Central and Eastern Europe Mobile Messaging Services 2004-2008 Forecast

SUMMARY

This IDC study analyses the development of mobile messaging services in Central and Eastern Europe. Usage trends and IDC expectation towards the development of the services are provided. Data on messaging -- SMS and MMS traffic and revenues is provided.

The mobile messaging markets of Central and Eastern Europe have experienced significant growth over the last few years. "They are an important element of mobile operators revenues and as such are attracting more focus from strategy and marketing specialists who aim to generate as much value as possible from messaging" -- Artur Ludwiczynski, senior analyst at IDC in the CEMA region.

Revenues from traditional person-to-person SMS are still growing but premium SMS and MMS are making their mark on the mobile landscape.

"The market is now at a stage where PSMS and MMS are becoming widely available and also widely used. This offers the unique opportunity for third parties, content developers, media companies, and games and application providers to also take a slice of the mobile messaging pie. The role of these so-called third parties will increase significantly over the coming years", commented Ludwiczyński.

TABLE OF CONTENTS

IDC Opinion

In This Study

Methodology

Executive Summary

Situation Overview

Introduction

SMS

Figure: P2P SMS Traffic versus PSMS Traffic in Central and Eastern Europe, 2003 -- 2008

Premium SMS

The Situation of PSMS in CEE

• Figure: The Content Problem Circle

Sample PSMS Pricing in CEE

• Table: Premium SMS Pricing in Central Europe, Q1 2004
• Table: Average Logo and Ringtone Pricing in Central Europe, Q1 2004

Mobile Marketing

TV-Generated SMS

Will MMS Cannibalize SMS?

MMS

Figure: The Three Steps to New Mobile Handset Functionality Adoption

Threats from Other Messaging Services

Mobile Instant Messaging

Future Outlook

Forecast and Assumptions

The CEE Region

• Figure: Mobile Messaging Users (millions) in Central and Eastern Europe, 2003 -- 2008
• Figure: Mobile Messaging Users (millions) by Country in Central and Eastern Europe, 2003 -- 2008
• Figure: SMS Users (millions) in Central and Eastern Europe, 2003 - 2008
• Figure: MMS Users (millions) in Central and Eastern Europe, 2003 -- 2008
• Figure: SMS Users and MMS Users (millions) in Central and Eastern Europe, 2003 - 2008
• Figure: SMS and MMS Spending (US$M) in Central and Eastern Europe, 2003 -- 2008
• Figure: SMS Spending (US$M) by Type in Central and Eastern Europe, 2003 -- 2008

Bulgaria

• Table: SMS Users (000s) by Service Type in Bulgaria, 2003 - 2008
• Table: Average SMS Sent per User Per Month by Service Type in Bulgaria, 2003 - 2008
• Table: SMS Sent (millions) by Service Type in Bulgaria, 2003 - 2008
• Table: SMS Spending (US$M) by Service Type in Bulgaria, 2003 - 2008
• Figure: MMS Sent (millions) per Month in Bulgaria, 2003 -- 2008

Croatia

• Table: SMS Users (000s) by Service Type in Croatia, 2003 - 2008
• Table: Average SMS Sent per User per Month by Service Type in Croatia, 2003 - 2008
• Table: SMS Sent (millions) by Service Type in Croatia, 2003 - 2008
• Figure: MMS Sent (millions) per Month in Croatia, 2003 - 2008
• Table: SMS Spending (US$M) by Service Type in Croatia, 2003 - 2008

Czech Republic

• Table: SMS Users (000s) by Service Type in the Czech Republic, 2003 - 2008
• Table: Average SMS Sent per User per Month by Service Type in the Czech Republic, 2003 - 2008
• Table: SMS Sent (millions) by Service Type in the Czech Republic, 2003 - 2008
• Figure: MMS Sent (millions) per Month in the Czech Republic, 2003 -- 2008
• Table: SMS Spending (US$M) by Service Type in the Czech Republic, 2003 - 2008

Estonia

• Table: SMS Users (000s) by Service Type in Estonia, 2003 - 2008
• Table: Average SMS Sent per User per Month by Service Type in Estonia, 2003 - 2008
• Table: SMS Sent (millions) by Service Type in Estonia, 2003 - 2008
• Figure: MMS Sent (millions) per Month in Estonia, 2003 - 2008
• Table: SMS Spending (US$M) by Service Type in Estonia, 2003 - 2008

Hungary

• Table: SMS Users (000s) by Service Type in Hungary, 2003 - 2008
• Table: Average SMS Sent per User per Month by Service Type in Hungary, 2003 - 2008
• Table: SMS Sent (millions) by Service Type in Hungary, 2003 - 2008
• Figure: MMS Sent (millions) per Month in Hungary, 2003 -- 2008
• Table: SMS Spending (US$M) by Service Type in Hungary, 2003 - 2008

Latvia

• Table: SMS Users (000s) by Service Type in Latvia, 2003 - 2008
• Table: Average SMS Sent per User per Month by Service Type in Latvia, 2003 - 2008
• Table: SMS Sent (millions) by Service Type in Latvia, 2003 - 2008
• Figure: MMS Sent (millions) per Month in Latvia, 2003 - 2008
• Table: SMS Spending (US$M) by Service Type in Latvia, 2003 - 2008

Lithuania

• Table: SMS Users (000s) by Service Type in Lithuania, 2003 - 2008
• Table: Average SMS Sent per User per Month by Service Type in Lithuania, 2003 - 2008
• Table: SMS Sent (millions) by Service Type in Lithuania, 2003 - 2008
• Figure: MMS Sent (millions) per Month in Lithuania, 2003 - 2008
• Table: SMS Spending (US$M) by Service Type in Lithuania, 2003 - 2008

Poland

• Table: SMS Users (000s) by Service Type in Poland, 2003 - 2008
• Table: Average SMS Sent per User per Month by Service Type in Poland, 2003 - 2008
• Table: SMS Sent (millions) by Service Type in Poland, 2003 - 2008
• Figure: MMS Sent (millions) per Month in Poland, 2003 - 2008
• Table: SMS Spending (US$M) by Service Type in Poland, 2003 - 2008

Romania

• Table: SMS Users (000s) by Service Type in Romania, 2003 - 2008
• Table: Average SMS Sent per User per Month by Service Type in Romania, 2003 - 2008
• Table: SMS Sent (millions) by Service Type in Romania, 2003 - 2008
• Figure: MMS Sent (millions) per Month in Romania, 2003 - 2008
• Table: SMS Spending (US$M) by Service Type in Romania, 2003 - 2008

Slovakia

• Table: SMS Users (000s) by Service Type in Slovakia, 2003 - 2008
• Table: Average SMS Sent per User per Month by Service Type in Slovakia, 2003 - 2008
• Table: SMS Sent (millions) by Service Type in Slovakia, 2003 - 2008
• Figure: MMS Sent (millions) per Month in Slovakia, 2003 - 2008
• Table: SMS Spending (US$M) by Service Type in Slovakia, 2003 - 2008

Slovenia

• Table: SMS Users (000s) by Service Type in Slovenia, 2003 - 2008
• Table: Average SMS Sent per User per Month by Service Type in Slovenia, 2003 - 2008
• Table: SMS Sent (millions) by Service Type in Slovenia, 2003 - 2008
• Figure: MMS Sent (millions) per Month in Slovenia, 2003 - 2008
• Table: SMS Spending (US$M) by Service Type in Slovenia, 2003 - 2008
• Key Forecast Assumptions for the CEE Mobile Messaging Markets, 2003-2008
• Table: Key Forecast Assumptions for the CEE Mobile Markets, 2002-2007

Essential Guidance

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Related Research

Definitions

Methodology

Table: CEE Average Currency Exchange Rates to the US$, 2003

Synopsis