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SUMMARY
The study explores the mobile premium content market in Europe looking at
revenue growth, market drivers, industry challenges, companies' strategies,
and future trends.
TABLE OF CONTENTS
1. EXECUTIVE SUMMARY
Scope of the Study
- Introduction
- Segmentation
- Methodology
Summary of Findings and Key Conclusions
- The Current and Future State of the Market
- Factors for Growth
- Business Models
- Future Scenario
2. DEFINING THE EUROPEAN MOBILE PREMIUM CONTENT MARKET
Market Definitions
- Introduction to the Mobile Premium Content Market
- Defining Mobile Premium Content Segments
3. THE STATUS OF THE EUROPEAN MOBILE PREMIUM CONTENT MARKET
Market Analysis
Market Participants
- Participants and their Role in the Market
- Mobile Operators
- Mobile Content Service Providers
- Media Groups
- Newcomers
4. ANALYSIS OF THE MARKET SEGMENT
Mobile Music
- Market Analysis
- Business Models
Mobile Video/TV
- Market Analysis
- Business Models
Mobile Games
- Market Analysis
- Business Models
Emerging Trends - Searching - Networking - Advertising
- Organizing - Sharing - Monetising Content
- The Emergence of the Advertisment-based Business Model
5. ANALYSIS OF THE MARKET DYNAMICS
Mobile Premium Content Market Dynamics
- Industry Challenges
- Market Drivers
6. MOBILE CONTENT SERVICE PROVIDERS - CASE STUDIES
Case Studies
- Mobile Content Service Providers - The Source of Innovation
- Arena Mobile
- Buongiorno
- Dada
- Gameloft
- GetJar
- Gofresh
- Jamster/Jamba
- Omnifone
- OneItalia
- Player X
- ROK International Group
- Union Fun Traders (UFT)
- Veveo
7. THE FUTURE OF THE EUROPEAN MOBILE PREMIUM CONTENT MARKET
The Evolution of the Mobile Premium Content in Europe
Mobile Music
- Revenue Forecasts
- Future Issues
Mobile Video/TV
- Revenue Forecasts
- Future Issues
Mobile Games
- Revenue Forecasts
- Future Issues
Next Generation Mobile Content Services
- Advertising: The Driver of Multi-Content Communities
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