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SUMMARY
This study considers the OE audio market, often drawing comparisons to the
aftermarket side. The study focuses on core issues and provides near- to
mid-term strategic recommendations. Central themes are addressed individually,
focusing on four major topics: source units, speakers, amplifiers, and
satellite/ HD radio. The study leverages proprietary end-user/ consumer data
to support its conclusions. External issues affecting the sector are
addressed, including the spread of compressed-audio players, Bluetooth
technologies, cellular phones, and flash-data devices. The scope of the study
is strategic, while assessing the details of some of today's major
technologies and their impacts on market shares and growth prospects.
TABLE OF CONTENTS
1. EXECUTIVE SUMMARY
Executive Summary
2. OE SOURCE UNIT MARKET
Introduction
- Overview
- Market Definition and Scope
- Market Drivers and Restraints
Automotive Landscape
- Light Vehicle Market
- Market Drivers and Restraints
Market Engineering Metrics
- Market Engineering Measurements
- Business Mix and Distribution
System Specific Metrics
- Feature and Format Segmentation
- Input Technologies
Vehicle Parc
- Marketing Environment
- Equipment Statistics
- Vehicle Type Segmentation
- Wireless Network Technologies
System Manufacturers
Consumers
3. OE SPEAKER MARKET
Introduction
General Market
- Recent Developments
- Market Engineering Measurements
- Market Definition and Scope
System Features and Penetration Metrics
- Original Equipment Versus Aftermarket Side of the Market
- Speaker Layout
- Trends by Vehicle Type
Speaker-Specific Measures
- Speaker Size
- Other Metrics
Market Engineering
Consumers
4. OE AMPLIFIER MARKET
Introduction
- Market Overview
- Market Definition and Scope
Competitive Analysis
- Amplifier Architecture
- Amplifier Output
- Vehicle-type Specifics
Technical Features
Market Engineering
- Overview
- Additional Considerations
Consumers
5. OE SATELLITE RADIO AND HD RADIO MARKET
Introduction
- Overview
- Market Definition and Scope
Market Engineering
- Overview
- Lifecycle
- Subscriber Acquisition and Subscriber Base Metrics
- Subscriber Acquisition Costs
Aftermarket Versus Original Equipment Market
- Aftermarket Versus Original Equipment Market
- Original Equipment Market Specifics
Equipment and Manufacturers
- Recent Developments
- Satellite Radio Equipment Manufacturers
- Additional Metrics
Other Formats
HD Radio
- Introduction
- Market Definition and Scope
6. APPENDIX
Glossary
Equations
- Conversion Equations
- Compound Annual Growth Rate Equation
Currency Exchange Rates
7. DECISION SUPPORT DATABASE
Decision Support Database
- Gross Domestic Product
- Personal Disposable Income
- Trade Regulations
- Joint Ventures and Affiliations
- Population
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