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SUMMARY
Voice revenues in the U.S. mobile markets are on the decline due to intense
competition among mobile operators and the resultant price wars. Mobile
operators are under intense pressure to find alternate means to at least
maintain, if not increase the ARPUs. SMS arrived as a ray of hope, but
messaging alone will not be able to compensate for the declining voice
revenues.
Mobile operators are now looking at consumer data applications such as
ringtones, games, graphics, mobile video services, and mobile informational
services to augment their data revenues. All these data services fall under
the premium downloadable content and applications category which has been
examined in this study.
TABLE OF CONTENTS
1. EXECUTIVE SUMMARY
Scope of the Market
- 1. Introduction
- 2. Segmentation
- 3. Methodology
Summary of Findings and Key Conclusions
- 1. Findings and Key Conclusions
2. TOTAL U.S. PREMIUM MOBILE DOWNLOADABLE CONTENT AND APPLICATIONS MARKET
Market Definitions and Overview
- 1. High-speed Network Technologies
- 2. Access-level Mobile Technologies
Market Topology
- 1. Types and Categories of Premium Mobile Content and Applications
U.S. Premium Mobile Downloadable Content and Applications Market Dynamics
- 1. Market Drivers
- 2. Industry Challenges
Strategic Evaluation and Analysis
- 1. Value Chain and Revenue Models
- 2. Market Strategies
Demand Analysis and Market Forecasts
- 1. Demand Analysis
- 2. Market Forecasts
3. MOBILE MUSIC SERVICES
Market Definitions and Overview
- 1. Overview of Mobile Music
Market Forecasts
- 1. Mobile Music Forecasts
4. MOBILE GAMES
Market Definitions and Overview
- 1. Overview of Mobile Games
Market Forecasts
- 1. Mobile Games Forecasts
5. MOBILE GRAPHICS
Market Definitions and Overview
- 1. Overview of Mobile Graphics
Market Forecasts
- 1. Mobile Graphics Forecasts
6. MOBILE VIDEO SERVICES
Market Definitions and Overview
- 1. Overview of Mobile Video Services
Market Forecasts
- 1. Mobile Video Services Forecasts
7. MOBILE INFORMATIONAL SERVICES
Market Definitions and Overview
- 1. Overview of Mobile Informational Services
Market Forecasts
- 1. Mobile Informational Services Forecasts
8. KEY COMPANY PROFILES
Mobile Operators
- 1. Cingular Wireless
- 2. Verizon Wireless
- 3. Sprint Nextel
- 4. Nextel Communications
- 5. T-Mobile USA
- 6. Amp'd Mobile
- 7. Helio
Other Value Chain Participants
- 1. QUALCOMM Inc.
- 2. Motricity Inc.
- 3. VeriSign
- 4. QPass (Amdocs Digital Commerce Division)
- 5. InfoSpace
- 6. July Systems
- 7. Cellmania
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