A Strategic Analysis of Global Developments and Their Implication on the European Commercial Vehicles Market - Emerging Economies and Advanced Technology Roadmaps

SUMMARY

Structural and Technological Changes Pave the Way towards Globalisation of the Market

The European commercial vehicles (CV) market is the scene of much activity today. Ongoing technological advancements and new legislations are creating numerous changes as this constantly evolving market moves towards globalisation. The structure of the industry itself is altering, a trend that is expected to continue until 2010. Rising operating costs in the EU will see European original equipment manufacturers (OEMs) increasingly outsourcing their manufacturing processes to low-cost markets such as Asia. Similarly, growing environmental and safety concerns will drive European governments to implement congestion and emission measures while road freight regulations will lead to substantial changes in vehicle and engine design.

This Frost & Sullivan research service examines the impact of key issues such as technological developments, legislations and new markets on the European CV market. It provides detailed technological roadmaps that map current and future trends, discusses regulatory implications and examines the potential of investing in various emerging markets. The study has been designed to enable companies to formulate strategies with a view to staying a step ahead of the competition.

Safety and Environmental Issues as well as Need for Globalisation Govern Technology Innovation

European OEMs' eastward shift to emerging and low-cost markets provides them with strong economies of scale as well as significant global presence. The need to reduce operational costs is the objective of almost every market participant. Technological improvements are, therefore, now a basic requirement as participants strive to differentiate themselves as well as satisfy the increasing customer demand for vehicle safety and comfort. Safety concerns combined with growing fears about environmental pollution are driving European governments to introduce several legislations to ensure that all commercial vehicles manufacturers install security systems as well as fuel-efficient and environment-friendly engines.

"The European CV market is characterised by constant innovative vehicle design to stay ahead of the competition as well as collaboration among participants to gain greater overall market share and a stronger position," says the analyst of this research service. Market trends reveal that companies are increasingly turning to acquisitions and collaborative ventures with participants in the emerging markets of China, India and Eastern Europe with an aim to consolidate global presence as well as lower costs.

Emerging Markets Hold Huge Revenue Potential for European OEMs

The migration of the European CV market to the East has revealed the huge potential existing in the large, untapped customer base in countries such as China, India and South Korea. These offer new investment areas and hold immense revenue potential, enabling European OEMs to implement innovative and cost-effective methods of operation. At the same time, participants in these emerging markets are likely to contribute significantly to the increase in automotive vehicle volumes in the next few years. This suggests that there will be a need for European vehicle expertise in these markets.

"New markets are also heavily dependent on the western market for exports, thus proving that there is a huge investment opportunity for European OEMs," says the analyst. "This trend is likely to continue for the next few years, indicating that emerging markets are starting to be a threat as well as an opportunity to European OEMs, due to low prices and growing industry expertise."

TABLE OF CONTENTS

• 1. Introduction
  • 1. Title Page
    • 1. Title Page
  • 2. Table of Contents
    • 1. Table of Contents
  • 3. Project Background and Objective
    • 1. Project Background and Objectives
• 2. Executive Summary
  • 1. Key Findings
    • 1. Key Findings
  • 2. Key Opportunities
    • 1. Key Opportunities
• 3. Overview of the Commercial Vehicles Market
  • 1. Commercial Vehicles - A Global Market Overview
    • 1. Growth of the Global Economy & Global Production
    • 2. Real GDP Forecasts of Key Economies
    • 3. Economic Lifecycle of the Commercial Vehicles Market
    • 4. Consolidation Amongst Key Players in the Commercial Vehicles Market
  • 2. European Market for Commercial Vehicles
    • 1. Key Trends and Commercial Vehicle Parc
    • 2. Market Drivers and Restraints
    • 3. Commercial Vehicle Production in the EU
    • 4. Commercial Vehicle Sales Forecast
    • 5. Key Players in the European Commercial Vehicles Market
    • 6. Key Trends in the European Road Freight Market
  • 3. Technological Roadmaps in the European Commercial Vehicles (CV) Market
    • 1. Technology Trends
    • 2. Chassis Systems Roadmap
    • 3. The European Active and Passive Safety Roadmap
    • 4. Vehicle Stability Systems Roadmap
    • 5. Market Penetration of Electronic Stability Program
    • 6. Market Penetration of Auxiliary Engine Braking Systems for Heavy Commercial Vehicles
    • 7. Total Market for Safety Systems
    • 8. Obstacle Sensing Technologies and Applications Roadmap
    • 9. Future Trends in Commercial Vehicles Technologies Market
    • 10. Market for Telematics and Telematics Roadmap
• 4. Key Strategic Issues Impacting the European CV Market
  • 1. Legislation
    • 1. Government Role in Road Freight
    • 2. Environmental Legislations
    • 3. Safety Legislations
  • 2. The Differences between EU and the North American Commercial Vehicle Markets
    • 1. Differences in Operational Methods and Structures
    • 2. Advancements in North American Commercial Vehicles Market
    • 3. Trans-Atlantic OEM Collaborations
  • 3. The Growth of the Chinese Market
    • 1. Growth Trends
    • 2. Commercial Vehicle Production
    • 3. OEM Collaboration in China
    • 4. Organizational Structure of Vehicle Technical Regulation
  • 4. Other Emerging Commercial Vehicles Markets
    • 1. Growth in Eastern Europe
    • 2. Growth in India
    • 3. Growth in the MERCOSUR Region
    • 4. Growth in South Korea
    • 5. Growth in South Africa
    • 6. Impact of Emerging Markets on the European Commercial Vehicles Market
• 5. Opportunities and Conclusions
  • 1. Opportunities
    • 1. Opportunities
  • 2. Conclusions
    • 1. Conclusions
    • 2. SWOT Analysis
  • 3. Appendices
    • 1. Appendices