Microsoft Targets the Underserved Small-Business Market with a Unique Telephony Solution

SUMMARY

This insight provides a perspective on Microsoft's new SMB telephony product dubbed the Microsoft Response Point System (RPS). The RPS is discussed in the context of other Microsoft initiatives and market trends in the SMB market.

TABLE OF CONTENTS

1. THE MICROSOFT RESPONSE POINT SYSTEM - HIT OR MISS?

A Microsoft Response Point System Case Study

• 1. Microsoft Threatens to Become a Formidable Force in Business Communications
• 2. Microsoft's Vision for the Response Point System
• 3. The Content Master RPS Beta Trial
• 4. Evaluating the Market Potential