| Request a sample from "The Infoshop", another service of Global Information.
|
SUMMARY
Fueled by prospects for incremental revenue and the need for effective competitive differentiation from satellite, cable operators in the United States are embracing video on demand (VOD) as a leading advanced digital video service. This IDC study examines VOD delivered by cable operators and sizes the market in terms of enabled households and annual revenue generated through VOD and subscription VOD (SVOD) usage. VOD is evaluated with focus on the following issues: What are the market forces driving the VOD strategies at the top U.S. cable operators? How are business models evolving with respect to pricing and packaging of on-demand content? How might increased VOD usage drive demand for robust program guides, more efficient video transport solutions, and scalable server systems? By the end of 2003, there will be over 11 million VOD-enabled digital cable subscribers in the United States, says Greg Ireland, research analyst in IDC's Interactive Consumer Services program. The cable industry views VOD as a key component of its efforts to create a compelling digital video service. TABLE OF CONTENTS
IDC Opinion In This Study Methodology Situation Overview Market Update Content and Business Models Evolving Technology Landscape - Dominance of the IPG
- Video Server Competition
- Scalability and Network Architecture
- Viability of Network PVR
Cable Operator Update Future Outlook Market Drivers and Inhibitors Forecast and Assumptions - Forecast Assumptions
- Table: Key Forecast Assumptions for the U.S. Video on Demand Market, 2003-2007
- VOD Subscriber Forecast
- Table: U.S. Video on Demand Households, 2002-2007 (M)
- Figure: U.S. VIDEO ON DEMAND HOUSEHOLDS, 2002-2007
- Figure: U.S. VIDEO ON DEMAND SHARE OF TOTAL CABLE AND DIGITAL CABLE SUBSCRIBERS, 2002-2007
- VOD Revenue Forecast
- Table: U.S. Video on Demand Revenue, 2002-2007 ($M)
- Figure: U.S. VIDEO ON DEMAND AND SUBSCRIPTION VIDEO ON DEMAND REVENUE, 2002-2007
- Figure: U.S. SUBSCRIPTION VIDEO ON DEMAND SHARE OF TOTAL VIDEO ON DEMAND REVENUE, 2002-2007
Essential Guidance Learn More Definitions Related Research Synopsis
|
