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SUMMARY
This deliverable is a comprehensive research overview of the mobile handset
market including both traditional feature phones and smart phones. The study
has been produced for five years and has excellent historical market data and
metrics along with each update including an enhanced market forecast. The
report discusses market drivers, restraints, and challenges, along with market
trends, vendor profiles, device model overviews, qualitative handset feature
comparisons; quantitative data includes market sizing, market shares, along
with forecasts regional and global forecasts of device unit shipments, average
price per unit, and total market revenue.
TABLE OF CONTENTS
1. INTRODUCTION
Introduction
- Title Slide
- Disclaimer
- Certification
- Table of Contents I
- Table of Contents II
2. EXECUTIVE SUMMARY
Introduction
- Summary of Findings
- Mobile Device Market Definitions
- Mobile Device Trends: Functionality Enhancements
- Mobile Device Dominates Electronic Form Factor
- Smart Phone and Feature Phone Forecast of Units and Revenues
- Past Present and Future Mobile Market by World Region for Units
- Past Present and Future Mobile Market by World Region for Revenues
- Touch Screens: Passing Fad or Major Trend?
- Assisted Global Positioning System Device Functionality and its impact on
Location Based Service Business Models
3. TOTAL MOBILE HANDHELD DEVICE MARKET: MARKET DYNAMICS
Market Dynamics
- Global Mobile Device Market Challenges: Feature Phones
- Global Mobile Device Market Challenges: Smart Phones
- Global Mobile Device Market Drivers: Feature Phones
- Global Mobile Device Market Drivers: Smart Phones
- Global Mobile Device Market Restraints: Feature Phones
- Global Mobile Device Market Restraints: Smart Phones
4. TOTAL MOBILE HANDHELD DEVICES MARKET: MARKET OVERVIEW
Market Overview
- Mobile Handheld Device Overview
- Total Market Metrics 2002 to 2007
- Top 5 Vendors Total Units Shipped 2002 to 2007
- Top 5 Vendors Total Revenues 2002 to 2007
- Top 5 Vendors Average Sale Price 2002 to 2007
- Total Market 2007 Revenues ASP and Units Shipped
- Smart Phone Market Size and Share and Growing Impact
- Smart Phone Market Share 2007
- Key Smart Phone Players Revenues Units and ASP for 2007
- Smart Phone Operating Systems Market Share World and U.S. for 2007
- Trends in Smart Phones
- Trends in Smart Phones II
- Trends in Smart Phone Operating Systems
- Trends in Smart Phone Operating Systems II
- Smart Phone Operating System Discussion
5. MOBILE DEVICE VENDOR PROFILES
Vendor Profiles
- Nokia
- Motorola
- Sony Ericsson
- LG
- Samsung
- Palm
- Research in Motion
- Apple
- HTC
6. TOTAL MOBILE HANDHELD DEVICE MARKET: MARKET FORECASTS AND STRATEGIES
Market Forecasts
- Types of Forecasts in this Chapter
- Forecast of Total Market by Units Revenues and Average Sale Price for 2008
to 2014
- Forecast of Feature Phones and Smart Phones by Units Revenues and Average
Sale Price for 2008 to 2014
- Smart Phone and Total Device Shipment Forecast 2008-2014
- Forecast of World Population World Mobile Subscribers and World Mobile
Penetration Rate for 2008 to 2014
- Forecast of Grey Market of Recycled or Refurbished Mobile devices for 2008
to 2014
- Forecast of Total Market by World Region for Units in Millions for 2008 to
2014
- Forecast of Total Market by World Region for Units by Region Share of
Units for 2005 to 2014
- Forecast of Total Market by World Region by Revenues in U.S. Billions for
2008 to 2014
- Forecast of Total Market by World Region for Revenue by Region Share of
Revenues for 2005 to 2014
- Forecast of Total Market by World Region for Average Sale Price for 2008
to 2014
- Forecast of World Total Devices Sold with Assisted Global Positioning
System for 2008 to 2014
- Forecast of U.S. Total Devices Sold with Assisted Global Positioning
System for 2008 to 2014
- Forecast of Smart Phone Operating System for 2008 to 2014 for the Total
World Market
- Forecast of Smart Phone Operating System for 2008 to 2014 for U.S. World
Region
- Conclusions
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