Home About Us FAQ Policies Contact Site Map
 
 
QUICK SEARCH
   Advanced Search
 
 
 
   
 
Stay updated on your favorite report topics! We are adding hundreds of new reports daily. Receive email alerts when those reports affect you!

Stay on top of your industry.
  
 

Customer Desirability and Willingness to Pay for Active and Passive Safety systems
Product Type: Market Research Report Publication Date: Jul 06, 2005
 
Request a sample from "The Infoshop", another service of Global Information.

SUMMARY

Acknowledged Need for Better Safety Features

As drivers in Europe become more conscious of their safety, the automobile industry is expected to witness a significant surge in demand for vehicular safety systems. While around 68.0 per cent of the respondents in the Frost & Sullivan study believe they have sufficient safety features, a significant 55.0 per cent acknowledged the need for additional safety mechanisms in their vehicles. Respondents primarily consider passive safety features and anti-lock braking systems (ABS) as contributing most to the safety of vehicles. Among the active safety features, there is a greater recognition of the role played by vehicle stability systems in improving safety, as compared to those of driver warning and collision avoidance systems.

This Frost & Sullivan research service evaluates customer perception towards current active and passive safety systems and determines factors influencing purchasing decisions. It further ascertains the package of safety systems most preferred by customer segments within different regional markets in Europe and thereby enables manufacturers and suppliers to better understand the expectation of customers, their desirability for safety and the willingness to pay

Occupant Detection Systems Have Greater Perceived Value

Respondents across Europe accord much importance to features that protect occupants during collisions. With the tendency of drivers to comprehend vehicular safety as passive protection, it is not surprising that a majority of respondents desire front and side airbags. However, the existence of a greater perceived value for occupant detection systems than additional airbags is a noteworthy observation.

"Among features that warn drivers of potential risks tyre pressure monitoring system (TPMS) and driver drowsiness warning (DDW) were the most preferred across Europe," says Anil Valsan, Programme Manager Frost & Sullivan."With the exception of the U.K., blind spot detection (BSD) and night vision system (NVS) were desirable and 20.0 per cent of Spaniards were not inclined to purchase a vehicle that lacked collision warning system (CWS)."

In terms of crash impact, respondents felt most vulnerable in a forward impact (32.0 per cent), followed by lateral (30.0 per cent) and rear-end (26.0 per cent) impact. This is particularly surprising considering the significant improvements achieved by vehicle manufacturers in terms of frontal and lateral crash protection.

Independent Safety Tests are Crucial in Purchase Decisions

Safety tests played a key role in influencing purchase decisions and respondents consider the passing of independent safety tests as the most important criteria indicating the safety of the vehicle. Additionally, while 85.0 per cent of the respondents lay importance to the vehicle's road handling capabilities, Spanish drivers considered the number of in-built features more important than the vehicle's road handling capabilities. Significantly, only 28.0 per cent of the respondents claimed to have heard of Euro new car assessment programme (NCAP). Despite this, Euro NCAP ratings exact a key influence on vehicle purchase decisions, thus pointing to the need for further its awareness.

Respondents consistently underestimated the price of existing safety features, indicating a clear lack of awareness about the cost of these systems. The research also indicates that as there exists a psychological pricing "sweet spot", manufacturers could work towards simultaneously lowering the cost of safety features to this preferred price and also raising this level through driver education in order to improve revenues.

"Manufacturers face a market that is currently resistant to new active safety technologies, mostly due to a lack of awareness," says Valsan. "The success of a safety technology is likely to depend on how well the manufacturer communicates and educates drivers on their value and ability to enhance safety."

TABLE OF CONTENTS

  • 1. Executive Summary
    • 1. Introduction
      • 1. Introduction and Study Objective
      • 2. Active and Passive Systems Analysed
      • 3. Summary of Methodology
      • 4. Summary of Respondents Profile and Driving Context
    • 2. Key Research Findings
      • 1. Customer Awareness of Vehicle Safety and Perception of Current Safety Systems
      • 2. Customer Preferences for Future Safety Systems
      • 3. Customer Preferences for Privacy and Driver Control
      • 4. Customer Perception of Collision Scenarios
      • 5. Customer Awareness and Perception of Euro NCAP
      • 6. Customer Perceptions for Pedestrian Protection
      • 7. Customers' Perceived Prices Utility and Importance
      • 8. Customer Perception of Indicators for Vehicle Safety
      • 9. Factors Influencing Purchase Decision of Customers
      • 10. Sample Output
  • 2. Analysis of Europe
    • 1. Consumer Perceptions
      • 1. Driver Safety Awareness
        • 2. Perception of Current Safety Systems (10 Individual Safety Features)
      • 3. Perception of "Vehicle Safety"
      • 4. Perceived Collision Likelihood
      • 5. Most Vulnerable Impact Scenario
      • 6. Most Concerned Impact Scenario
      • 7. Perception of Safety in Vehicles
    • 2. Consumer Preferences
      • 1. Driver Privacy and Control
      • 2. Preferred Level of Control
      • 3. Preferred Warning Mechanism
      • 4. Drive Time Tolerance -- By Country
      • 5. Drive Time Tolerance -- By Segment
      • 6. Unsafe Speeds -- By Country
      • 7. Preferred Safety Systems
      • 8. Pedestrian Protection & Crash Compatibility
    • 3. Purchase Package
      • 1. Purchase Package Summary
      • 2. Perceived Importance Utility and Prices -- Europe (29 individual features)
      • 3. Perceived Importance Utility and Prices -- France (29 individual features)
      • 4. Perceived Importance Utility and Prices -- Germany (29 individual features)
      • 5. Perceived Importance Utility and Prices -- Italy (29 individual features)
      • 6. Perceived Importance Utility and Prices -- Spain (29 individual features)
      • 7. Perceived Importance Utility and Prices -- UK (29 individual features)
      • 8. Price (Willing to Pay) Per Feature -- Europe (29 individual features)
      • 9. Packaged Price vs. Perceived Market Price -- By Country
      • 10. Relative Importance of Safety Attributes -- Europe
      • 11. Relative Importance of Safety Attributes -- France
      • 12. Relative Importance of Safety Attributes -- Germany
      • 13. Relative Importance of Safety Attributes -- Italy
      • 14. Relative Importance of Safety Attributes -- Spain
  • 15. Relative Importance of Safety Attributes -- UK
    • 4. Demographic Factors
      • 1. Summary of Demographic Factors
      • 2. Significant Drivers of Perceived Importance of Safety Attributes
      • 3. Significant Drivers* of Perceived Safety Features Package Price
      • 4. Perceived Importance Utility and Prices -- Females (29 individual features)
      • 5. Perceived Importance Utility and Prices -- Males (29 individual features)
      • 6. Price -- Willing to Pay - Per Feature -- Gender Differences (29 individual features)
      • 7. Perceived Importance Utility and Prices -- with Child-Seat (29 individual features)
      • 8. Perceived Importance Utility and Prices -- No Child Seat (29 individual features)
      • 9. Price -- Willing to Pay - Per Feature -- Child Car Seat Requirement : With vs. Without (29 individual features)
    • 5. Purchase Preferences
      • 1. Attributes Influencing Safety Features Purchase Decisions
      • 2. Purchase Priority
      • 3. Features that help maintain correct speed (4 individual features)
      • 4. Features that Enhance Braking (5 individual features)
      • 5. Features that Warn Driver of Potential Risks (5 individual features)
      • 6. Features that Help Maintain Safe Distance (3 individual features)
      • 7. Features that Aid Driver Vision (4 individual features)
      • 8. Features that Protect Occupants (5 individual features)
      • 9. Features that Relay for Assistance (3 individual features)
      • 10. Selling Safety
      • 11. Awareness of Euro NCAP
      • 12. Perception of Euro NCAP
      • 13. Influence of Euro NCAP Awareness in Purchasing Decision
    • 6. Conclusion
      • 1. Satisfaction with existing systems
      • 2. Expectation from future systems
      • 3. Customer Awareness
      • 4. Package of Options (TURF)
      • 5. Negative Utilities
      • 6. Manufacturer Challenges
      • 7. Customer "Hot Buttons" -- Influences
      • 8. Customer "Hot Buttons" -- Features
  • 3. Analysis of France
    • 1. Consumer Perceptions
      • 1. Driver Safety Awareness
      • 2. Perception of Current Safety Systems (10 Individual Safety Features)
      • 3. Perception of "Vehicle Safety"
      • 4. Perceived Collision Likelihood
      • 5. Most Vulnerable Impact Scenario
      • 6. Most Concerned Impact Scenario
      • 7. Perception of Safety in Vehicles
    • 2. Consumer Preferences
      • 1. Driver Privacy and Control
      • 2. Preferred Level of Control
      • 3. Preferred Warning Mechanism
      • 4. Drive Time Tolerance -- By Segment
      • 5. Unsafe Speeds -- By Segment
      • 6. Preferred Safety Systems
      • 7. Pedestrian Protection & Crash Compatibility
    • 3. Purchase Package
      • 1. Purchase Package Summary
      • 2. Relative Importance of Safety Attributes
      • 3. Perceived Importance Utility and Prices -- Overall (29 individual features)
      • 4. Perceived Importance Utility and Prices -- Segment (29 individual features)
      • 5. Price (Willing to Pay) Per Feature (29 individual features)
      • 6. Packaged Price vs. Perceived Market Price -- By Segment
    • 4. Purchase Preferences
      • 1. Attributes Influencing Safety Features Purchase Decisions
      • 2. Purchase Priority
      • 3. Features that help maintain correct speed (4 individual features)
      • 4. Features that Enhance Braking (5 individual features)
      • 5. Features that Warn Driver of Potential Risks (5 individual features)
      • 6. Features that Help Maintain Safe Distance (3 individual features)
      • 7. Features that Aid Driver Vision (4 individual features)
      • 8. Features that Protect Occupants (5 individual features)
      • 9. Features that Relay for Assistance (3 individual features)
      • 10. Selling Safety
      • 11. Awareness of Euro NCAP
      • 12. Perception of Euro NCAP
      • 13. Influence of Euro NCAP Awareness in Purchasing Decision
    • 5. Conclusion
      • 1. Satisfaction with existing systems
      • 2. Expectation from future systems
      • 3. Customer Awareness
      • 4. Package of Options (TURF)
      • 5. Manufacturer Challenges
      • 6. Customer "Hot Buttons" -- Influences
      • 7. Customer "Hot Buttons" -- Features
  • 4. Analysis of Germany
    • 1. Consumer Perceptions
      • 1. Driver Safety Awareness
      • 2. Perception of Current Safety Systems (10 Individual Safety Features)
      • 3. Perception of "Vehicle Safety"
      • 4. Perceived Collision Likelihood
      • 5. Most Vulnerable Impact Scenario
      • 6. Most Concerned Impact Scenario
      • 7. Perception of Safety in Vehicles
    • 2. Consumer Preferences
      • 1. Driver Privacy and Control
      • 2. Preferred Level of Control
      • 3. Preferred Warning Mechanism
      • 4. Drive Time Tolerance -- By Segment
      • 5. Unsafe Speeds -- By Segment
      • 6. Preferred Safety Systems
      • 7. Pedestrian Protection & Crash Compatibility
    • 3. Purchase Package
      • 1. Purchase Package Summary
      • 2. Relative Importance of Safety Attributes
      • 3. Perceived Importance Utility and Prices -- Overall (29 individual features)
      • 4. Perceived Importance Utility and Prices -- Segment (29 individual features)
      • 5. Price (Willing to Pay) Per Feature (29 individual features)
      • 6. Packaged Price vs. Perceived Market Price -- By Segment
    • 4. Purchase Preferences
      • 1. Attributes Influencing Safety Features Purchase Decisions
      • 2. Purchase Priority
      • 3. Features that help maintain correct speed (4 individual features)
      • 4. Features that Enhance Braking (5 individual features)
      • 5. Features that Warn Driver of Potential Risks (5 individual features)
      • 6. Features that Help Maintain Safe Distance (3 individual features)
      • 7. Features that Aid Driver Vision (4 individual features)
      • 8. Features that Protect Occupants (5 individual features)
      • 9. Features that Relay for Assistance (3 individual features)
      • 10. Selling Safety
      • 11. Awareness of Euro NCAP
      • 12. Perception of Euro NCAP
      • 13. Influence of Euro NCAP Awareness in Purchasing Decision
    • 5. Conclusion
      • 1. Satisfaction with existing systems
      • 2. Expectation from future systems
      • 3. Customer Awareness
      • 4. Package of Options (TURF)
      • 5. Manufacturer Challenges
      • 6. Customer "Hot Buttons" -- Influences
      • 7. Customer "Hot Buttons" -- Features
  • 5. Analysis of Italy
    • 1. Consumer Perceptions
      • 1. Driver Safety Awareness
      • 2. Perception of Current Safety Systems (10 Individual Safety Features)
      • 3. Perception of "Vehicle Safety"
      • 4. Perceived Collision Likelihood
      • 5. Most Vulnerable Impact Scenario
      • 6. Most Concerned Impact Scenario
      • 7. Perception of Safety in Vehicles
    • 2. Consumer Preferences
      • 1. Driver Privacy and Control
      • 2. Preferred Level of Control
      • 3. Preferred Warning Mechanism
      • 4. Drive Time Tolerance -- By Segment
      • 5. Unsafe Speeds -- By Segment
      • 6. Preferred Safety Systems
      • 7. Pedestrian Protection & Crash Compatibility
    • 3. Purchase Package
      • 1. Purchase Package Summary
      • 2. Relative Importance of Safety Attributes
      • 3. Perceived Importance Utility and Prices -- Overall (29 individual features)
      • 4. Perceived Importance Utility and Prices -- Segment (29 individual features)
      • 5. Price (Willing to Pay) Per Feature (29 individual features)
      • 6. Packaged Price vs. Perceived Market Price -- By Segment
    • 4. Purchase Preferences
      • 1. Attributes Influencing Safety Features Purchase Decisions
      • 2. Purchase Priority
      • 3. Features that help maintain correct speed (4 individual features)
      • 4. Features that Enhance Braking (5 individual features)
      • 5. Features that Warn Driver of Potential Risks (5 individual features)
      • 6. Features that Help Maintain Safe Distance (3 individual features)
      • 7. Features that Aid Driver Vision (4 individual features)
      • 8. Features that Protect Occupants (5 individual features)
      • 9. Features that Relay for Assistance (3 individual features)
      • 10. Selling Safety
      • 11. Awareness of Euro NCAP
      • 12. Perception of Euro NCAP
      • 13. Influence of Euro NCAP Awareness in Purchasing Decision
    • 5. Conclusion
      • 1. Satisfaction with existing systems
      • 2. Expectation from future systems
      • 3. Customer Awareness
      • 4. Package of Options (TURF)
      • 5. Manufacturer Challenges
      • 6. Customer "Hot Buttons" -- Influences
      • 7. Customer "Hot Buttons" -- Features
  • 6. Analysis of Spain
    • 1. Consumer Perceptions
      • 1. Driver Safety Awareness
      • 2. Perception of Current Safety Systems (10 Individual Safety Features)
      • 3. Perception of "Vehicle Safety"
      • 4. Perceived Collision Likelihood
      • 5. Most Vulnerable Impact Scenario
      • 6. Most Concerned Impact Scenario
      • 7. Perception of Safety in Vehicles
    • 2. Consumer Preferences
      • 1. Driver Privacy and Control
      • 2. Preferred Level of Control
      • 3. Preferred Warning Mechanism
      • 4. Drive Time Tolerance -- By Segment
      • 5. Unsafe Speeds -- By Segment
      • 6. Preferred Safety Systems
      • 7. Pedestrian Protection & Crash Compatibility
    • 3. Purchase Package
      • 1. Purchase Package Summary
      • 2. Relative Importance of Safety Attributes
      • 3. Perceived Importance Utility and Prices -- Overall (29 individual features)
      • 4. Perceived Importance Utility and Prices -- Segment (29 individual features)
      • 5. Price (Willing to Pay) Per Feature (29 individual features)
      • 6. Packaged Price vs. Perceived Market Price -- By Segment
    • 4. Purchase Preferences
      • 1. Attributes Influencing Safety Features Purchase Decisions
      • 2. Purchase Priority
      • 3. Features that help maintain correct speed (4 individual features)
      • 4. Features that Enhance Braking (5 individual features)
      • 5. Features that Warn Driver of Potential Risks (5 individual features)
      • 6. Features that Help Maintain Safe Distance (3 individual features)
      • 7. Features that Aid Driver Vision (4 individual features)
      • 8. Features that Protect Occupants (5 individual features)
      • 9. Features that Relay for Assistance (3 individual features)
      • 10. Selling Safety
      • 11. Awareness of Euro NCAP
      • 12. Perception of Euro NCAP
      • 13. Influence of Euro NCAP Awareness in Purchasing Decision
    • 5. Conclusion
      • 1. Satisfaction with existing systems
      • 2. Expectation from future systems
      • 3. Customer Awareness
      • 4. Package of Options (TURF)
      • 5. Manufacturer Challenges
      • 6. Customer "Hot Buttons" -- Influences
      • 7. Customer "Hot Buttons" -- Features
  • 7. Analysis of UK
    • 1. Consumer Perceptions
      • 1. Driver Safety Awareness
      • 2. Perception of Current Safety Systems (10 Individual Safety Features)
      • 3. Perception of "Vehicle Safety"
      • 4. Perceived Collision Likelihood
      • 5. Most Vulnerable Impact Scenario
      • 6. Most Concerned Impact Scenario
      • 7. Perception of Safety in Vehicle
    • 2. Consumer Preferences
      • 1. Driver Privacy and Control
      • 2. Preferred Level of Control
      • 3. Preferred Warning Mechanism
      • 4. Drive Time Tolerance -- By Segment
      • 5. Unsafe Speeds -- By Segment
      • 6. Preferred Safety Systems
      • 7. Pedestrian Protection & Crash Compatibility
    • 3. Purchase Package
      • 1. Purchase Package Summary
      • 2. Relative Importance of Safety Attributes
      • 3. Perceived Importance Utility and Prices -- Overall (29 individual features)
      • 4. Perceived Importance Utility and Prices -- Segment (29 individual features)
      • 5. Price (Willing to Pay) Per Feature (29 individual features)
      • 6. Packaged Price vs. Perceived Market Price -- By Segment
    • 4. Purchase Preferences
      • 1. Attributes Influencing Safety Features Purchase Decisions
      • 2. Purchase Priority
      • 3. Features that help maintain correct speed (4 individual features)
      • 4. Features that Enhance Braking (5 individual features)
      • 5. Features that Warn Driver of Potential Risks (5 individual features)
      • 6. Features that Help Maintain Safe Distance (3 individual features)
      • 7. Features that Aid Driver Vision (4 individual features)
      • 8. Features that Protect Occupants (5 individual features)
      • 9. Features that Relay for Assistance (3 individual features)
      • 10. Selling Safety
      • 11. Awareness of Euro NCAP
      • 12. Perception of Euro NCAP
      • 13. Influence of Euro NCAP Awareness in Purchasing Decision
    • 5. Conclusion
      • 1. Satisfaction with existing systems
      • 2. Expectation from future systems
      • 3. Customer Awareness
      • 4. Package of Options (TURF)
      • 5. Manufacturer Challenges
      • 6. Customer "Hot Buttons" -- Influences
      • 7. Customer "Hot Buttons" -- Features
  • 8. Frost & Sullivan Consumer Choice Awards 2005
    • 1. Brand Offering Best Safety Features
      • 1. Brand Offering Best Safety Features
    • 2. Premium Brand Offering Innovation in Vehicle Safety
      • 1. Premium Brand Offering Innovation in Vehicle Safety
    • 3. Volume Brand Offering Best Safety Features
      • 1. Volume Brand Offering Best Safety Features
    • 4. Volume Brand Offering Best Value for Money in Vehicle Safety
      • 1. Volume Brand Offering Best Value for Money in Vehicle Safety
  • 9. Methodology
    • 1. Respondent Profile
      • 1. Respondent Profile
    • 2. Respondent Age -- Country
      • 1. Respondent Age -- Country
    • 3. Respondent Age -- Segment
      • 1. Respondent Age -- Segment
    • 4. Respondent Profile -- Gender
      • 1. Respondent Profile -- Gender
    • 5. Respondent Profile -- Education
      • 1. Respondent Profile -- Education
    • 6. Respondent Profile -- Employment
      • 1. Respondent Profile -- Employment
    • 7. Respondent Profile -- Marital Status
      • 1. Respondent Profile -- Marital Status
  • 10. Driver Context
    • 1. Respondent Profile -- With Children
      • 1. Respondent Profile -- With Children
    • 2. Respondent Profile -- Driving Alone
      • 1. Respondent Profile -- Driving Alone
    • 3. Respondent Profile -- Passenger Profile
      • 1. Respondent Profile -- Passenger Profile
    • 4. Respondent Profile -- Driving Conditions
      • 1. Respondent Profile -- Driving Conditions
  • 11. Appendix
    • 1. Scales and Measures
      • 1. Scales and Measures
    • 2. Scale Reliability
      • 1. Scale Reliability
      • 3. Customer Choice Awards Scales
      • 1. Customer Choice Awards Scales
    • 4. Conjoint Methodology
      • 1. Conjoint Methodology
    • 5. Interpreting Conjoint data
      • 1. Interpreting Conjoint data
    • 6. TURF Methodology
      • 1. TURF Methodology
    • 7. Interpreting TURF data
      • 1. Interpreting TURF data
    • 8. Interpreting "Hot Buttons"
      • 1. Interpreting "Hot Buttons"
    • 9. Active vs. Passive Safety Features
      • 1. Active vs. Passive Safety Features

Customer Desirability and Willingness to Pay for Active and Passive Safety systems

Publisher: Frost & Sullivan

Format Price Order
Web Access (Regional License) US $26000.00
Hard Copy & Web Access (Regional License) US $26500.00
All orders are processed by "www.the-infoshop.com". www.the-infoshop.com is another Global Information web site. This transfer is entirely safe.
Copyright© 2008 GII - All Rights Reserved.