consumer Understanding of Micro Mineral Benefits
- b. Low Market Volumes in Micro Mineral Category
- c. Diversity of Food Consumption Trends Across the Region
- d. Controversial Scientific Evidence Curtails Micro Mineral Market
Growth
- e. Small Size and Low Penetration in Some Markets Unfavourable for
Market Growth
- f. Price Sensitive Nature of the Market Hinders Sales Growth Rate
- 2. Market Trends
- 1. Scope Of the Research
- 2. Magnesium
- 3. Zinc
- 4. Copper
- 5. Selenium
- 6. Iodine
- 7. Chromium
- 8. Strategic Market Recommendations
- 1. Strategic Recommendations for Participants in the Total Indian
Mineral Fortification and Supplement Market
- 1. Strategic Recommendations
- 2. Strategic Recommendations for Domestic Companies
- 3. Strategic Recommendations for International Companies
- 2. Planning and Monitoring
- 1. Key Elements to Integrate into Business Planning
- 2. Key Elements to Integrate into Business Monitoring
- 9. Frost & Sullivan Awards
- 1. Product Innovation Award
- 1. Product Innovation Award
- 2. Business Development Strategy Leadership Award
- 1. Business Development Strategy Leadership Award
- 3. Customer Service Leadership Award
- 1. Customer Service Leadership Award
- 10. Database of Key Industry Participants
- 1. Key Industry Participants - Manufacturers and Distributors
- 1. Key Industry Participants - Manufacturers and Distributors
- 2. Information Sources
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