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SUMMARY
Digital content distribution is about to get a lot more complex
- Technologies: OpenID, XFN, Microformats & OAuth
- Detailed Use Cases & Ad profiles
- Social Graph API
- Semantic Functionality
- Future Feature Enhancements
- Impulse Payments and Micropayments
The report begins by identifying the four main developmental phases of the
internet and showing where the social web fits. The report explains what the
term 'social web' means and then explains the relationship between the social
web, social networking, OpenSocial and the semantic web.
The next section of the report explains two additional trends that have been
under way for some tie: the fragmentation of social services and the shift to
a user-centric service model. These important concepts are explained using
three detailed diagrams.
The report then explains four key technologies which have been developed to
enable the social web: OpenID, XFN, microformats and OAuth. For each
technology, the underlying rationale is explained. Detailed diagrams are
provided that clearly show how the technology works and detailed service
scenarios are provided that demonstrate how each technology solves a real user
problem.
Finally, the report looks to the future and identifies five future
developments that will serve to enhance the social web as we know it today.
These future developments will allow:
- (i) A user's profile information to be synchronised in real time
across the web;
- (ii) Users to define and manage a centralized ad profile that could
be called by social services to improve ad relevance;
- (iii) Users to make impulse payments and micropayments using a
preferred payment method;
- (iv) Developers to use social search APIs like Google's Social
Graph API and Yahoo's social search to obtain rich social data about users and
their networks.
Report Statistics
- Pages: 43
- Format: PDF delivered by email
TABLE OF CONTENTS
CONTENTS
SYNOPSIS
- SUBJECT AREA
- REPORT CONTENT
- KEY BENEFITS
EXECUTIVE SUMMARY
INTRODUCTION
- SOCIAL NETWORKING
- OPENSOCIAL
EVOLUTION OF THE SOCIAL WEB
- TREND 1: FRAGMENTATION OF SERVICES
- TREND 2: SHIFT TO A USER-CENTRIC MODEL
- IMPLICATIONS
KEY SOCIAL WEB TECHNOLOGIES
- UNIFIED ONLINE IDENTITY (E.G. OPENID)
- Background
- User Experience
- PUBLISHING USER DATA (E.G. MICROFORMATS)
- Description
- Examples
- Future Extensions
- DESCRIBING LINKS BETWEEN USERS (E.G XFN)
- Open Implementation
- Platform Implementation
- SOCIAL GRAPH API
- SHARING DATA BETWEEN SERVICES (E.G. OAUTH)
FUTURE DEVELOPMENTS
- EXAMPLE 1: REAL TIME SYNCHRONISATION OF SOCIAL DATA
- Scenario 1 (Changes made to a downstream account):
- Scenario 2 (Changes made to the user's OpenID account):
- Comments
- EXAMPLE 2: AD TARGETING VIA AD PROFILES
- Minimising intrusiveness while securing the user's attention
- Choosing an effective targeting methodology
- Multiple ad profiles & OpenID: Unified ad profile
- EXAMPLE 3: IMPULSE AND MICROPAYMENTS
- EXAMPLE 4: MUSIC
- Scenario Description
- Comments
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