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SUMMARY
Research Overview
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TABLE OF CONTENTS
- 1. Introduction
- 1. Why Apple got the Largest Byte
- 1. The Birth of a Phenomenon: The Apple iPod and iTunes
- 2. The Battle Against Piracy
- 3. The iPod and Rights Management
- 4. The iPod Evolution Adding to Apple's Bottom Line
- 5. The iPod Story by Numbers
- 2. The iPod - A Problem Solver or Problem Creator?
- 1. Does Apple have a Larger Byte than it can Chew?
- 1. Who iTunes Changed the World
- 2. To Rip or Not to Rip
- 3. iTunes and Illegal Downloads
- 4. Is there a Happy Ending
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