Strategic Analysis of the European Market for Advanced Braking and Stability Control Systems

SUMMARY

Market Overview

Brake-by-wire Systems Expected to be the Most Successful Advanced Braking Systems in Future

Although over 95.0 percent of the European automotive market is currently equipped with hydraulic braking systems, beyond 2009-2010, the industry is expected to gradually shift towards more advanced braking systems such as electro mechanical braking (EMB) systems and electronic wedge brake (EWB) systems. Brake-by-wire systems such as EMB and EWB are expected to greatly influence the braking systems market scenario in the next decade and have the capability to replace hydraulic braking systems and become an industry standard on passenger cars in the future. With regard to stability control systems, the market is witnessing a strong growth, driven largely by the increasing awareness among customers of the benefits of the electronic stability program (ESP). Further, consumer feedback indicates that over 45.0 percent of end users across Western Europe will purchase a vehicle, if ESP systems are offered as standard and the future of braking systems lies in the integration of stability control systems with braking systems.

Considering the reliability issues associated with electro hydraulic braking (EHB), hydraulic braking systems are expected to continue their dominance in the market and maintain their market share until the end of this decade. "While EHB systems are presently used in hybrid vehicles, alternative advanced braking systems such as hybrid braking system, EWB system and EMB system are still in the product development and testing stage and are expected to be available in the market only by the end of this decade or early next decade," says Mr. Rajagopalan, Research Analyst with Frost & Sullivan. "Of these advanced braking systems, hybrid braking systems are seen as a step towards brake-by-wire, while EWB and EMB systems are identified as complete brake-by-wire systems."

Reliability of the Electronic Circuits and Necessity for a Higher Voltage System Pose Challenges

Advanced braking systems such as EHB and EMB systems require a higher voltage system in order to operate efficiently. One of the key reasons for the failure of EHB systems is the poor reliability of the electronic circuit in the system and this failure of the electronic circuit can be attributed to the absence of a high voltage system in conventional cars. Hence, in the quest towards advanced braking systems, reliability of the electronic circuits and the necessity for a higher voltage system in the vehicle are likely to act as major challenges for the European braking industry.

Currently, customer awareness of the benefits of advanced braking and stability control systems remains low. Hence, adequate customer education regarding the benefits of advanced braking and stability control systems could develop as a crucial driver for these systems in the market. "The key to the success of advanced braking and stability control systems is in designing a reliable system, which offers maximum benefits to both the vehicle manufacturers as well as end users," says the analyst. "Further, in ensuring maximum market penetration, the system needs be priced strategically and should cater to the needs of different vehicle segments."

TABLE OF CONTENTS

• 1. Executive Summary
  • 1. Market Overview
    • 1. Introduction and Overview
    • 2. Key Research Findings
  • 2. Total European Advanced Braking and Stability Control Systems Market
    • 1. Total Market for Advanced Braking Systems
    • 2. Total Market Breakdown for Advanced Braking Systems
    • 3. Total Market for Stability Control Systems
    • 4. Total Market Breakdown for Stability Control Systems
    • 5. Vehicle Manufacturer Preference for Advanced Braking and Stability Control Systems
    • 6. Comparative Analysis of Advanced Braking Systems and Pricing Trends
  • 3. Competitive Structure of Advanced Braking and Stability Control Systems
    • 1. Competitive Scenario and Key Activities of System and Component Suppliers
    • 2. Product portfolio analysis of system suppliers
  • 4. Strategic Findings and Conclusions
    • 1. Key Market Findings and Conclusions
  • 5. Research Content and Methodology
    • 1. Research Content and Methodology2. Total European Market for Advanced Braking and Stability Control Systems
  • 1. Introduction
    • 1. Introduction and Market Overview
    • 2. Advanced Braking Systems - Advanced Features
    • 3. Stability Control Systems - Advanced Features
  • 2. Comparative Analysis of Advanced Braking and Stability Control Systems
    • 1. Comparative Analysis of Advanced Braking Systems by Technology
    • 2. Comparative Analysis of Stability Control Systems by Technology
    • 3. Ratings and Analysis of Key Functionalities for Advanced Braking Systems
  • 3. Technology Roadmap for Advanced Braking and Stability Control Systems
    • 1. Technology Roadmap for Advanced Braking and Stability Control Systems between 2000 and 2015
  • 4. Product Life Cycle Analysis for Advanced Braking and Stability Control Systems
    • 1. Product Life Cycle Analysis for Advanced Braking and Stability Control Systems
  • 5. Industry Challenges Market Drivers and Restraints for Advanced Braking and Stability Control Systems
    • 1. Industry Challenges
    • 2. Market Drivers
    • a. Prevention of Vehicle Skida, Rollovers and Crashes Due to Improper Braking
    • b. Ability to Stabilize the Vehicle and Provide Good COntact Path Between the Tires and Road Surface
    • c. Integration with Other Chassis Control Systems
    • d. Ease of Maneuvering while Driving in Difficult Conditions
    • e. Efficient and Reliable Braking of the Vehicle
    • f. Flexibility offered in the Design of the Vehicle
    • g. Increase in Safety, Savings in Weight and Improved Dynamics of the Vehicle
    • 3. Market Restraints
    • a. Poor Knowledge of Benefits and Usage of the Advanced Systems
    • b. Failure to have Legislation in Place to Promote the Advanced Systems
    • c. High Costs and Poor Reliability have a Negative Influence on OEM's Preference for Advanced Systems
    • d. Requirement of a Higher Voltage System
    • e. Disparity in Economic Conditions Within Europe
    • f. Absence of a Control System to Turn On and Off the Stability Control System
    • g. Rising Inventory Costs and Poor Infrastructure
  • 6. Market Size and Forecasts for Advanced Braking and Stability Control Systems
    • 1. Total Market for Advanced Braking Systems in Units and Revenues
    • 2. Total Market for Stability Control Systems in Units and Revenues
    • 3. Total Market Breakdown for Advanced Braking Systems by Technology
    • 4. Total Market Breakdown for Stability Control Systems by Technology
    • 5. Total Vehicle Segment Penetration for Advanced Braking Systems
    • 6. Total Vehicle Segment Penetration for Stability Control Systems
  • 7. Pricing Trend and Analysis for Advanced Braking and Stability Control Systems
    • 1. Average Pricing Trend for Advanced Braking Systems
    • 2. Average Pricing Trend for Stability Control Systems
  • 8. Electronic Wedge Brake Systems - Technology and Benefits
    • 1. Electronic Wedge Brake Systems - Technology and Benefits
  • 9. Research and Development Investment for Braking System Suppliers
    • 1. R & D investment for braking system suppliers
  • 10. Regional Analysis for application of Stability Control Systems
    • 1. Regional Analysis for application of Stability Control Systems
  • 11. End user study on Customer Desirability and Willingness to pay for safety features
    • 1. End user study on Customer Desirability and Willingness to pay for safety features
  • 12. Impact analysis of Market Legislative and Technology trends for Advanced Braking and Stability Control Systems
    • 1. Market Trend
    • 2. Legislative Trend
    • 3. Technology Trend
  • 13. Strategic Recommendations and Conclusions
    • 1. Key market findings and Conclusions
  • 14. Datasheets
    • 1. Datasheets - Pricing Trend Analysis of Advanced Braking and Stability Control Systems
• 3. Total European Market for Advanced Braking Systems
  • 1. Introduction
    • 1. Market Overview
  • 2. Total Market Size and Forecasts for Advanced Braking Systems
    • 1. Total Market Breakdown for Advanced Braking Systems
    • 2. Total Unit Shipment and Revenues for Advanced Braking Systems
    • 3. Vehicle Segment Penetration Analysis for Advanced Braking Systems
  • 3. Strategic Conclusions and Recommendations
    • 1. Key Conclusions and Recommendations
  • 4. Datasheets
    • 1. Datasheets - Advanced Braking Systems
• 4. Total European Market for Stability Control Systems
  • 1. Introduction
    • 1. Market Overview
  • 2. Total Market Size and Forecasts for Stability Control Systems
    • 1. Total Market Breakdown for Stability Control Systems
    • 2. Total Unit Shipment and Revenues for Stability Control Systems
    • 3. Vehicle Segment Penetration Analysis for Stability Control Systems
  • 3. Strategic Conclusions and Recommendations
    • 1. Key Conclusions and Recommendations
  • 4. Datasheets
    • 1. Datasheets - Stability Control Systems
• 5. Competitive Analysis for Advanced Braking and Stability Control Systems
  • 1. Vehicle Manufacturer Penetration Analysis and Profiles
    • 1. Market Breakdown of Advanced Braking by Vehicle Manufacturer
    • 2. Market Breakdown of Stability Control Systems by Vehicle Manufacturer
  • 2. Vehicle Manufacturer Profiles for Advanced Braking and Stability Control Systems
    • 1. BMW
    • 2. DaimlerChrysler
    • 3. Fiat
    • 4. Ford Motor Company
    • 5. General Motors
    • 6. Renault - Nissan
    • 7. Honda
    • 8. Hyundai
    • 9. PSA Peugeot Citroen
    • 10. Toyota Motor Corporation
    • 11. Volkswagen
  • 3. Competitive Structure and Supplier Profiles
    • 1. Competitive Structure of System Suppliers
    • 2. Product Portfolio Analysis of System Suppliers
    • 3. SWOT Analysis of System Suppliers
    • 4. Market Share Analysis of Stability Control Systems
    • 5. Supplier Profiles and Analysis
  • 4. Datasheets
    • 1. Datasheets - Breakdown of Advanced Braking and Stability Control Systems by Vehicle Manufacturer
• 6. Appendix
  • 1. Acronyms
    • 1. Acronyms for the European Advanced Braking and Stability Control Systems Market
  • 2. Vehicle Segments
    • 1. Vehicle Segments Analyzed for the European Advanced Braking and Stability Control Systems Market
  • 3. Exchange Rate Table
    • 1. Exchange Rate Table for the European Advanced Braking and Stability Control Systems Market