Opportunities and Strategies in the I&C Security Market by Vertical End-user Sector

SUMMARY

Market Overview

Greater Emphasis on Vertical Market Approach to Result in Improved Customer-focussed Security Solutions

Vertical market penetration, which relies upon determined customer-segmented analysis, enables companies to identify exciting growth opportunities and provide optimised customer-focussed solutions. Thus, the adoption of a vertical alignment strategy by companies is likely to assist them in offering existing customers the benefits of a sector-focussed approach, while also creating opportunities to target new customer sectors. This will contribute to the growth of the European industrial and commercial (I&C) security market. Interrelationships between vertical business units within the security industry offer direct opportunities, as multiple business units require similar products. Further, as most global security groups have established services divisions, they will be well positioned to exploit a vertical market strategy by designing and customising solutions while utilising the cost benefits from occupying multiple levels of the value chain.

As strategies that enable security providers to secure organic growth are being embraced by leading participants in the industry, the European I&C security market is becoming highly competitive and increasingly consolidated. "Thus, insights into specific market sectors are likely to lead to highly productive strategies that will result in efficient allocation of resources by security providers," states the analyst of this research service. "Integrating a vertically segmented strategy with a regional or national management structure will become essential to enhance the growth potential of large security providers seeking regional market expansion."

Market Growth to Hinge on Transition from Product-driven to Customised End Solutions

Vertical industry information aids in strategic business planning, thereby providing security providers with comprehensive knowledge of specific industry challenges. At present, the emerging global economy, the consolidated nature of the electronic security sector and the pursuit of enhanced customer familiarity are driving the security industry towards specific vertical market strategies. As a result, the electronic security industry is witnessing a shift in focus from product-driven to customised end-user solutions, thus supporting the growing importance of vertical market strategies. Consequentially, the use of customer-segmented analyses will help in providing optimised customer-focussed security solutions.

"Currently, security companies are implementing vertical market strategies in varying degrees," says the analyst. "Thus, it will become vital to arrive at a clear strategic decision on the adoption of such a strategy. Further, once a vertical strategy has been decided upon, its purposeful and focussed implementation should be undertaken."

TABLE OF CONTENTS

• 1. Executive Summary
  • 1. Summary of Opportunities and Strategies by Vertical End-User Sector
    • 1. Market Abstract
    • 2. Market Scope and Definitions
    • 3. Market Overview
    • 4. Trends by Vertical Sector2. Growth Opportunities and Strategies
  • 1. Major Strategic Findings
    • 1. Recognising Vertical Segmentation as a Strategy
    • 2. Existing Demand for Manned Security
    • 3. The Real Value of Vertical Segmentation
    • 4. The Importance of Vertical Segmentation to Product Driven Companies
    • 5. A Platform for Growth
    • 6. Increasing Challenges for Smaller Security Providers
    • 7. Supplier Positioning Strategies and Strategic Differentiation
    • 8. IP Networked Solutions
    • 9. Existing Strategies Facilitate Penetration of Key Markets
    • 10. Exploiting Specialist Sub-Sectors
    • 11. Event and Media Driven Growth
  • 2. Additional Growth Highlights
    • 1. Specific Sub-Sector Opportunity Highlights
    • 2. Case Studies of Vertical Market Strategies
• 3. Industry Challenges
  • 1. Key Challenges
    • 1. Main Challenges to the European Industrial and Commercial Security Market Within Vertical Sectors