U.S. Mobile Digital Rights Management (DRM) Markets

SUMMARY

This Frost & Sullivan research service entitled U.S. Mobile DRM Markets provides insights into DRM implementations for premium content services (ringtones, games, and graphics), next-generation mobile content services (mobile audio, video, and multicasting) strategic recommendations, market strategies, as well as other market dynamics.

TABLE OF CONTENTS

1. Executive Summary

• 1. Scope of the Market
  • 1. Introduction
  • 2. Segmentation
  • 3. Methodology
  • 4. Summary of Findings and Key Conclusions

2. U.S. Mobile DRM Markets

• 1. Market Definition and Overview
  • 1. Digital Rights Management and Management of Digital Rights
  • 2. Standards Consortia and Universal DRM Initiatives including OMA and CMLA and MPEG-LA
  • 3. Mobile DRM Components - Server Side and Client Side Implementations
  • 4. Security Technologies - Cryptography(PKI) and Symmetric & Asymmetric Key Encryption
• 2. Fixed and Online DRM
  • 1. Fixed DRM Status
  • 2. Status and Prospects of Online Music Industry in United States
  • 3. Leading Online DRM Vendors
• 3. Mobile DRM
  • 1. DRM Evolution-Application Perspectives and Network Evolutions
  • 2. Unique DRM Requirement for Audio and Video Content Distribution over Mobile Networks
  • 3. Important U.S. Mobile DRM Vendors
  • 4. DRM Implementation of Leading Service Delivery Platform Providers in United States
• 4. U.S. Mobile DRM Markets Dynamics
  • 1. Market Drivers
    • a. Increased focus on next-generation mobile data services makes mobile DRM systems an absolute requirement
    • b. Content providers demand proper security and protection for their wares thus driving implementation of mobile DRM systems and technologies
    • c. Increasing flexibility among DRM vendors and 'opening' up of proprietary DRM systems expand their reach into the wireless world and ensure uptake
    • d. In-built DRM implementations in mobile devices ensure DRM compliance and encourage the growth of mobile DRM
    • e. Increasing interoperability between competing DRM systems ensures satisfactory end-user experience thus enabling greater content usage possibilities
    • f. Advertisement and acknowledgement of DRM by leading industry participants generates awareness about DRM systems and promotes market competitiveness
    • g. Increased security capabilities of wireless application execution environments such as Java and BREW assists in Digital Rights Management
    • h. Enterprise wireless communications markets are expected to boost the growth of mobile DRM markets
  • 2. Market Restraints
    • a. Ongoing DRM royalty issues impact the adoption of open DRM standards and impact market growth
    • b. Established DRM systems' approach of 'Defensive' content protection greatly limits the ability of consumers to handle content pieces and leads to a negative perception about DRM
    • c. Industry participants' reluctance to agree to the OMA DRM licensing terms further delays deployment of the first global DRM standard and complicates implementation issues in the U.S. mobile DRM market
    • d. Absence of sustainable business and revenue models for stand-alone mobile DRM vendors makes it difficult to compete against integrated SDP offerings of large companies and restricts competition
    • e. Fragmentation in the U.S. mobile DRM markets affects market development
    • f. Lack of capable DRM solutions for mass market phones in the United States reduces penetration of advanced DRM technologies
    • g. Lack of DRM for user-generated content inhibits consumer education process
    • h. Enhanced DRM capabilities requiring additional technical infrastructure have led to the negative perception around cost of mobile DRM solutions
  • 3. Industry Challenges
• 5. Market Forecasts
  • 1. DRM for Premium Mobile Content Services in United States
  • 2. DRM for Next-Generation Mobile Content Services in United States

3. Strategic Evaluation and Analysis

• 1. Mobile DRM and MPEG-LA Rights Issue
  • 1. MPEG-LA
• 2. DRM Business and Revenue Models
  • 1. Integrated and Stand-alone DRM Solutions
• 3. Legal Issues in Mobile DRM
  • 1. DRM Systems
  • 2. U.S. Copyrights Issues
• 4. End-User Issues and Considerations in Advanced Content Delivery Business Models
  • 1. Network Convergence
  • 2. Next-Generation End-User DRM Issues
• 5. Value-Chain Analysis for Mobile DRM
  • 1. Content Providers and Content Aggregators
  • 2. Service Delivery Platform Providers
  • 3. U.S. Mobile Operators
  • 4. Device Manufacturers
  • 5. DRM Strategies of U.S. Mobile Virtual Network Operators
  • 6. DRM Strategies of Leading U.S. Mobile Multicasting Solution Providers
  • 7. DRM Strategies of Leading Next-Generation DRM Technology Vendors
• 6. Contrasting the U.S. and European Mobile DRM Markets
  • 1. Key Differences between the U.S. and European Mobile DRM Markets
• 7. Strategic Recommendations for Industry Participants
  • 1. Strategic Recommendations for DRM Vendors
  • 2. Strategic Recommendations for Service Providers

4. DRM For Premium Mobile Content Services in United States

• 1. Current DRM Implementation for Premium Mobile Content in United States
  • 1. DRM for Premium Mobile Content
  • 2. DRM Protection and Impact on File Size
  • 3. Forecasts for Value of DRM-protected Premium Content in United States

5. DRM for Next-Generation Mobile Content Services in United States

• 1. Current DRM Implementations for Next-Generation Mobile Content Services in United States
  • 1. DRM for Mobile Audio and Mobile Video Services
• 2. DRM for Streaming Mobile Video Services
  • 1. Mobile Operators' DRM for Streaming Mobile Multimedia Content
• 3. DRM Implementations of Mobile Multicasting Operators
  • 1. DRM Implementation for Modeo
  • 2. DRM for QUALCOMM's MediaFLO
• 4. Verizon Wireless VCAST DRM
  • 1. Verizon Wireless DRM and Content Protection Strategies for VCAST
• 5. DRM for Sprint-Nextel's Next-Generation Mobile Music Service
  • 1. Sprint Music Store
• 6. Forecasts for Value of DRM-Protected Next-Generation Content Services in United States
  • 1. Mobile Audio and Video Services

6. 2006 Frost & Sullivan Awards

• 1. 2006 Frost & Sullivan Award for Market Leadership in U.S. Mobile DRM Markets
  • 1. Market Leadership in the U.S. Mobile DRM Markets
• 2. 2006 Frost & Sullivan Award for Service Delivery Platform for Premium Mobile Downloadable Content in U.S. Mobile DRM Markets
  • 1. Service Delivery Platform for Premium Mobile Downloadable Content in the U.S. Mobile DRM Markets
• 3. 2006 Frost & Sullivan Award for Service Delivery Platform for Next-Generation Mobile Content in U.S. Mobile DRM Markets
  • 1. Service Delivery Platform for Next-Generation Mobile Content in U.S. Mobile DRM Markets
• 4. 2006 Frost & Sullivan Award for Technology Leadership in U.S. Mobile DRM Markets
  • 1. Technology Leadership in U.S. Mobile DRM Markets

7. Key Industry Participants

• 1. DRM Technology and Solution Providers
  • 1. SafeNet Inc.
  • 2. Beep Science
  • 3. Microsoft
  • 4. RealNetworks
  • 5. VeriSign
• 2. Content Providers and Service Delivery Platform Providers for Premium Mobile Content
  • 1. InfoSpace Inc.
  • 2. Zingy
  • 3. Motricity
  • 4. Melodeo
  • 5. thePlatform
  • 6. WiderThan
  • 7. Versaly Entertainment
  • 8. mPortal
• 3. Service Providers
  • 1. Verizon Wireless
  • 2. Modeo
  • 3. MobiTV
• 4. Device Vendors and Client-side Participants
  • 1. Nellymoser
  • 2. Nokia
  • 3. PacketVideo Corporation

List of Figures

Chapter 1

• Mobile DRM Market: Characteristics of Fixed and Mobile Networks (U.S.), 2006
• Mobile DRM Market: Service Delivery Platforms for Mobile Operators(U.S.), 2006

Chapter 2

• Mobile DRM Market: Next-Generation OMA DRM Implementation Examples (U.S.), 2006
• Mobile DRM Market: Digital Content Service Value-Chain Participant (U.S.), 2006
• Mobile DRM Market: Next-Generation DRM Technology used by Leading Online Content Stores (U.S.), 2006
• Mobile DRM Market: Microsoft's Windows Media Components for Mobile Content Services (U.S.), 2006
• Mobile DRM Market: Microsoft's Windows Media DRM Versions (U.S.), 2006
• Mobile DRM Market: Microsoft's Windows Media DRM Security Levels (U.S.), 2006
• Mobile DRM Market: Microsoft's Royalty Rates for Windows Media DRM Components (U.S.), 2006
• Mobile DRM Market: Industry Drivers Ranked by Order of Impact (U.S.), 2006-2010
• Mobile DRM Market: Industry Restraints Ranked by Order of Impact (U.S.), 2006-2010
• Mobile DRM Market: Industry Challenges Ranked by Order of Impact (U.S.), 2006-2010

Chapter 3

• Mobile DRM Market: MPEG LA Licensing Terms (U.S.), 2006
• Mobile DRM Market: Tier-I Mobile Operator Service Delivery Platforms (U.S.), 2006
• Mobile DRM Market: DRM Implementation of Sprint-Nextel (U.S.), 2006
• Mobile DRM Market: DRM Implementation Preferences for Tier-I U.S. Mobile Operators (U.S.), 2006
• Mobile DRM Market: DRM Client-implementation Models (U.S.), 2006
• Mobile DRM Market: DRM Implementations for Leading Mobile Virtual Network Operators (U.S.), 2006
• Mobile DRM Market: RealNetwork's DRM Solution Capabilities (U.S.), 2006

Chapter 4

• Mobile DRM Market: Tier-I Mobile Operators' DRM Implementation for Premium Content Services (U.S.), 2006

Chapter 5

• Mobile DRM Market: Tier-I Mobile Operators' DRM Implementation for Next-Generation Content Services (U.S.), 2006