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SUMMARY
This issue-based strategic outlook on green chemicals in the personal care
chemical market analyses the current state of green chemistry initiatives
within the personal care ingredient market and identifies potential growth
opportunities for current and potential value-chain participants. This outlook
argues that the personal care market has high potential for growth in green
chemical production, given a few strategic considerations. The key concerns
within the green chemicals in personal care value-chain are identified, and
existing market strategies are analyzed for their ability to meet these
requirements.
TABLE OF CONTENTS
1 WHERE'S THE GREEN? GREEN GROWTH STRATEGIES IN U.S. PERSONAL CARE CHEMICAL INGREDIENT MARKETS
- Executive Summary
- Objective of Study
- Introduction
- What are Green Chemicals?
- Green Chemicals in Personal Care
- Introduction to Green Chemistry
- So What?
- Market Overview
- Strategic Outlook
- Objective Summary
- Cap and Trade
- Third-party Certification
- Producer Associations
- Case Studies
- Conclusion
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