North American Antenna Markets for Mobile Devices

SUMMARY

North American Antennae Manufacturers Face Highly Competitive, Demanding Market

The demand for converged wireless devices is driving the North American antenna market for mobile devices. To reduce overall costs, mobile device vendors are outsourcing the manufacturing of components to low-cost countries such as China, Taiwan, Mexico, and Eastern Europe. Thus, domestic manufacturers are forced to tackle a highly competitive market. Further, the new capabilities and applications of wireless devices pose significant design challenges for antenna manufacturers even as original equipment manufacturers (OEMs) of cellular phones pressurize antenna manufacturers to make more efficient products.

This Frost & Sullivan research examines the trends shaping the North American antenna market for mobile devices along with the growing need for internal antennas. The study also discusses the prevailing market drivers and industry challenges and gives an overview of the market revenues and shares.

Dynamic Technological Innovations Set to Boost Antenna Revenues

Though essential, the usage of mobile phones was an irksome experience to the consumers due to dead spots, dropped calls, static interruptions, and poor signals. The demand for cellular phones with good signal strength and performance was met with the improved technological innovations in the antenna designs. The demand for a more sleek and aesthetic look has led to the use of more embedded or internal antennas.

Innovative product capabilities and applications such as location-based services, short-range wireless connectivity wireless fidelity (Wi- Fi), Bluetooth and wireless local area networks (WLAN), generation technology (5G), global multi band connectivity are promising market drivers in the future. Internal/embedded antennas can be integrated along with other electronic components on a single chip and hence, act as a cost and space effective solution for mobile device manufacturers. "The miniaturization of antenna size that is easily embedded within the device is a critical factor for the OEM's to sustain a competitive advantage" says the analyst of this research service.

Increase in Market Share Serves as Number One Target for Big and Small Participants

With the huge investments in R&D and new antenna technologies, competition has increased significantly in the market and is bringing in a lot of new participants. Tier 3 manufacturers are able to make antennas at comparatively lower costs and this is resulting in a very thin profit margin for larger tier 1 companies.

In order to combat the growing competition, some companies are collaborating with each other through selective partnerships. The idea is to either leverage the strong technology base or the sales and marketing strategies to increase their market share.

TABLE OF CONTENTS

• 1. Strategic Analysis & Trends
  • 1. Market Trends
    • 1. Market Overview
    • 2. Definitions
    • 3. Challenges
    • 4. Drivers
      • a. New Products and Innovations in Converged Wireless Devices Boosts the Production and Sales
      • b. Miniaturization of Antenna Size Inspires New Technological Innovations
      • c. Demand for Global Connectivity Drives Wi-Fi Notebooks and PDA Markets
      • d. Driving Laws in North America Spurs the Growth of Bluetooth Shipment Units
      • e. Upgradation and Replacement of Cellular Phones Increases Production Rate
      • f. Enhanced Performance of Wireless Communication Devices Promotes Consumer buying
      • g. Improved Economic Conditions Incites Sales Revenue
      • h. E 911 Regulation by FCC Drives Manufacturing of GPS Enabled Cellular Phones
    • 5. Restraints
      • a. Vertical Integration of EMS production Facilities Affords Growth Opportunity and Establishes High Barriers to Entry Level Participants
      • b. Large Number of Tier Three Companies Creating Severe Price Pressure for North American Market
      • c. Shrinking Profit Margins in Cellular Phone Sales Eliminating Smaller Manufacturers
      • d. High Cost Requirement of Capital Equipment for Component Manufacturing Deters Entry of Start Ups
  • 2. Forecasts & Trends
    • 1. Market Engineering Measurements
    • 2. Total Market Revenue Forecasts
    • 3. Forecasts and Trends by Product Type
    • 4. Forecasts and Trends by Geographic Regions
    • 5. Pricing Trend Analysis
    • 6. Distribution Trends Analysis
    • 7. End-User Trends & Analysis
  • 3. Competition Profile
    • 1. Competitive Structure
    • 2. Market Share Analysis
  • 4. Frost & Sullivan Awards
    • 1. Market Leadership Award
    • 2. Technology Innovation Leadership Award
    • 3. Product Innovation Award
    • 4. Customer Service Innovation Award
• 2. Decision Support Database
  • 1. DSD Tables
    • 1. Cellular Handsets in Use
    • 2. PC Notebook Shipments
    • 3. PDA Sales
    • 4. Nominal Gross Domestic Product
    • 5. Total Population

List Of Figures

Chapter 1

• Antenna Market for Mobile Devices: Impact of Top Industry Challenges (North America), 2006-2012
• Antenna Market for Mobile Devices: Market Drivers Ranked in Order of Impact (North America), 2006-2012
• Antenna Market for Mobile Devices: Market Restraints Ranked in Order of Impact (North America), 2006-2012
• Antenna Market for Mobile Devices: Revenue Forecasts (North America), 2002-2012
• Antenna Market for Mobile Devices: Revenue Forecasts by Product Type (North America), 2002-2012
• Antenna Market for Mobile Devices: Percent of Revenues by Product Type (North America), 2002-2012
• Antenna Market for Mobile Devices: Revenue Forecasts by Geographic Region (North America), 2002-2012
• Antenna Market for Mobile Devices: Percent of Revenues by Geographic Region (North America), 2002-2012
• Antenna Market for Mobile Devices: Revenue Forecasts by Distribution Channel (North America), 2002-2012
• Antenna Market for Mobile Devices: Percent of Revenues by Distribution Channel (North America), 2002-2012
• Antenna Market for Mobile Devices: Revenue Forecasts by End User (North America), 2002-2012
• Antenna Market for Mobile Devices: Percent of Revenues by End User (North America), 2002-2012
• Antenna Market for Mobile Devices: Competitive Structure (North America), 2005
• Antenna Market for Mobile Devices: Company Market Share by Revenues (North America), 2005