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SUMMARY
It is a time change for the ringtone industry. The replacement of polyphonic
ringtones with real music ringtones amounts to far more than a format
replacement cycle: because record labels have now arrived in the market, the
very structure and operation of the ringtone industry is seeing dramatic
change.
Presented in two separate volumes, this report is focussed on identifying and
analysing the key forces that will shape the new ringtone industry and define
the winners and losers.
Volume 1: Executive Profiles
This report contains a collection of extended interviews with decision-makers
at thirteen different companies who are centrally involved in the ringtone
business at different parts of the value chain. Each of the thirteen executive
profiles is presented as a verbatim, Q&A transcript of an in-depth
interview.In order to provide a complete picture, this volume contains
detailed contributions from mobile operators, major and indie record labels,
music publishers, disruptive start-ups, venture capitalists, DRM vendors,
mobile content companies and entertainment lawyers -- all of whom have been
questioned in depth on their experience in the ringtone business.The profiles
presented in Volume 1 not only provide a highly valuable source of information
which reveals the latest thinking that is shaping the development of the
ringtone market, but they offer deep insight into developments in the wider
mobile content and mobile music arena with some fascinating perspectives
having been provided by several executives.
Volume 2: Industry Analysis
Two key themes to emerge from Volume 1 are strong, often divergent views and
conflicting commercial interests. In addition, industry incumbents are being
placed under unwelcome pressure as the value chain re-organises itself to
accommodate the record labels, who are currently pairing off with mobile
operators in a de-facto content-distribution alliance. In this report, Volume
2, these themes and others are analysed objectively to understand what the
future holds for different business models and different companies. Because of
the convergence trends under way in the mobile and online music arenas, Volume
2 also contains in-depth analysis of how real music ringtones relate to
digital music: both formats will soon be appearing for sale alongside each
other on a range of retail platforms, both fixed and mobile.
Apart from providing a wealth of information and analysis of what is happening
at the coal face, this report will allow you to easily identify which market
and product strategies are aligned with the future direction of the market,
and which are not.
TABLE OF CONTENTS
- Company -Interviewee
- Amplefuture, Ltd -Rob Ellis, Chief Operating Officer
- Core Media AG -Willms Buhse, Director of Products and
Marketing
- EMI Group, plc -Adam Klein, Executive Vice President,
Strategy and Business Development
- EMI Music Publishing -Austin Wilde, Senior Manager, Licensing
and A&R
- FasPay Technologies, Inc-Charles Sidles, Chief Executive Officer
- Harbottle and Lewis, LLP-James Sully, PartnerAntony Bebawi, Partner
- Monstermob Group, plc -Martin Higginson, Chief Executive
OfficerNiccolo de Masi, Chief Operating Officer
- Music Publishers Association-Sarah Faulder, Chief Executive Officer
- Orange -Mark Ashford, Head of Music and
Entertainment Relationships
- Siemens Mobile Acceleration-Sven Weber,Vice President
- Universal Music Mobile -Francis Keeling, UK Country Manager
- V2 Music -Beth Appleton, New Media and Business
Development Manager
- Xingtone -Jonathan N. Schreiber, Chief Executive Officer
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