Poland Printers 2004-2008 Forecast and 2003 Vendor Shares

SUMMARY

Executive Summa r y

In 2003, the Polish printer market remained on a path of growth in terms of volume, but its totalvalue fell. Unit shipments totaled 944,659 units, an increase of just 2.1% year-on-year. Shipmentvalue dropped 3.5% from the previous year to $147.25 million. The slowdown in the Polish printermarket can be attributed to a surge in sales of multifunctional products, which have begun tocannibalize shipments of single-function printers, particularly in the inkjet segment. The installedbase of printers was up 5.6% year-on-year to an estimated 2,501,701 units.

Hewlett-Packard remained the unchallenged leader of the Polish printer market in 2003, based onthe shipment of 547,244 units for revenue of $83.02 million. These results garnered the vendor a57.9% unit share and 56.4% value share. Lexmark followed in second place despite a slightcontraction in both shipments and revenue year-on-year to 147,890 units valued at $14.00 million.For the year, the vendor held a 15.7% unit share and 9.5% value share.

Third-ranked Canon shipped 96,307 units for revenue of $7.62 million in Poland in 2003. Thevendor sold nearly 60% more printers than in 2002 and as a result took third place from Epson. Canoncaptured 10.2% of market volume and 5.2% of its value. Epson slipped to fourth place based on theshipment of 85,869 units for $8.17 million, which represented a market share of 9.1% in volume and5.5% in value.

The Polish inkjet printer market declined 0.3% in volume and 12.5% in value year-on- year tostand at 773,542 units valued at $62.77 million in 2003. Booming sales of multifunctional productsaffected the single function inkjet printer market. Photo printers were the only inkjets to seegrowth in sales, as shipments of these machines more than doubled over 2002.

The desktop monochrome laser printer market expanded an impressive 24.1% in volume and 7.4% invalue year-on-year in 2003, to reach 128,487 units valued at $56.18 million. The ASP of thesemachines continued to fall (14.3% year-on-year) and stood at $462 per unit.

In 2003, color laser class printers were the most dynamic technology on the Polish printermarket. Shipments of CLC printers rose a tremendous 127.6% year-on-year to 5,903 units. In contrast,the value of CLC printer shipments was up only 44.4% to $9.99 million, as prices fell dramatically.

TABLE OF CONTENTS

In This Study

Methodology

Executive Summary

Situation Overview

Introduction

• Economic and Political Environment
• IT Environment
  • Drivers
  • Inhibitors

Total Market in Poland

• General Overview
  • Development of Printer Market and Installed Base, 2000-2003
  • Printer Market Seasonality by Technology, Q1 2002-Q4 2003
  • Printer Market Split by Distribution Channel and End-User Segment, 2003
• Market Analysis: Total Market by Technology (shares and growth rates)
• Competitive Analysis: Printer Market by Vendor (shares and growth rates)
• Future Outlook and Forecast

The Inkjet Market

• General Overview
  • Inkjet Market Development, 2000-2003
  • Inkjet Market Seasonality by Price Segment, Q1 2002-Q4 2003
  • Major Trends Observed in the Inkjet Printer Market
• Market Analysis: Inkjet Market by Segments (Price, Paper Format, Number of Colors, and PhotoInkjets)
• Competitive Analysis: Inkjet Market by Vendor (shares and growth rates)
• Future Outlook and Forecast

The Desktop Laser/LED Market

• Desktop Monochrome Laser/LED Market
• General Overview
  • Desktop Monochrome Laser Market Development, 2000-2003
  • Desktop Monochrome Laser Market Seasonality by Speed Segment, Q1 2002-Q4 2003
  • Major Trends Observed in the Desktop Monochrome Laser/LED Market
  • Market Analysis: Desktop Monochrome Laser Market by Segments (Speed, Format, and NetworkAttachment Rate)
  • Competitive Analysis: Desktop Monochrome Laser Market by Vendor (shares and growth rates)
  • Future Outlook and Forecast
• Desktop Color Laser/LED Class (CLC) Market
• General Overview
  • Desktop Color Laser Market Development, 2000-2003
  • Desktop Color Laser Market Seasonality by Speed Segment, Q1 2002 - Q4 2003
  • Major Trends Observed in the Desktop CLC Printer Market
  • Market Analysis: Desktop CLC Market by Segments (Speed, Paper Format, Network Capability, andSingle/Multi-Pass)
• Competitive Analysis: Desktop CLC Market by Vendor (shares and growth rates)
• Future Outlook and Forecast

Serial Dot Matrix (SDM) market

• General Overview
  • SDM Market Development, 2000-2003
  • SDM Market Seasonality by Technology, Q1 2002 - Q4 2003
• Market Analysis: SDM Market by Technology, Speed, and Paper Format
• Competitive Analysis: SDM Market by Vendor (shares and growth rates)
• Future Outlook and Forecast

The High-Speed Market

Future Outlook

Forecast and Assumptions

Forecast Tables

Vendor Profiles

• Hewlett-Packard
• CANON
• EPSON
• LEXMARK
• OKI

Major Channel Partner Profiles

• ABC DATA
• ACTION
• TECH DATA
• Techmex

Essential Guidance

Learn More

Related Research

Definitions

• Shipments
• Value Data
• Installed Base
• Printer Technologies
• Printer Segmentation
• Speed and Technologies
• Desktop and High-Speed Printers
• Customer Segments
• Distribution Channels and Channel Partners
• Resellers (Distributor, Dealer, VAR, SI, etc)
  • Distributors
  • Dealers
  • Value Adding Reseller (VAR)
  • Systems Integrator (SI)
  • Retail
  • Direct Sales
  • Other

Methodology

• Research Sources
• Notes on Forecasting
• User Surveys
• Technology Assessment
• Country Demographics
• Economic Data

LIST OF TABLES

• 1 Key Economic Indicators in Poland, 2002-2005
• 2 Total Printer Shipments by Distribution Channel in Poland, 2003
• 3 Shipments and Value of Shipments (US$M) of All Printers, by Technology, in Poland, 2003
• 4 Growth in Printer Shipments and Value of Shipments, by Technology, in Poland, 2003
• 5 Vendor Market Share of Total Printer Shipments and Value of Shipments (US$M), in Poland, 2003
• 6 Vendor Growth in Printer Shipments and Value of Shipments, in Poland, 2003
• 7 Shipments and Value of Shipments (US$M) of Total Inkjet Printers, by Price Band, in Poland,2003
• 8 Growth in Shipments and Value of Shipments of Total Inkjet Printers, by Price Band, in Poland,2003
• 9 Vendor Market Share of Shipments and Value of Shipments (US$M) of Inkjet Printers in Poland,2003
• 10 Vendor Growth in Shipments and Value of Shipments of Inkjet Printers in Poland, 2003
• 11 Top 10 Best-Selling Inkjet Printers in Poland, 2003
• 12 Vendor Market Share and Growth in Shipments and Value of Shipments (US$M) of <$100 InkjetPrinters in Poland, 2003
• 13 Vendor Market Share and Growth in Shipments and Value of Shipments (US$M) of $100- $199Inkjet Printers in Poland, 2003
• 14 Vendor Market Share and Growth in Shipments and Value of Shipments (US$M) of $200- $299Inkjet Printers in Poland, 2003
• 15 Vendor Market Share and Growth in Shipments and Value of Shipments (US$M) of $300- $399Inkjet Printers in Poland, 2003
• 16 Vendor Market Share and Growth of Shipments and Value of Shipments (US$M) of $400+ InkjetPrinters in Poland, 2003
• 17 Shipments and Value of Shipments (US$M) of Total Desktop Monochrome Laser Printers, by SpeedSegment, in Poland, 2003
• 18 Growth in Shipments and Value of Shipments of Total Desktop Monochrome Laser Printers, bySpeed Segment, in Poland, 2003
• 19 Vendor Market Share of Shipments and Value of Shipments (US$M) of Total Desktop MonochromeLaser Printers in Poland, 2003
• 20 Vendor Market Growth of Shipments and Value of Shipments of Total Desktop Monochrome LaserPrinters in Poland, 2003
• 21 Top 10 Best-Selling Desktop Monochrome Laser Printers in Poland, 2003
• 22 Vendor Market Share and Growth in Shipments and Value of Shipments (US$M) of <14ppmMonochrome Laser Printers in Poland, 2003
• 23 Vendor Market Share and Growth in Shipments and Value of Shipments (US$M) of 14- 20ppmMonochrome Laser Printers in Poland, 2003
• 24 Vendor Market Share and Growth in Shipments and Value of Shipments (US$M) of 21- 30ppmMonochrome Laser Printers in Poland, 2003
• 25 Vendor Market Share and Growth in Shipments and Value of Shipments (US$M) of 31- 44ppmMonochrome Laser Printers in Poland, 2003
• 26 Vendor Market Share and Growth in Shipments and Value of Shipments (US$M) of 44- 69ppmMonochrome Laser Printers in Poland, 2003
• 27 Shipments and Value of Shipments (US$M) of Total Desktop Color Laser Class Printers, by SpeedSegment, in Poland, 2003
• 28 Growth in Shipments and Value of Shipments of Total Desktop Color Laser Class Printers, bySpeed Segment, in Poland, 2003
• 29 Vendor Market Share of Shipments and Value of Shipments (US$M) of Total Desktop Color LaserClass Printers in Poland, 2003
• 30 Vendor Growth in Shipments and Value of Shipments of Total Desktop Color Laser Class Printersin Poland, 2003
• 31 Top 10 Best-Selling Desktop Color Laser Printers in Poland, 2003
• 32 Vendor Market Share and Growth in Shipments and Value of Shipments (US$M) of <6ppm DesktopColor Laser Class Printers in Poland, 2003
• 33 Vendor Market Share and Growth of Shipments and Value of Shipments (US$M) of 6-9ppm DesktopColor Laser Class Printers in Poland, 2003
• 34 Vendor Market Share and Growth in Shipments and Value of Shipments (US$M) of 10- 23ppmDesktop Color Laser Class Printers in Poland, 2003
• 35 Vendor Market Share and Growth in Shipments and Value of Shipments (US$M) of 24+ppm DesktopColor Laser Class Printers in Poland, 2003
• 36 Shipments of Desktop Monochrome Laser and Color Laser Class Printers, by Price Band and SpeedSegment, in Poland, 2002
• 37 Shipments of Desktop Monochrome Laser and Color Laser Class Printers, by Price Band and SpeedSegment, in Poland, 2003
• 38 Shipments and Value of Shipments (US$M) of SDM Printers, by Technology, in Poland, 2003
• 39 Vendor Market Share of Shipments and Value of Shipments (US$M) of Total SDM Printers inPoland, 2003
• 40 Vendor Growth in Shipments and Value of Shipments of Total SDM Printers in Poland, 2003
• 41 Top 10 Best-Selling SDM Printers in Poland, 2003
• 42 Vendor Market Share and Growth of Shipments and Value of Shipments (US$M) of Total 9pin SDMPrinters in Poland, 2003
• 43 Vendor Market Share and Growth of Shipments and Value of Shipments (US$M) of 9pin,<350cps, SDM Printers, in Poland, 2003
• 44 Vendor Market Share and Growth of Shipments and Value of Shipments (US$M) of 9pin, 350+cps,SDM Printers, in Poland, 2003
• 45 Vendor Market Share and Growth of Shipments and Value of Shipments (US$M) of 24pin SDMPrinters, in Poland, 2003
• 46 Vendor Market Share and Growth of Shipments and Value of Shipments (US$M) of 24pin,<350cps, SDM Printers, in Poland, 2003
• 47 Vendor Market Share and Growth of Shipments and Value of Shipments (US$M) of 24pin, 350+cps,SDM Printers, in Poland, 2003
• 48 Vendor Market Share and Growth of Shipments and Value of Shipments (US$M) of Total High-SpeedImpact Printers, in Poland, 2003
• 49 Vendor Market Share and Growth of Shipments and Value of Shipments (US$M) of Total High-SpeedNon-Impact Printers, in Poland, 2003
• 50 Key Forecast Assumptions for the Printer Market in Poland, 2003-2008
• 51 Forecast and Analysis of Printer Unit Shipments, by Technology, in Poland, 2002-2008
• 52 Forecast and Analysis of the Value of Printer Shipments (US$M), by Technology, in Poland,2002-2008
• 53 Forecast and Analysis of Printer ASPs (US$), by Technology, in Poland, 2002-2008
• 54 Forecast and Analysis of Printer Installed Base, by Technology, in Poland, 2002-2008
• 55 SWOT Analysis - HP
• 56 SWOT Analysis - Canon
• 57 SWOT Analysis - Epson
• 58 SWOT Analysis - Lexmark
• 59 SWOT Analysis - Oki
• 60 Major Channel Partners of Major Printer Vendors, in Poland in 2003

LIST OF FIGURES

• 1 Development of Shipments versus Value of Shipments of Printers, in Poland, 2000-2003
• 2 Development of Printer Installed Base, by Technology, in Poland, 2000-2003
• 3 Seasonality of Printer Shipments, by Technology, in Poland, Q1 2002-Q4 2003
• 4 Breakdown of Total Printer Shipments by End-User Segment in Poland, 2003
• 5 Market Share of Shipments and Value of Shipments of All Printers, by Technology, in Poland,2003
• 6 Growth in Shipments and Value of Shipments, By Technology, in Poland, 2003
• 7 Top Five Vendors Printer Shipment Dynamics in Poland, 2003
• 8 Top Five Vendors Shipment Technology Ratio in Poland, 2003
• 9 Forecast of Growth in Printer Shipments and Value of Shipments, by Technology, in Poland, in2004
• 10 Outlook for Printer Shipments, by Technology, in Poland, 2002-2008
• 11 Outlook for the Value of Shipments (US$M) of Printers, by Technology, in Poland, 2002- 2008
• 12 Outlook for the Development of Printer Installed Base, by Technology, in Poland,2002-       2008
• 13 Development of Shipments versus Value of Shipments of Inkjet Printers, in Poland, 2000- 2003
• 14 Inkjet Printer Market Saturation in Poland versus Western Europe - Number of New InkjetPrinters Sold per 1,000 Persons in 2003
• 15 Seasonality of Inkjet Printer Shipments, by Price Band, in Poland, Q1 2002-Q4 2003
• 16 Market Share of Shipments and Value of Shipments (US$M) of Total Inkjet Printers, by PriceBand, in Poland, 2003
• 17 Growth in Shipments and Value of Shipments (US$M) of Total Inkjet Printers, by Price Band, inPoland, 2003
• 18 Market Share of Shipments of Total Inkjet Printers, by Paper Format, in Poland, 2003 versus2002
• 19 Market Share of Shipments of 4 Color and 5+ Color Inkjet Printers in Poland, 2003 versus 2002
• 20 Market Share of Shipments of Traditional Inkjet Printers and Photo Printers in Poland, 2003versus 2002
• 21 Top Five Vendors Inkjet Printer Shipment Dynamics in Poland, 2003
• 22 Top Five Vendors Inkjet Shipment Ratio, by Price Band, in Poland, 2003
• 23 Forecast of Growth in Printer Shipments and Value of Shipments (US$M) of Inkjet Printers, byPrice Band, in Poland, 2004
• 24 Outlook for Inkjet Printer Shipments, by Price Band, in Poland, 2002-2008
• 25 Outlook for the Value of Shipments (US$M) of Inkjet Printers, by Price Band, in Poland,2002-2008
• 26 Development of Shipments versus Value of Shipments of Desktop Monochrome Laser Printers, inPoland, 2000-2003
• 27 Seasonality of Desktop Monochrome Laser Printer Shipments, by Speed Segment, in Poland, Q12002-Q4 2003
• 28 Market Share of Shipments and Value of Shipment (US$M) of Total Desktop Monochrome LaserPrinters, By Speed Segment, in Poland, 2003
• 29 Growth in Shipments and Value of Shipments of Total Desktop Monochrome Laser Printers, bySpeed Segment, in Poland, 2003
• 30 Market Share of Shipments of Total Desktop Monochrome Laser Printers, by Paper Format, inPoland, 2003 versus 2002
• 31 Market Share of Shipments of Network Desktop Monochrome Laser Printers versus Non- Network inPoland, 2003 versus 2002
• 32 Top Five Vendors Desktop Monochrome Laser Printer Shipments Dynamics, in Poland, 2003
• 33 Top Five Vendors Speed Segment Ratio of Desktop Monochrome Laser Printers in Poland, 2003
• 34 Forecast of Growth in Shipments and Value of Shipments (US$M) of Desktop Monochrome LaserPrinters, by Speed Segment, in Poland, 2004
• 35 Outlook for Desktop Monochrome Laser Printer Shipments, by Speed Segment, in Poland,2002-2008
• 36 Outlook for the Value of Shipments (US$M) of Desktop Monochrome Laser Printers, by SpeedSegment, in Poland, 2002-2008
• 37 Development of Shipments versus Value of Shipments of Desktop Color Laser Printers, inPoland, 2000-2003
• 38 Seasonality of Desktop Color Laser Class Printer Shipments, by Speed Segment, in Poland, Q12002-Q4 2003
• 39 Market Share of Shipments and Value of Shipments (US$M) of Total Desktop Color Laser ClassPrinters, By Speed Segment, in Poland, 2003
• 40 Growth in Shipments and Value of Shipments of Total Desktop Color Laser Class Printers, bySpeed Segment, in Poland, 2003
• 41 Market Share of Shipments of Total Desktop Color Laser Class Printers, by Paper Format, inPoland, 2003 versus 2002
• 42 Market Share of Shipments of Network Desktop Laser Class Printers versus Non-Network inPoland, 2003 versus 2002
• 43 Market Share of Shipments of Total Desktop Color Laser Class Printers, Single Pass versusMulti-Pass, in Poland, 2003 Versus 2002
• 44 Top Five Vendors Desktop Color Laser Class Printer Shipment Dynamics, in Poland, 2003
• 45 Top Five Vendors Shipment Ratio of Desktop Color Laser Class Printers, by Speed Segment, inPoland, 2003
• 46 Forecast of Growth in Shipments and Value of Shipments (US$M) of Desktop Color Laser ClassPrinters, by Speed Segment, in Poland, 2004
• 47 Outlook for Desktop Color Laser Class Printer Shipments, by Speed Segment, in Poland,2002-2008
• 48 Outlook for the Value of Shipments (US$M) of Desktop Color Laser Class Printers, by SpeedSegment, in Poland, 2002-2008
• 49 Development of Shipments versus Value of Shipments of SDM Printers, in Poland, 2000- 2003
• 50 Seasonality of SDM Shipments, by Technology in Poland, Q1 2002-Q4 2003
• 51 Market Share of Shipments and Value of Shipments (US$M) of SDM Printers, by Technology, inPoland in 2003
• 52 Growth in Shipments and Value of Shipments (US$M) of Total SDM Printers, by Technology, inPoland, 2003
• 53 Market Share of Shipments of Total SDM Printers, by Paper Format, in Poland, 2003
• 54 Top Five Vendors SDM Printer Shipment Dynamics in Poland, 2003
• 55 Top Five Vendors SDM Shipment Ratio, by Technology, in Poland, 2003
• 56 Forecast of Growth in Shipments and Value of Shipments (US$M) of SDM Printers, by Technology,in Poland, 2004
• 57 Outlook for SDM Printer Shipments, by Technology, in Poland, 2002-2008
• 58 Outlook for the Value of Shipments (US$M) of SDM Printers, by Technology, in Poland,2002-2008
• 59 Market Share of Shipments of High-Speed Printers, by Technology, in Poland, 2002 versus 2003
• 60 Outlook for High-Speed Printer Shipments, by Technology, in Poland, 2002-2008