Air Fresheners

SUMMARY

This report analyzes the worldwide markets for Air Fresheners in US$ Million. The major product segments analyzed are Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, and Car Air Fresheners. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual forecasts are provided for each region for the period of 2000 through 2010. The report profiles 239 companies including many key and niche players worldwide such as Auto Expressions, Blyth, Inc., California Scents, Car Freshener® Corporation, Henkel KgaA, Dial Corporation, Henkel Canada Corporation, Reckitt Benckiser, SC Johnson & Son, Inc., Sara Lee Corporation, Sara Lee Household & Body Care, and The Yankee Candle Company, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

TABLE OF CONTENTS

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

• Study Reliability and Reporting Limitations I-1
• Disclaimers I-2
• Data Interpretation & Reporting Level I-2
• Quantitative Techniques & Analytics I-2
• Product Definitions and Scope of Study I-3
• Sprays/Aerosols I-3
• Electric Air Fresheners I-3
• Gels & Candles I-4
• Car Air Fresheners I-4
• Other Household Air Fresheners I-4

II. EXECUTIVE SUMMARY

1. Industry Overview & Outlook II-1

• Competitive Scenario II-1
• Table 1: Leading Players in the Global Air Fresheners Market (2004-2006): Percentage Breakdown of Value Sales for SC Johnson & Son, Reckitt Benckiser, Sara Lee Corporation, Private Label, Dial Corporation, and Others (includes corresponding Graph/Chart) II-2
• Top Five Global Air Freshener Brands in 2002 II-2
• Market Trends II-2
• Aromatherapy: The Concept Driving Air Fresheners Market II-2
• Changing Individuals' Lifestyles Promoting Product Innovations II-3
• Home Air Fresheners: All the Way from Luxury to Necessity II-3
• Product Design: Need of the Hour II-3
• Air Fresheners Replacing Traditional Cleaning Products II-3
• Car Air Fresheners: Stimulating the Market II-3

2. Global Market Analysis II-4

• Analysis by Region II-4
• Table 2: Global Air Fresheners Market (2000-2010): Geographic Regions Ranked by Growth - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, and Latin America (includes corresponding Graph/Chart) II-4
• Analysis by Product Segment II-4
• Table 3: Global Air Fresheners Market (2000-2010): Product Segments Ranked by Growth - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners (includes corresponding Graph/Chart) II-5

3. Product Overview II-6

• What are Air Fresheners? II-6
• Functions of Air Fresheners II-6
• Raw Materials Used for Preparing Air Fresheners II-6
• Aldehydes II-6
• Floral Notes II-6
• Oriental Fragrance Notes II-6
• Green Fragrances II-6
• Herbal-Spice Fragrance Notes II-6
• Disadvantages of Air Fresheners II-6
• Alternatives for Air Fresheners II-8
• Types of Air Fresheners II-8
• Aerosols/Sprays II-8
• Home Air Fresheners II-9
• Car Air Fresheners II-9
• Ionizers: Lead the Pack II-9
• Candles II-9
• Fragrant Candles Adding Scent to Life II-10
• Types of Fragrance Candles II-10
• Floral II-10
• Vanilla II-10
• Aromachology II-10
• Fruit Scents II-10
• Other Scents II-11
• Scented Candles II-11
• Potpourri II-11
• History of Air Fresheners II-11
• Unpleasant Indoor Air Instigating Health Problems II-12
• Measures to Improve Indoor Air Quality II-12
• Ionizers and Ozone Generators: Masking Indoor Pollution II-13
• Precautionary Measures II-13

4. Product Innovations/Introductions II-14

• Valvoline Develops AroMetrics™ Auto Fragrance System II-14
• Procter & Gamble Launches Febreze Noticeables™ II-14
• N Ranga Rao and Sons Launches New Line of Air Care Products II-14
• Fresh Products Introduces Fresh Scents™ II-14
• ST Chemical Launches Air Wash Jelly Air Fresheners II-15
• Procter & Gamble Launches Gel Air Fresheners II-15
• Sara Lee Introduces New Ambi-Pur Products II-15
• Reckitt Benckiser Launches Relaxation and Revitalization Scented Oils II-15
• Procter & Gamble Launches Febreze Air Effects II-15
• Balsara Home Products Launches Aerosol-based Sprays II-15
• SC Johnson Launches Glade Car Scented Oil II-16
• Black Forest Candles Launches Triple Scented Candles II-16
• Smokin' Tire Products Introduces Smokin' Tire Candle II-16
• SC Johnson Launches Glade 3-in-1 Air Freshener II-16
• Godrej Sara Lee Launches Ambi-Pur Car Air Fresheners II-16
• Dial Introduces Pure Freshness Renuzit Home Fragrance Spray II-16
• SC Johnson Introduces Acti-Scents II-17

5. Recent Industry Activity II-18

• Oust® Wins Product of the Year Award II-18
• Shearer Candles to Expand Production Facility in Govan II-18
• SC Johnson Wins Wheel of Retail Award II-18

6. Focus on Select Global Players II-19

• Auto Expressions (USA) II-19
• Blyth, Inc. (USA) II-19
• California Scents (USA) II-19
• Car Freshener® Corporation (USA) II-19
• Henkel KgaA (Germany) II-20
• Dial Corporation (USA) II-20
• Henkel Canada Corporation (Canada) II-20
• Reckitt Benckiser (UK) II-20
• SC Johnson & Son, Inc. (USA) II-20
• Sara Lee Corporation (USA) II-20
• Sara Lee Household & Body Care (UK) II-21
• The Yankee Candle Company, Inc. (USA) II-21

7. Global Market Perspective II-22

• Table 4: Global Recent Past, Current & Future Analysis for Air Fresheners by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) II-22
• Table 5: Global 10-Year Perspective for Air Fresheners by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, and Latin America Markets for Years 2000, 2006 & 2010 (includes corresponding Graph/Chart) II-22
• Table 6: Global Recent Past, Current & Future Analysis for Sprays/Aerosols by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) II-23
• Table 7: Global 10-Year Perspective for Sprays/Aerosols by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 2000, 2006 & 2010 (includes corresponding Graph/Chart) II-23
• Table 8: Global Recent Past, Current & Future Analysis for Electric Air Fresheners by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) II-24
• Table 9: Global 10-Year Perspective for Electric Air Fresheners by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, and Latin America for Years 2000, 2006 & 2010 (includes corresponding Graph/Chart) II-24
• Table 10: Global Recent Past, Current & Future Analysis for Gels & Candles by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) II-25
• Table 11: Global 10-Year Perspective for Gels & Candles by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, and Latin America Markets for Years 2000, 2006 & 2010 (includes corresponding Graph/Chart) II-25
• Table 12: Global Recent Past, Current & Future Analysis for Car Air Fresheners by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) II-26
• Table 13: Global 10-Year Perspective for Car Air Fresheners by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, and Latin America Markets for Years 2000, 2006 & 2010 (includes corresponding Graph/Chart) II-26
• Table 14: Global Recent Past, Current & Future Analysis for Other Household Air Fresheners by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, and Latin America Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) II-27
• Table 15: Global 10-Year Perspective for Other Household Air Fresheners by Geographic Region - USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East, and Latin America Markets for Years 2000, 2006 & 2010 (includes corresponding Graph/Chart) II-27

III. MARKET

1. The United States III-1

• A. Market Analysis III-1
• Current & Future Analysis III-1
• Market Overview III-1
• Flavors and Fragrance Market III-1
• Top Five Brands in the US Air Fresheners Market in 2005 III-2
• Table 16: Home Fragrances Market in the US (2004-2006): Percentage Breakdown of Value Sales by Product Category - Candles, Diffusers, Room Sways, Potpourri, and Others (includes corresponding Graph/Chart) III-2
• Candles Market III-2
• Aerosols Market III-3
• Product Innovations in the US Air Fresheners Market III-3
• Recent Product Innovations in the US Home Air Fresheners Market III-3
• Recent Product Innovations in the US Candles and Potpourri Market III-4
• Market Trends III-4
• Plug-Ins: Increasing Risks III-4
• Car Air Fresheners: Gathering High Market Interest III-4
• Private Label Products Capture the Show III-5
• Price Factor III-5
• Fragrances Gaining Importance in Cleaning Industry III-5
• Table 17: Household Cleaning Products Market in the US (2004-2006): Percentage Breakdown of Value Sales for Surface Cleaners, Air Fresheners, Bathroom Cleaners, and Others (includes corresponding Graph/Chart) III-5
• Factors Driving Growth III-6
• Competitive Analysis III-6
• Table 18: Leading Players in the US Air Fresheners Market (2004-2006): Percentage Breakdown of Value Sales for SC Johnson & Son, Reckitt Benckiser, Procter & Gamble, Henkel (Dial), and Others (includes corresponding Graph/Chart) III-6
• Distribution Channels III-7
• Air Fresheners Market III-7
• Table 19: Air Fresheners Market in the US (2004-2006): Percentage Breakdown of Value Sales by Distribution Channel - Discounters, Supermarkets, and Drug Stores (includes corresponding Graph/Chart) III-7
• Table 20: Air Fresheners Market in the US (2004-2006): Percentage Breakdown of Volume Sales by Distribution Channel - Discounters, Supermarkets, and Drug Stores (includes corresponding Graph/Chart) III-7
• Car Air Fresheners Market III-8
• Table 21: Automotive Air Fresheners Market in the US (2004-2006): Percentage Breakdown of Value Sales by Retail Chain - Automotive Chains, Discount Store Chains, Non-Automotive Chains, and Department Store Chains (includes corresponding Graph/Chart) III-8
• Candles Market III-8
• Table 22: Candles Market in the US (2004-2006): Percentage Breakdown of Value Sales by Distribution Channel - Specialty Retail Stores, Department Stores, Mass Merchandisers & Discounters, and Others (includes corresponding Graph/Chart) III-9
• Product Launches/Developments III-9
• Strategic Corporate Development III-12
• Key Players III-12
• Air Delights III-12
• Auto Expressions III-12
• Blyth, Inc. III-12
• California Scents III-13
• Car Freshener® Corporation III-13
• Changing Paradigms III-13
• Church & Dwight Co., Inc. III-13
• Daso Company Ltd. III-14
• Dial Corporation III-14
• Lancaster Colony Corporation III-14
• Pharmacopia III-14
• SC Johnson & Son, Inc. III-14
• Sara Lee Corporation III-14
• The Yankee Candle Company, Inc. III-15
• B. Market Analytics III-15
• Table 23: US Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-15
• Table 24: US 10-Year Perspective for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners for Years 2000, 2006 & 2010 (includes corresponding Graph/Chart) III-16

2. Canada III-17

• A. Market Analysis III-17
• Current & Future Analysis III-17
• Market Overview III-17
• Key Player III-17
• Henkel Canada Corporation III-17
• B. Market Analytics III-18
• Table 25: Canadian Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-18
• Table 26: Canadian 10-Year Perspective for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners for Years 2000, 2006 & 2010 (includes corresponding Graph/Chart) III-18

3. Japan III-19

• A. Market Analysis III-19
• Current & Future Analysis III-19
• Product Launch III-19
• Key Players III-19
• Earth Chemical Company Ltd. III-19
• ST Chemical Co. Ltd. III-19
• B. Market Analytics III-20
• Table 27: Japanese Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-20
• Table 28: Japanese 10-Year Perspective for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners for Years 2000, 2006 & 2010 (includes corresponding Graph/Chart) III-20

4. Europe III-21

• A. Market Analysis III-21
• Current & Future Analysis III-21
• Review by Geographic Region III-21
• Review by Product Segment III-21
• Market Overview III-21
• Table 29: Aerosols Market in Europe (2004-2006): Percentage Breakdown of Volume Sales by Application - Cosmetics, Household, Food Miscellaneous, Automotive, and Others (includes corresponding Graph/Chart) III-22
• B. Market Analytics III-22
• Table 30: European Recent Past, Current & Future Analysis for Air Fresheners by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-22
• Table 31: European Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-23
• Table 32: European 10-Year Perspective for Air Fresheners by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets for Years 2000, 2006 & 2010 (includes corresponding Graph/Chart) III-23
• Table 33: European 10-Year Perspective for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners for Years 2000, 2006 & 2010 (includes corresponding Graph/Chart) III-24

4a. France III-25

• Market Analysis III-25
• Current & Future Analysis III-25
• Table 34: French Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-25
• Table 35: French 10-Year Perspective for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners for Years 2000, 2006 & 2010 (includes corresponding Graph/Chart) III-26

4b. Germany III-27

• A. Market Analysis III-27
• Current & Future Analysis III-27
• Key Player III-27
• Henkel KgaA III-27
• B. Market Analytics III-28
• Table 36: German Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-28
• Table 37: German 10-Year Perspective for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners for Years 2000, 2006 & 2010 (includes corresponding Graph/Chart) III-28

4c. Italy III-29

• Market Analysis III-29
• Current & Future Analysis III-29
• Table 38: Italian Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-29
• Table 39: Italian 10-Year Perspective for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners for Years 2000, 2006 & 2010 (includes corresponding Graph/Chart) III-30

4d. The United Kingdom III-31

• A. Market Analysis III-31
• Current & Future Analysis III-31
• Market Overview III-31
• Candles Market III-31
• Aerosols Market III-31
• Product Launch III-32
• Strategic Corporate Development III-32
• Key Players III-32
• Procter & Gamble III-32
• Reckitt Benckiser Plc III-32
• Sara Lee Household & Body Care III-33
• B. Market Analytics III-33
• Table 40: UK Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-33
• Table 41: UK 10-Year Perspective for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners for Years 2000, 2006 & 2010 (includes corresponding Graph/Chart) III-34

4e. Spain III-35

• Market Analytics III-35
• Current & Future Analysis III-35
• Table 42: Spanish Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-35
• Table 43: Spanish 10-Year Perspective for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners for Years 2000, 2006 & 2010 (includes corresponding Graph/Chart) III-36

4f. Russia III-37

• Market Analytics III-37
• Current & Future Analysis III-37
• Table 44: Russian Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-37
• Table 45: Russian 10-Year Perspective for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners for Years 2000, 2006 & 2010 (includes corresponding Graph/Chart) III-38

4g. Rest of Europe III-39

• A. Market Analysis III-39
• Current & Future Analysis III-39
• Strategic Corporate Development III-39
• B. Market Analytics III-40
• Table 46: Rest of Europe Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels &Candles, Car Air Fresheners, and Other Household Air Fresheners Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-40
• Table 47: Rest of Europe 10-Year Perspective for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners for Years 2000, 2006 & 2010 (includes corresponding Graph/Chart) III-40

5. Asia-Pacific III-41

• A. Market Analysis III-41
• Current & Future Analysis III-41
• Overview of Select Markets III-41
• China III-41
• Recent Product Developments in Air Fresheners Market III-41
• Trade Scenario III-41
• Import-Export Scenario III-41
• Hong Kong & Taiwan III-42
• Quality Control Standards III-42
• Fruit and Floral Scents III-42
• Car Air Fresheners Market in Hong Kong III-42
• Conventional Packaging Systems III-42
• Product Launches/Developments III-43
• Key Players III-43
• ACS Giftware Industrial Ltd. (Hong Kong) III-43
• Ada Electrotech (Xiamen) Co. Ltd. (China) III-43
• Arombience Co., Ltd. (Hong Kong) III-43
• Capital Vanguard Co., Ltd. (Taiwan) III-44
• Echo Technology Corp. (Taiwan) III-44
• Farcent Enterprise Co., Ltd. (Taiwan) III-44
• G&H Mfg Fty (Hong Kong) III-44
• Godrej Sara Lee Ltd. (India) III-44
• Hong Chi Technology Co., Ltd. (Taiwan) III-44
• Ki Yip Chemical Works Ltd. (Hong Kong) III-44
• Kind Home Industrial Co., Ltd. (Taiwan) III-44
• Ningbo Minfeng Electrical Appliance Co. Ltd. (China) III-45
• Ningbo Zhenhai Yuanda Electromechanical Mfg Co. Ltd. (China) III-45
• Raj Fragrance (India) III-45
• Suryamas Mentari PT (Indonesia) III-45
• Yueqing Carspa Technology Co., Ltd. (China) III-45
• B. Market Analytics III-46
• Table 48: Asia-Pacific Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-46
• Table 49: Asia-Pacific 10-Year Perspective for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners for Years 2000, 2006 & 2010 (includes corresponding Graph/Chart) III-46

6. The Middle East III-47

• Market Analytics III-47
• Current & Future Analysis III-47
• Table 50: Middle East Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-47
• Table 51: Middle East 10-Year Perspective for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners for Years 2000, 2006 & 2010 (includes corresponding Graph/Chart) III-48

7. Latin America III-49

• Market Analytics III-49
• Current & Future Analysis III-49
• Table 52: Latin America Recent Past, Current & Future Analysis for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners Independently Analyzed with Annual Sales Figures in US$ Million for Years 2000 through 2010 (includes corresponding Graph/Chart) III-49
• Table 53: Latin America 10-Year Perspective for Air Fresheners by Product Segment - Sprays/Aerosols, Electric Air Fresheners, Gels & Candles, Car Air Fresheners, and Other Household Air Fresheners for Years 2000, 2006 & 2010 (includes corresponding Graph/Chart) III-50

IV. COMPETITION

• 1. A.E.Adams (Henfield) Limited (UK) IV-1
• 2. ADA Electrotech (Xiamen) Co., Ltd. (China) IV-2
• 3. Add Nice Industrial Co., Ltd. (Taiwan) IV-3
• 4. Advance Chemicals Pty Ltd. (Australia) IV-4
• 5. Aeromat-Air Fresheners Ltd. (Israel) IV-5
• 6. Aestar (China) IV-5
• 7. Air-O-Matic Systems Ltd. (Ireland) IV-6
• 8. Air-Scent International (USA) IV-7
• 9. Akdeniz Dis Ticaret (Turkey) IV-8
• 10. Anotec Pty., Ltd. (Australia) IV-9
• 11. Ardrich Hygiene And Consumer Products (New Zealand) IV-11
• 12. Aromamate Corporation (Korea) IV-12
• 13. Art Analitica Reklama Zapachowa (Poland) IV-12
• 14. Art Wax Wytwornia Swiec Ozdobnych (Poland) IV-13
• 15. Asma Aromatics (India) IV-14
• 16. Atron Italiana Srl (Italy) IV-16
• 17. Auto Expressions (USA) IV-17
• 18. Autonova Handels AG (Switzerland) IV-18
• 19. Aveflor AS (Czech Republic) IV-18
• 20. Avimex Trading (Malaysia) IV-18
• 21. Avon Products Pty., Ltd. (Australia) IV-19
• 22. Balev-5 MD P.M. Areon Refreshment (Bulgaria) IV-21
• 23. Balsara Group (India) IV-22
• 24. Beaumont (Spain) IV-23
• 25. Bio-Kleen Products, Inc. (USA) IV-24
• 26. Biomist Technology Company Ltd. (Korea) IV-26
• 27. Bispol sp.j. J.w. Sobus (Poland) IV-27
• 28. Blyth, Inc. (USA) IV-28
• Table 54: Half Yearly Sales Analysis: 2006-2007 (H1) (In US$ million) IV-30
• Table 55: Annual Sales Analysis: 2005-2006 (In US$ million) IV-30
• PartyLite Gifts, Inc. (USA) IV-30
• 29. Bougie ET Senteur (France) IV-31
• 30. Bougies La Francaise (France) IV-31
• 31. Bullsone Co., Ltd. (Korea) IV-32
• 32. Calfarme Singapore Pte., Ltd. (Singapore) IV-34
• 33. California Scents (USA) IV-34
• 34. Canaan Gift Trading (H.K) Limited (China) IV-35
• 35. Car-Freshner Corporation (USA) IV-35
• 36. Century Glory Ind. Ltd. (Taiwan) IV-36
• 37. Cereria Ferrario Srl (Italy) IV-36
• 38. Citrus Magic Ltd. (UK) IV-37
• 39. CK Future Tech., Corporation (Korea) IV-38
• 40. Clau M Invest (Romania) IV-38
• 41. Cleanox Industries Co. (Romania) IV-39
• 42. Colepccl Rapid-Spray GmbH & Co., KG. (Germany) IV-40
• 43. Comex Air Freshener (Turkey) IV-40
• 44. Countryside Fragrances, Inc. (USA) IV-41
• 45. Cyndan Chemicals (Australia) IV-42
• 46. Czewo Full Filling Service GmbH (Germany) IV-47
• 47. Daewon Corporation (Korea) IV-49
• 48. Denis Et Fils SAS (France) IV-49
• 49. Denso Electrotech Co., Ltd. (China) IV-50
• 50. Depa Kimya (Turkey) IV-50
• 51. Detergent Industrial & Trading Co. (UAE) IV-51
• 52. Développement Activités Chimiques Distribution (DACD) (France) IV-52
• 53. Dong Jin Industry Co., Ltd. (Korea) IV-53
• 54. Dr. Marcus International (Poland) IV-54
• 55. Eastrue Air Fresheners Factory (China) IV-54
• 56. Easy Products Ltd. (New Zealand) IV-55
• 57. Ecodor International BV (The Netherlands) IV-60
• 58. Ecolab, Inc. (USA) IV-62
• Table 56: Half Yearly Sales Analysis: 2005-2006 (H1) (In US$ million) IV-64
• Table 57: Half Yearly Sales Analysis by Quarter: 2005-2006 (H1) (In US$ million) IV-64
• Table 58: Half Yearly Sales Analysis by Segment: 2005-2006 (H1) (In US$ million) IV-65
• Table 59: Annual Sales Analysis: 2004-2005 (In US$ million) IV-65
• Table 60: Annual Sales Analysis by Quarter: 2004-2005 (In US$ million) IV-65
• Table 61: Annual Sales Analysis by Segment: 2004-2005 (In US$ million) IV-65
• Ecolab Pty., Ltd. (Australia) IV-67
• Ecolab SNC (France) IV-67
• 59. Elektral Elektromekanik San Tic VE AS (Turkey) IV-69
• 60. Eleven Sarl (France) IV-70
• 61. Emmatec Hygiene (M) Sdn Bhd (Malaysia) IV-70
• 62. Esteban (France) IV-71
• 63. Eureka Hellas SA (Greece) IV-72
• 64. Eurofill BV (The Netherlands) IV-73
• 65. Eway International (China) IV-74
• 66. Exotica Fresheners (USA) IV-75
• 67. FALP Srl (Italy) IV-76
• 68. Family Products Sdn Bhd (Malaysia) IV-77
• 69. Feel Aroma (Korea) IV-77
• 70. Flamingo Air Freshener Co., Ltd. (Taiwan) IV-78
• 71. Fong Hua Industrial Limited (Hong Kong) IV-78
• 72. Fragona International (India) IV-79
• 73. Fresh Products, Inc. (USA) IV-81
• 74. G & H Industrial Ltd. (Hong Kong) IV-82
• 75. Gala - Kerzen GmbH (Germany) IV-82
• 76. Gau Donq Lih Ltd. (Taiwan) IV-83
• 77. General Wax Co., Inc. (USA) IV-84
• 78. Gies Kerzen GmbH (Germany) IV-85
• 79. Godrej Sara Lee Ltd. (India) IV-86
• 80. Golden Glow Candles Ltd. (New Zealand) IV-87
• 81. Guaber SpA (Italy) IV-88
• 82. Guangzhou Bona Home & Auto Accessories Limited (China) IV-89
• 83. Guangzhou City Panyu Chipin Perfume Co., Ltd. (China) IV-90
• 84. Guangzhou Yifeng Daily Chemicals Co., Ltd. (China) IV-90
• 85. Guler Elektronik Kozmetik Kimya San.Ve Tic (Turkey) IV-91
• 86. Hall Trading A/S (Denmark) IV-92
• 87. Hanju Aroma Industrial Co., Ltd. (Korea) IV-93
• 88. Harmony Brands LLC (USA) IV-94
• 89. Henkel KGaA /Henkel UK & Ireland (UK) IV-95
• Henkel Corporation (USA) IV-98
• The Dial Corporation (USA) IV-102
• 90. Hexotol - Sodex SA (France) IV-105
• 91. High Technology Manufacturing Ltd. (Hong Kong) IV-105
• 92. Home Fragrance Holdings, Inc. (USA) IV-106
• 93. Hospital Specialty Company (USA) IV-107
• 94. HTM Sukhtian (Jordan) IV-114
• 95. I.V. Body SA (Greece) IV-115
• 96. IBA USA LLC (USA) IV-116
• 97. Industrias Químicas Megar SL (Spain) IV-117
• 98. Industrias Químicas Satecma SA (Spain) IV-118
• 99. Initial Hygiene Services Ltd. (UK) IV-119
• 100. Inparco Sp. z.o.o. (Poland) IV-119
• 101. Instaquim Sl (Spain) IV-120
• 102. J.V.D. (France) IV-120
• 103. Jees Sro (Czech Republic) IV-121
• 104. JAE IL Chemical Co., Ltd. (Korea) IV-122
• 105. Jiangmen Jiangyi Industrial Co., Ltd. (China) IV-123
• 106. Jiangsu Tongda Aerosol Co., Ltd. (China) IV-124
• 107. JohnsonDiversey, Inc. (USA) IV-126
• Table 62: Half Yearly Sales Analysis: 2005-2006 (H1) (In US$ million) IV-128
• Table 63: Half Yearly Sales Analysis by Segment: 2005-2006 (H1) (In US$ million) IV-128
• Table 64: Annual Sales Analysis: 2004-2005 (In US$ million) IV-128
• Johnsondiversey Belgium BVBA (Belgium) IV-129
• Johnsondiversey New Zealand Limited (New Zealand) IV-129
• 108. KCB Interlight Sp. z.o.o. (Poland) IV-131
• 109. Kanol - Chemie Gesellschaft M.B.H. (Austria) IV-131
• 110. Kennedy Hygiene Products Ltd. (UK) IV-132
• 111. Kiter Srl (Italy) IV-132
• 112. Kobayashi Pharmaceutical Co., Ltd. (Japan) IV-133
• Table 65: Annual Sales Analysis: 2004-2006 (In ¥ billion) IV-134
• Table 66: Annual Sales Analysis by Segment: 2004-2005 (In ¥ billion) IV-134
• 113. Korona SA (Poland) IV-136
• 114. Kvadro Ltd. (Latvia) IV-137
• 115. Labo Chimie France (France) IV-138
• 116. Laboratoires B.E.A (Bains Et Arômes) (France) IV-138
• 117. Laboratoires Prodene Klint (France) IV-139
• 118. Laboratories Rochex (France) IV-140
• 119. Lancaster Colony Corporation (USA) IV-141
• Table 67: Annual Sales Analysis: 2004-2006 (In US$ million) IV-142
• Table 68: Annual Sales Analysis by Business Segment: 2005-2006 (In US$ million) IV-142
• Table 69: Annual Sales Analysis by Quarter: 2005-2006 (In US$ million) IV-142
• 120. Lebo SA (Spain) IV-143
• 121. Libor Bujacek - LIMA (Czech Republic) IV-144
• 122. Lider Kozmetik Sanayi VE Dis Ticaret Ltd. Sti. (Turkey) IV-145
• 123. Lindenberg (Italy) IV-146
• 124. Living Light Candles (New Zealand) IV-148
• 125. L'occitane Sa (France) IV-150
• 126. MK Industries (India) IV-150
• 127. MA-FRA SpA (Italy) IV-151
• 128. Makebest Industries Ltd. (Hong Kong) IV-153
• 129. Martin Hellas (Greece) IV-153
• 130. MB Hand Made Sro (Czech Republic) IV-154
• 131. Medo Industries, Inc. (USA) IV-156
• 132. Milliken Denmark A/S (Denmark) IV-157
• 133. Mirato SpA (Italy) IV-158
• Table 70: Annual Sales Analysis: 2004-2005 (In € billion) IV-158
• 134. Miswa Chemicals Ltd. (UK) IV-159
• 135. Mondial Snc (Italy) IV-160
• 136. Morris Co., Ltd. (Korea) IV-161
• 137. MSG Sarl (France) IV-161
• 138. Mueller Fabryka Swiec SA (Poland) IV-162
• 139. Multichemi International Ltd. (Sri Lanka) IV-163
• 140. N Ranga Rao & Sons (India) IV-164
• 141. Naturex (Canada) IV-165
• 142. Neptune Plastics and Manufacturing Corporation (USA) IV-166
• 143. Nexcon Parameter Co., Ltd. (South Korea) IV-166
• 144. Ngai Fung (Hong Kong) Co., Ltd. (Hong Kong) IV-167
• 145. Nicols France (France) IV-167
• 146. Ningbo Beilun Craff Wax Products Factory (China) IV-168
• 147. Ningbo Changqi International Co., Ltd. (China) IV-168
• 148. Ningbo Jianda Plastic Arts & Crafts Factory (China) IV-169
• 149. Ningbo (China) IV-169
• 150. Ninghai County Yilun Cosmetic Appliance Co., Ltd. (China) IV-170
• 151. Ninghai Junbo Culture and Education Article Co., Ltd. (China) IV-170
• 152. NV Candles (USA) IV-171
• 153. Oakley Products Ltd. (UK) IV-171
• 154. Oberg Associates Limited (Ireland) IV-172
• 155. Odorite International (USA) IV-172
• 156. Ohmah (Korea) IV-173
• 157. Oxy Reckitt Benckiser (Korea) IV-174
• 158. Ozturk Ilac Sanayi (Turkey) IV-175
• 159. P&D Creative Co., Inc. (USA) IV-176
• 160. Pacific Ultraweb Industries Ltd. (Hong Kong) IV-178
• 161. Palace Candles Ltd. (Israel) IV-178
• 162. PAN APE Srl (Italy) IV-179
• 163. Parfum Cosmetic World (France) IV-179
• 164. Parfum-Light (Russia) IV-180
• 165. PLATA Wytwórnia Zniczy i Swiec Spólka Jawna (Poland) IV-181
• 166. Principal Hygiene Systems Ltd. (UK) IV-181
• 167. Procter & Gamble Company, The (USA) IV-182
• Table 71: Nine Months Sales Analysis: 2005-2006
• (Nine Months Ended, March) (In US$ million) IV-184
• Table 72: Nine Months Sales Analysis by Segment: 2005-2006 (Nine Months Ended, March) (In US$ million) IV-185
• Table 73: Annual Sales Analysis: 2003-2005 (In US$ million) IV-185
• Table 74: Annual Sales Analysis by Quarter: 2004-2005 (In US$ million) IV-185
• Table 75: Annual Sales Analysis by Segment: 2004-2005 (In US$ million) IV-185
• 168. P.P.H.U. "Rade" (Poland) IV-191
• 169. Químicas ORO SA (Spain) IV-192
• 170. R.R. Lalena Corporation (USA) IV-193
• 171. Rainbow Home Care Products (India) IV-195
• 172. Re.Le.Vi. SpA (Italy) IV-195
• 173. Reckitt Benckiser PLC (UK) IV-196
• Table 76: First Quarter Sales Analysis: 2005-2006 (In £ million) IV-196
• Table 77: Annual Sales Analysis: 2003-2005 (In £ million) IV-197
• Reckitt Benckiser Deutschland AG (Germany) IV-198
• Reckitt Benckiser France (France) IV-199
• 174. Richard Masarík - Sdružení KRAB (Czech Republic) IV-201
• 175. RS Accesorios SL (Spain) IV-202
• 176. Saigon Cosmetics Corporation (Vietnam) IV-203
• 177. Sanaxy Chemtech Private Limited (India) IV-204
• 178. Sano Bruno's Enterprises Ltd. (Israel) IV-205
• 179. Sara Lee Corporation (USA) IV-207
• Table 78: Nine Months Sales Analysis: 2005-2006 (Nine Months Ended, March) (In US$ million) IV-211
• Table 79: Annual Sales Analysis: 2004-2005 (In US$ million) IV-211
• Table 80: Annual Sales Analysis by Quarter: 2004-2005 (In US$ million) IV-211
• Table 81: Annual Sales Analysis by Segment: 2004-2005 (In US$ million) IV-212
• Table 82: Annual Sales Analysis by Geographic Region: 2004-2005 (In US$ million) IV-212
• Sara Lee Household & Body Care (UK) IV-216
• Sara Lee Hellas SA (Greece) IV-216
• Sara Lee Household & Body Care (Australia) Pty., Ltd. (Australia) IV-216
• Sara Lee Household and Body Care Nederland BV (The Netherlands) IV-217
• 180. S. C. Johnson & Son, Inc. (USA) IV-218
• 181. Scenso Company (Yugoslavia) IV-219
• 182. Scentech Corporation (Korea) IV-220
• 183. Sega Dis Tic. AS (Turkey) IV-221
• 184. Self Co., Ltd. (Korea) IV-222
• 185. SH Korea Co., Ltd. (Korea) IV-223
• 186. Shamood Daily Use Products Co., Ltd. (China) IV-223
• 187. Shandong Communications Imp & Exp Co., Ltd. (China) IV-224
• 188. Shang Hai Altivision Craftwork Co., Ltd. (China) IV-226
• 189. Shanghai Siyuan Flavors and Fragrances Co., Ltd. (China) IV-227
• 190. Shanghai Yongvers Industrial Co., Ltd. (China) IV-227
• 191. Shearer Candles (UK) IV-228
• 192. Shenzhen Fen Yi Mei Fine Chemicals Ltd. (China) IV-228
• 193. Shenzhen JinHuiFeng Industrial Co., Ltd. (China) IV-229
• 194. Shenzhen Plusluck Industrial Co., Ltd. (China) IV-229
• 195. Shenzhen Shield Paper Craft Co., Ltd. (China) IV-230
• 196. Shenzhen Xiyan Industry Co., Ltd. (China) IV-231
• 197. Shenzhen YoungZone Technologies Ltd. (China) IV-232
• 198. Shinrey Technology Corporation (China) IV-232
• 199. Shraga Marketing & Candle Production Ltd. (Israel) IV-233
• 200. SIA "Riga Candle Unlimited" (Latvia) IV-233
• 201. Skot SA Chemical Products (Greece) IV-234
• 202. Solvitol Ltd. (UK) IV-234
• 203. Song Ji Trading Co. (Korea) IV-235
• 204. Sora Cosmetics Ltd. (Turkey) IV-236
• 205. Spaas Kaarsen NV (Belgium) IV-237
• 206. Springair Enterprise Co., Ltd. (Taiwan) IV-237
• 207. ST Chemical Co., Ltd. (Japan) IV-238
• 208. Steiner Sarl (France) IV-239
• 209. Stella Industries Private Limited (India) IV-240
• 210. STYL, Druzstvo Pro Chemickou Vyrobu (Czech Republic) IV-241
• 211. Super Industrial Group Co., Ltd. (China) IV-242
• 212. Sutter Professional (Italy) IV-243
• 213. Taizhou Ludao Cosmetics Co., Ltd. (China) IV-245
• 214. Taizhou Xinshiya Plastic Electron Co., Ltd. (China)/ Zhejiang Xinya Household Wares Co., Ltd. (China) IV-245
• 215. Technical Concepts LLC (USA) IV-246
• 216. Ternary Technologies Pte., Ltd. (Singapore) IV-248
• 217. Tetrosyl Limited (UK) IV-249
• 218. Trost Group International (The Netherlands) IV-250
• 219. Tri Chemindo Ampuh (Indonesia) IV-251
• 220. Trichema AG (Switzerland) IV-252
• 221. Ultronix Products Ltd. (China) IV-253
• 222. UNIPAR (Czech Republic) IV-253
• 223. Uppal India Pvt., Ltd. (India) IV-254
• 224. V V Deepa Aromatics Pvt., Ltd. (India) IV-255
• 225. Velas Lux SA de CV (Mexico) IV-256
• 226. Viking Cleaning And Cosmetic Products Marketing Ind Company (Turkey) IV-256
• 227. Villa Wieslawa Owoc (Poland) IV-257
• 228. Welburn (India) IV-257
• 229. Wenzhou Oustar Electrical Industry Company Limited (China) IV-258
• 230. Win Smart International Development Limited (Hong Kong) IV-259
• 231. Xiamen GoldenLi Electrotech Co., Ltd. (China) IV-260
• 232. Yankee Candle Co., Inc. (USA) IV-261
• Table 83: Half Yearly Sales Analysis: 2005-2006 (H1) (In US$ million) IV-262
• Table 84: Half Yearly Sales Analysis by Segment: 2005-2006 (H1) (In US$ million) IV-263
• Table 85: Annual Sales Analysis: 2003-2005 (In US$ million) IV-263
• Table 86: Annual Sales Analysis by Quarter: 2004-2005 (In US$ million) IV-263
• Table 87: Annual Sales Analysis by Segment: 2004-2005 (In US$ million) IV-263
• 233. Yiwu Qianbao Daily Chemical Co., Ltd. (China) IV-264
• 234. Yiwu Wanjia Air Freshener Factory (China) IV-265
• 235. Yikang Making Mosquito-Repellent Incense Co., Ltd. (China) IV-265
• 236. YK Industrial Co. (Korea) IV-266
• 237. Young IL Corporation (Korea) IV-266
• 238. Zelnova SA (Spain) IV-267
• 239. Zhejiang Ninghai Yongqiang Model Company Limited (China) IV-268