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SUMMARY
Abstract
"Global Retail Insights strongly believes that given the turbulent economic
situation, strengthening relationships with industry partners, customers, and
other stakeholders is a must to create sustainable shareholder value," said
Ivano Ortis, EMEA research director, Global Retail Insights, an IDC company.
"This requires complete integration of the travel or shopping life cycle.
Looking ahead, gaining improved insight into demand dynamics and consumer
behavior is a distinct differentiating factor for retailers and airlines."
TABLE OF CONTENTS
Table of Contents
- Table of Contents
- Global Retail Insights Opinion
- In This Report
- Interviewees
- Definition of Customer Relationship Management Applications
- Situation Overview
- Air Mauritius' IT Strategy
- The Approach
- Business Drivers
- Solution Description
- Figure: Air Mauritius' CRM System
- Selecting the Solution
- Implementing the Solution
- Figure: Implementation Timeline
- Business Value
- Lessons Learned
- Future Outlook
- Essential Guidance
- Actions to Consider
- For Retailers and Transportation Companies
- For Technology Vendors
- Learn More
- Related Research
- Synopsis
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