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SUMMARY
The primary objective of this research is to measure the behaviors of vehicle
owners within the U.S. who have performed at least three aftermarket vehicle
modifications within the past year (categorized as modification enthusiasts).
Supporting this primary objective, this research also measures the types of
vehicle modifications typically performed, identifies the level of experience
among modification enthusiasts, understands the modification process, measures
modification spend, and determines who modification enthusiasts are - based on
demographics.
TABLE OF CONTENTS
1 INSIGHT IN U.S. VEHICLE OWNER MODIFICATION BEHAVIORS AND ATTITUDES
- 1. Background and Research Objectives
- 2. Method Details
- 3. Executive Summary
- 4. Market Indices: General Overview
- 5. Modification Enthusiasts: Overview
- 6. Modification Enthusiasts Profile by Vehicle Segment
- 7. Modification Enthusiasts Profile by Modification Spend
- 8. Modification Enthusiasts Profile by Annual Income
- 9. Modification Enthusiasts Profile by Type of Enthusiast
- 10. Appendices
- 11. About Frost & Sullivan
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