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SUMMARY
This study presents the total current and projected average spending per
household in the U.S and Canada on communication services and multimedia
entertainment and their spit among different categories - Fixed voice/home
phone services, mobile wireless services, broadband access services and
multimedia entertainment (multichannel video services, packaged multimedia,
online entertainment, box-office/movies). Detailed demand and average spending
projections are provided along with a discussion of key market, technology and
regulatory trends for each of the above categories. Market drivers and
restraints for consumer communication and multimedia entertainment spending as
well as challenges faced by service providers are also presented herein.
TABLE OF CONTENTS
1. CONSUMER WALLET SHARE ANALYSIS - NORTH AMERICAN RESIDENTIAL COMMUNICATION & ENTERTAINMENT SPEND
Total Market
- Executive Summary
- Introduction and Market Segmentation
- Research Objective and Scope
- Research Methodology
- Industry Challenges
Total Market Forecasts
- Market Drivers
- Market Restraints
- Total Revenue or Aggregate Spending Forecasts
- Total Average Household Expenditure
Residential Fixed Voice/Home Phone Services
- Revenue Forecasts
- Demand Forecasts
- Average Household Expenditure
- Key Market Trends
- Competitive Landscape: Key Participants and Market Shares
Mobile Wireless Services
- Revenue Forecasts
- Demand Forecasts
- Average Household Expenditure
- Key Market Trends
- Competitive Landscape: Key Participants and Market Shares
Broadband Internet Access Services
- Revenue Forecasts
- Demand Forecasts
- Average Household Expenditure
- Key Market Trends
- Competitive Landscape: Key Participants and Market Shares
Multichannel Video Services and Other Multimedia Entertainment
- Revenue Forecasts
- Demand Forecasts
- Average Household Expenditure
- Key Market Trends
- Competitive Landscape: Key Participants and Market Shares - Multichannel
Video Services
Conclusions
- Critical Success Matrix
- Strategic Recommendations
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