U.S. Small Business Penetration Strategies

SUMMARY

This study examines the various market and competitive trends impacting the U.S. small business telecom service and solution markets. This includes an overview of various market drivers stimulating small enterprise spending on telecom products and services. From an end user's perspective, this research also highlights the various operational and technology adoption challenges faced by small enterprises. Finally, the study offers a perspective on what marketing and sales strategies and tools vendors and service providers most effective in targeting the small business market.

TABLE OF CONTENTS

1. SMALL BUSINESS PENETRATION STRATEGIES

Introduction

• 1. Market Overview

Small Business Trends

• 1. Small Business Demographics
• 2. Small Business Operational Challenges
• 3. Small Business Technology Spending Drivers

Small Business Telecom Services and Solutions Provider Strategies

• 1. Service Provider Competitive Overview
• 2. Premise-Based Solution Vendor Competitive Overview
• 3. Marketing and Sales Strategies for the Small Business Market

Conclusions

• 1. Conclusions