Strategic Analysis of the North American Automotive Interior Systems and Modules Markets

SUMMARY

Modules Market

Interior systems are emerging as the focal point of differentiation for automakers in a highly competitive marketplace. Customers are demanding increasing customization of interior systems and in turn are compelling automakers to constantly upgrade and add sophisticated features with emphasis on sharp styling, ergonomic design, convenience, and recyclable materials. Given the increasing cost pressures and facility investments, a favorable strategy would be to outsource the manufacture of interior systems and modules to Tier 1 suppliers for ensuring faster development and assembly time. The outsourcing trend has caught up in seating systems, followed by overhead and cockpit modules segments. In the future, it is expected to become vital to meet automakers' cost, quality and delivery requirements and for managing the efforts of their upstream suppliers.

This Frost & Sullivan research service analyzes the North American interior systems and modules market segmenting it into cockpit modules, carpet, acoustic and cargo management systems, overhead modules, and seating systems. It also discusses the various market trends and opportunities while providing in-depth analysis of market share, forecasts, drivers, restraints, and revenues. Strategic recommendations offered in this study enable companies to align their positioning strategies to benefit from the changing markets and obtain maximum return on investment.

Collaborative Efforts between Suppliers and Automakers Critical for Market Growth

Modules and systems with the best system level integration and more integrated functionalities are expected to witness the highest growth rates. "The North American automotive industry is seeing increasing collaboration between automakers and suppliers in areas such as design, development, and manufacturing," say the analyst of this research service. "Automakers are finding it profitable to partner with suppliers for designing their entire range of interior systems and modules right from the vehicle development stage."

In such partnerships, the tier 1 suppliers assume the responsibility for the coordination of sourcing individual components and most importantly tight functional integration of interior systems and modules. Collaborative efforts between automakers and suppliers in the early stages of product development are also expected to ensure shorter time to market along with excellent product quality.

Tier 1 and 2 Suppliers to Drive the Overall Success of the Vehicle Platform

Market needs are growing especially for user interface-type systems such as navigation, real-time traffic, and telematics systems. Automakers need to look out for suppliers with the relevant electronics expertise to handle the growing complexity of vehicle platforms and also to meet the demand for value driven interior modules and systems.

While styling and surface contour, which are considered intrinsic to the vehicle, are normally retained by the automakers, joint ventures with suppliers in areas such as interiors, lighting, and climate control showing a promising future. "By pooling their resources in creative ventures or acquiring companies that help them to broaden their interior product portfolio, suppliers have become systems integrators and have leveraged their expertise to deliver highly engineered systems," concludes the analyst.

TABLE OF CONTENTS

• 1. Executive Summary
  • 1. Executive Summary
    • 1. Executive Summary
• 2. Total Market for Interior Systems and Modules
  • 1. Market Overview and Definitions
    • 1. Introduction
    • 2. Definitions of Interior Systems and Modules
    • 3. Market Engineering Measurements
  • 2. Market Drivers and Restraints
    • 1. Market Drivers
      • a. Economic Factors -- Investment Reduction/ Redirection, Cost Reduction, Resource Redirection
      • b. Technological Factors -- Increasing Functionality and Advanced Features Drive System Integration and Complexity, Which in Turn Drives Modularization
      • c. Manufacturing Logistics -- Reduction in Parts Count, Storage Space, and Assembly Time; Facilitates Standardization, Just-in-Time Delivery, and Lean Production
      • d. Supply Chain Logistics -- Smaller Supplier Base Simplifies Program/ Project Management
      • e. Other Factors -- Enables Focus on Core Competencies, Faster Product Development, Build-to-Order
    • 2. Market Restraints
      • a. Economic Factors -- Higher Overhead Costs, Investment, and Risk for Tier 1s, Low Cost- Benefit Realization by Automakers
      • b. Technological Factors -- Strict Requirements Matching, Automakers Fear Loosing Technological Know-How
      • c. Regulatory Factors and Organizational Factors -- Union Resistance at Automakers, Automakers' Organizational Structures
      • d. Pricing Factors -- Suppliers Want Greater Margins for Integration Work, Automakers Want Transparency in Pricing
      • e. Sourcing Factors -- Tier 2 Selection and Control Still Held By Automakers, Suppliers Want Overall Responsibility
  • 3. Market Measurements
    • 1. Total Market Revenue Forecasts by Segment
    • 2. Penetration Forecasts by Product Segment
    • 3. Total Market Penetration by Vehicle and Product Segment
    • 4. Total Market Penetration by Automaker
  • 4. Value Chain Analysis
    • 1. Value Chain Mapping
    • 2. Automakers' Platform Strategies
    • 3. Tier 1 and 2 Evolution
    • 4. Product Design and Development
  • 5. Key Market Trends
    • 1. Supply Chain Management and Logistics
    • 2. Future Supplier Park Evolution
    • 3. Complete Interior Integration
    • 4. Value Share Analysis by Vehicle and Product Segment
  • 6. Frost & Sullivan Awards
    • 1. Frost & Sullivan Award for Growth Leadership in Cockpit Modules
    • 2. Frost & Sullivan Award for Customer Value Enhancement in Seating Systems
    • 3. Frost & Sullivan Award for Voice of the Customer in Overhead Modules
    • 4. Frost & Sullivan Award for Market Leadership in Interiors
    • 5. Frost & Sullivan Award for Leadership in Modular Manufacturing
• 3. Cockpit Modules
  • 1. Introduction
    • 1. Market Overview
    • 2. Market Engineering Measurements
    • 3. Definition
  • 2. Supply Chain Structure and Key Challenges
    • 1. Supply Chain Structure
    • 2. Key Challenges
  • 3. Market Measurements
    • 1. Unit Shipment and Revenue Forecasts
    • 2. Penetration Analysis by Vehicle Segment
    • 3. Penetration Analysis by Automaker
  • 4. Key Sourcing Priorities of Vehicle Manufacturers
    • 1. BMW Manufacturing Corp.
    • 2. DaimlerChrysler
    • 3. Ford Motor Company
    • 4. General Motors Corporation
    • 5. Honda of America Manufacturing Inc.
    • 6. Nissan North America
    • 7. Toyota Motor Manufacturing North America
    • 8. Volkswagen de Mexico S.A. de C.V.
  • 5. Competitive Structure and Suppliers
    • 1. Market Share Analysis
    • 2. Collins and Aikman Corporation
    • 3. Visteon Corporation
    • 4. Delphi Corporation
    • 5. Johnson Controls Inc.
    • 6. Calsonic Kansei North America Inc.
    • 7. Other Suppliers
  • 6. Key Strategic Analysis
    • 1. Value Analysis and Trends by Vehicle Segment
    • 2. Component-Level Value Analysis and Trends
    • 3. Cost Benefit Analysis
• 4. Carpet; Acoustic and Cargo Management Systems
  • 1. Introduction
    • 1. Market Overview
    • 2. Market Engineering Measurements
    • 3. Definition
  • 2. Supply Chain Structure and Key Challenges
    • 1. Supply Chain Structure
    • 2. Key Challenges
  • 3. Market Measurements
    • 1. Unit Shipment and Revenue Forecasts
    • 2. Penetration Analysis by Vehicle Segment
  • 4. Key Sourcing Priorities of Vehicle Manufacturers
    • 1. Big Three
    • 2. Others
  • 5. Competitive Structure and Suppliers
    • 1. Market Share Analysis
    • 2. Collins and Aikman Corporation
    • 3. Faurecia Interior Systems
    • 4. Intier Automotive
    • 5. Johnson Controls Inc.
    • 6. Lear Corporation
    • 7. Rieter Automotive North America Inc.
  • 6. Strategic Analysis
    • 1. Value Analysis and Trends by Vehicle Segment
    • 2. Cost Benefit Analysis
• 5. Overhead Modules
  • 1. Introduction
    • 1. Market Overview
    • 2. Market Engineering Measurements
    • 3. Definition
  • 2. Supply Chain Structure and Key Challenges
    • 1. Supply Chain Structure
    • 2. Key Challenges
  • 3. Market Measurements
    • 1. Unit Shipment and Revenue Forecasts
    • 2. Penetration Analysis by Vehicle Segment
    • 3. Penetration Analysis by Automaker
  • 4. Key Sourcing Priorities of Vehicle Manufacturers
    • 1. BMW Manufacturing Corp.
    • 2. DaimlerChrysler
    • 3. Ford Motor Company
    • 4. General Motors Corporation
    • 5. Honda of America Manufacturing Inc.
    • 6. Nissan North America
    • 7. Toyota Motor Manufacturing North America
    • 8. Volkswagen de Mexico S.A. de C.V.
  • 5. Competitive Structure and Suppliers
    • 1. Market Share Analysis
    • 2. Johnson Controls Inc.
    • 3. Lear Corporation
    • 4. Intier Automotive
    • 5. Grupo Antolin
  • 6. Key Strategic Analysis
    • 1. Value Analysis and Trends by Vehicle Segment
    • 2. Component-Level Value Analysis and Trends
    • 3. Cost Benefit Analysis
• 6. Seating Systems
  • 1. Introduction
    • 1. Market Overview
    • 2. Market Engineering Measurements
    • 3. Definition
  • 2. Supply Chain Structure and Key Challenges
    • 1. Supply Chain Structure
    • 2. Key Challenges
  • 3. Market Measurements
    • 1. Unit Shipment and Revenue Forecasts
    • 2. Penetration Analysis by Vehicle Segment
    • 3. Penetration Analysis by Automaker
  • 4. Key Sourcing Priorities of Vehicle Manufacturers
    • 1. BMW Manufacturing Corp.
    • 2. DaimlerChrysler Corp.
    • 3. Ford Motor Company
    • 4. General Motors Corporation
    • 5. Honda of America Manufacturing Inc.
    • 6. Nissan North America
    • 7. Toyota Motor Manufacturing North America
    • 8. Volkswagen de Mexico S.A. de C.V.
  • 5. Competitive Structure and Suppliers
    • 1. Market Share Analysis
    • 2. Lear Corporation
    • 3. Johnson Controls Inc. and Joint Ventures
    • 4. Faurecia Interior Systems
    • 5. Intier Automotive
    • 6. Others
  • 6. Strategic Analysis
    • 1. Value Analysis and Trends by Vehicle Segment
    • 2. Component-Level Value Analysis and Trends
    • 3. Cost Benefit Analysis
• 7. Appendix
  • 1. Glossary
    • 1. Abbreviations
    • 2. Compound Annual Growth Rate
    • 3. Conversion Equations
    • 4. Exchange Rates
• 8. Decision Suppport Database
  • 1. Decision Support Database
    • 1. Trade Regulations in North America
    • 2. Vehicle Platforms United States
    • 3. Global Joint Ventures and Affiliations
    • 4. Global Light Vehicle Production
    • 5. Global Light Vehicle Sales