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SUMMARY
The IC Channel Tracking® Floor Coverings in Europe 2008 delivers the
right answers and valuable market insights and therefore delivers information
about the right marketing strategy and the optimal distribution strategy.
TABLE OF CONTENTS
MARKET STRUCTURE AND INTRODUCTION
1. INTRODUCTION & EXECUTIVE SUMMARY
Definitions of the study. Overview of the distribution system in Europe.
Analysis of the regional differences. Definition of used terms and market
structure.
2. TOTAL MARKET ANALYSIS
Market development from the expert's view, market shares of reseller, market
concentration, margin analysis, dealer satisfaction analysis, weighted and
unweighted distribution. Number of listings, top distributors and dealers and
their market shares, segment allocation, development of distribution channels,
margin analysis for each region and distribution channel.
3. DEALER SATISFACTION ANALYSIS
Resellers were asked about the importance and satisfaction level of several
factors, when working with manufacturers e.g.: delivery time, technical
quality, sales and marketing support, etc. The ratings of these factors are
evaluated and presented through a matrix fort he top-players. Thus
manufacturers get a clear insight, whether they should improve sectors like
marketing & sales support, lead generation, delivery time, technical quality,
warranty & service, as well as margin policy.
4. REGIONAL ANALYSIS
Besides a detailed aggregation of the results you receive information about
the distribution structure, segments, number of resellers, market penetration
rates, trends, margins, price development, market structure and forecasts.
Additionally market shares and sales of top players are shown. One of the most
important parts of the regional analysis are the dealers and distributors
matrices, showing sales and listed brands.
5. DEALER PROFILES
You receive valuable information of every interviewed reseller about actual
and expected development of sales, prices and margins, top models and sales
per manufacturer. Furthermore we present the rating of factors when working
with manufacturers, as well as the allocation of segments.
6. DATABASE OF RESELLERS
Details on contact name, phone number, address, e-mail, internet-address, etc.
MARKET STRUCTURE
- Regions
- Germany
- UK
- Spain
- Italy
- France
Segments
- Wood
- Laminates
- Textiles
- Elastics
Distribution channels
- Distributors
- Do it yourself
- Builders merchant
- Specialized Dealers
- Discounter
The data is presented in Power-Point charts and delivered as an pdf-file.
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