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SUMMARY
A few years ago, MRM was typically a fleet management play, tracking and
monitoring trucks via expensive in-vehicle systems and dedicated servers.
Today's handset-based MRM solutions are significantly more affordable and have
opened up our very under-penetrated North American market to a variety of new
applications across an array of industries. Now, key MRM players -- including
application developers, wireless carriers, device manufacturers, Independent
Software Vendors (ISVs), and Systems Integrators -- must assess their
strategies as MRM market consolidation pressures begin to build.
TABLE OF CONTENTS
1. EXECUTIVE SUMMARY
Introduction to MRM
- Defining MRM
- Key Findings
Looking Forward
2. NORTH AMERICAN MRM MARKET OVERVIEW
Today's MRM Marketplace
- MRM Market Overview
- MRM Market Challenges
- MRM Market Drivers
MRM Market Forecasts
- Subscriber and Revenue Projections
3. MRM APPLICATION TRENDS
Introduction
Features and Functionality
Integration and Customization
- Addressing Customer-Specific Requirements
Service and Support
Pricing
- Price Points and Discounting
4. MRM TECHNOLOGY TRENDS
Location Technology Issues
- Location Determination Technologies
- LBS Architecture: Control Plane vs. User Plane
5. MRM COMPETITIVE ENVIRONMENT
2008 Carrier Profiles
- AT&T
- Sprint Nextel
- T-Mobile USA
- Verizon Wireless
Key Participants
- Actsoft
- Agilis Systems
- AirClic
- Air-Trak
- Cheetah Software Systems
- ClickSoftware
- Dexterra
- Gearworks
- Motorola
- Sybase iAnywhere
- Syclo
- TeleNav
- Trimble
- Vettro
- Xora
6. LOOKING FORWARD: RECOMMENDED ACTIONS
Stage Three Activities
- Wireless Carriers
- Application Developers
- Independent Software Vendors (ISV)
- Systems Integrators (SI)
- Mobile Handheld Device Manufacturers
- In Conclusion
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