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SUMMARY
Social networking within the mobile ecosystem has been one of the most
discussed topics during 2007, and represents an additional monetization
opportunity for the mobile communication value-chain participants. Frost &
Sullivan's insight into the U.S. mobile social networking markets presents the
main market trends and thoughts on the market potential of mobile social
networking services.
TABLE OF CONTENTS
1. INTRODUCTION TO U.S. MOBILE SOCIAL NETWORKING MARKET
Mobile Social Networking
- Introduction and Market Definitions
- Market Segmentation
- Summary of Findings and Key Conclusions
2. STRATEGIC ANALYSIS OF THE U.S. MOBILE SOCIAL NETWORKING MARKET
Value Chain Analysis
- Value Chain for Mobile Social Networking
- Online Social Communities
- Mobile Enabling Platform Providers
- Mobile Operators
- Mobile Subscribers
- Mobile Content Providers and Advertising Solution Providers
Business and Revenue Models
- Mobile Operators
- Platform Providers
- Mobile Social Networking Providers
Key Market Trends
- Cross-network Mobile Social Networking Services
- Combined on-air; web; and Mobile Advertising and Sponsorship and Other New
Mobile Advertising Models
- Mobile Advertising Pricing Trends for Social Networking
- The Next Wave of Monetization
- Mobile Gaming and Mobile Social Networking
3. MARKET DYNAMICS FOR THE U.S. MOBILE SOCIAL NETWORKING MARKET
Market Dynamics
- Industry Challenges
- Market Drivers
4. MARKET OPPORTUNITY ANALYSIS
Market Potential for Mobile Social Networking Services
- Key Metrics for the U.S. Mobile Social Networking Market
5. U.S. MOBILE OPERATOR'S MOBILE SOCIAL NETWORKING OFFERINGS
On-deck Mobile Social Networking Services
- AT&T
- Verizon Wireless
- Sprint
- T-Mobile USA
- ALLTEL
- Virgin Mobile USA
- Boost Mobile
- Helio
6. KEY INDUSTRY PARTICIPANTS
Intercasting Corporation
- Intercasting Corporation Company Profile
Juice Wireless Inc.
- Juice Wireless Company Profile
Exclaim
Pulse Entertainment Inc.
- Pulse Entertainment Company Profile
Trilibis Mobile Inc.
- Trilibis Mobile Company Profile
Frengo Corporation
IceBreaker Inc.
- IceBreaker Company Profile
JnJ Mobile Inc.
- JnJ Mobile Company Profile
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