Saudi Arabia Printers 2004-2008 Forecast and 2003 Vendor Shares

SUMMARY

The printer market in Saudi Arabia recovered in 2003, expanding 39.4% in volume and 26.2% invalue year on year. Total shipments reached 413,453 units with a value of $106.31 million. Despitethe unstable political situation and the security issues created by the terrorist bombing, IDCbelieves that the country has high consumer consumption potential mainly due to its large population. The continuing deterioration of prices also drove the Saudi printer market last year.

HP was the top vendor in the Saudi printer market based on shipments of 321,746 units for revenueof $77.59 million. The vendor captured a share of 77.8% in volume and 73.0% in value for 2003.

Canon managed to improve its position in the market and took second place ahead of Epson. In2003, Canon sold 31,543 units valued at $2.58 million on the Saudi market. The vendor suffers fromlow revenue due to its focus on low-end, low-priced products, but is planning to concentrate onmidrange and high-end products in 2004.

Epson had a bad year, suffering a decline in shipments and value of 28.4% and 25.0% year on year,respectively. Despite its success in the SDM market, Epson fared poorly in both the inkjet and lasersegments. In 2004, however, the supplier should improve its position in the market thanks to thesigning of a new channel partner.

Lexmarks printer sales expanded along with the market and the vendor was in fourth spot in 2003.Year on year, Lexmark increased its sales to 16,667 units valued at $4.64 million. Samsung movedahead of Xerox to take fifth place, having achieved good results in its first year on the Saudimarket.

The inkjet market in the Kingdom remains the largest segment in terms of unit sales, and recorded35.2% growth in volume and 43.2% growth in value year on year in 2003. Inkjet printer sales totaled264,784 units valued at $26.74 million, and constituted 64% of total printer shipments in SaudiArabia, though only 25.2% of their value.

The desktop monochrome laser market expanded an impressive 66.1% in volume and 41.5% in value in2003 compared to the previous year. Total desktop mono laser shipments in Saudi Arabia stood at123,647 units valued at $58.03 million. Desktop monochrome laser ASPs continued to fall (at 14.8%year on year), making this technology widely available for price-conscious small businesses andsmall offices.

In 2003 the CLC printer market has seen high growth rates in various speed segments. Overall,unit shipments grew by 86.5% and value by 64.7% year on year to reach 4,512 units valued at $10.28million.

TABLE OF CONTENTS

In This Study

Methodology

Executive Summary

Situation Overview

Introduction

• Economic and Political Environment
• IT Environment
  • Drivers
  • Inhibitors

Total Market in Kingdom of Saudi Arabia

• General Overview
  • Development of Printer Market and Installed Base, 2000-2003
  • Printer Market Seasonality by Technology, Q1 2002-Q4 2003
  • Printer Market Split by Distribution Channel and End-User Segment, 2003
• Market Analysis: Total Market by Technology (shares and growth rates)
• Competitive Analysis: Printer Market by Vendor (shares and growth rates)
• Future Outlook and Forecast

The Inkjet Market

• General Overview
  • Inkjet Market Development, 2000-2003
  • Inkjet Market Seasonality by Price Segment, Q1 2002-Q4 2003
  • Major Trends Observed in the Inkjet Printer Market
• Market Analysis: Inkjet Market by Segments (Price, Paper Format, Number of Colors, and PhotoInkjets)
• Competitive Analysis: Inkjet Market by Vendor (shares and growth rates)
• Future Outlook and Forecast

The Desktop Laser/LED Market

• Desktop Monochrome Laser/LED Market
• General Overview
  • Desktop Monochrome Laser Market Development, 2000-2003
  • Desktop Monochrome Laser Market Seasonality by Speed Segment, Q1 2002-Q4 2003
  • Major Trends Observed in the Desktop Monochrome Laser/LED Market
  • Market Analysis: Desktop Monochrome Laser Market by Segments (Speed, Format, and NetworkAttachment Rate)
  • Competitive Analysis: Desktop Monochrome Laser Market by Vendor (shares and growth rates)
  • Future Outlook and Forecast
• Desktop Color Laser/LED Class (CLC) Market
• General Overview
  • Desktop Color Laser Market Development, 2000-2003
  • Desktop Color Laser Market Seasonality by Speed Segment, Q1 2002 - Q4 2003
  • Major Trends Observed in the Desktop CLC Printer Market
  • Market Analysis: Desktop CLC Market by Segments (Speed, Paper Format, Network Capability, andSingle/Multi-Pass)
• Competitive Analysis: Desktop CLC Market by Vendor (shares and growth rates)
• Future Outlook and Forecast

Serial Dot Matrix (SDM) Market

• General Overview
  • SDM Market Development, 2000-2003
  • Market Analysis: SDM Market by Technology, Speed, and Paper Format
  • Competitive Analysis: SDM Market by Vendor (shares and growth rates)
  • Future Outlook and Forecast

The High-Speed Market

Future Outlook

Forecast and Assumptions

Forecast Tables

Vendor Profiles

• Hewlett-Packard
  • Local Business
• Canon
  • Local Business
• Canon
• Epson
  • Local Business
• Lexmark
  • Local Business
• Xerox
  • Local Business

Major Channel Partner Profiles

• Aptec
• Atallah Systems
• El Ajou Group
• Global Distribution Company
• Hoshan Company Limited (Hoshan Office Automation)
• Jarir Bookstore
• Riyadh House Establishment (RHE)
• The Jeraisy Group
• National Advanced Systems Limited (NASCO)
• Saudi Xerox Agencies (SXL)

Essential Guidance

Learn More

Related Research

• Definitions
• Shipments
• Value Data
• Installed Base
• Printer Technologies
• Printer Segmentation
• Speed and Technologies
• Desktop and High-Speed Printers
• Customer Segments
• Distribution Channels and Channel Partners
• Resellers (Distributor, Dealer, VAR, SI, etc)
  • Distributors
  • Dealers
  • Value Adding Reseller (VAR)
  • Systems Integrator (SI)
  • Retail
  • Direct Sales
  • Other

Methodology

• Research Sources
• Notes on Forecasting
• User Surveys
• Technology Assessment
• Saudi Arabia Demographics
• Economic Data

LIST OF TABLES

• 1 Key Economic Indicators in Saudi Arabia, 2000-2003
• 2 Total Printer Shipments by Distribution Channel in Saudi Arabia, 2003
• 3 Shipments and Value of Shipments (US$M) of All Printers, by Technology, in Saudi Arabia,2003
• 4 Growth in Printer Shipments and Value of Shipments, by Technology, in Saudi Arabia, 2003
• 5 Vendor Market Share of Total Printer Shipments and Value of Shipments (US$M), in Saudi Arabia,2003
• 6 Vendor Growth in Printer Shipments and Value of Shipments, in Saudi Arabia, 2003
• 7 Shipments and Value of Shipments (US$M) of Total Inkjet Printers, by Price Band, in SaudiArabia, 2003
• 8 Growth in Shipments and Value of Shipments of Total Inkjet Printers, by Price Band, in SaudiArabia, 2003
• 9 Vendor Market Share of Shipments and Value of Shipments (US$M) of Inkjet Printers in SaudiArabia, 2003
• 10 Vendor Growth in Shipments and Value of Shipments of Inkjet Printers in Saudi Arabia, 2003
• 11 Top 10 Best-Selling Inkjet Printers in Saudi Arabia, 2003
• 12 Vendor Market Share and Growth in Shipments and Value of Shipments (US$M) of <$100 InkjetPrinters in Saudi Arabia, 2003
• 13 Vendor Market Share and Growth in Shipments and Value of Shipments (US$M) of $100-
• $199 Inkjet Printers in Saudi Arabia, 2003 31
• 14 Vendor Market Share and Growth in Shipments and Value of Shipments (US$M) of $200- $299Inkjet Printers in Saudi Arabia, 2003
• 15 Vendor Market Share and Growth in Shipments and Value of Shipments (US$M) of $300- $399Inkjet Printers in Saudi Arabia, 2003
• 16 Vendor Market Share and Growth of Shipments and Value of Shipments (US$M) of $400+ InkjetPrinters in Saudi Arabia, 2003
• 17 Shipments and Value of Shipments (US$M) of Total Desktop Monochrome Laser Printers, by SpeedSegment, in Saudi Arabia, 2003
• 18 Growth in Shipments and Value of Shipments of Total Desktop Monochrome Laser Printers, bySpeed Segment, in Saudi Arabia, 2003
• 19 Vendor Market Share of Shipments and Value of Shipments (US$M) of Total Desktop MonochromeLaser Printers in Saudi Arabia, 2003
• 20 Vendor Market Growth of Shipments and Value of Shipments of Total Desktop Monochrome LaserPrinters in Saudi Arabia, 2003
• 21 Top 10 Best-Selling Desktop Monochrome Laser Printers in Saudi Arabia, 2003
• 22 Vendor Market Share and Growth in Shipments and Value of Shipments (US$M) of <14ppmMonochrome Laser Printers in Saudi Arabia, 2003
• 23 Vendor Market Share and Growth in Shipments and Value of Shipments (US$M) of 14- 20ppmMonochrome Laser Printers in Saudi Arabia, 2003
• 24 Vendor Market Share and Growth in Shipments and Value of Shipments (US$M) of 21- 30ppmMonochrome Laser Printers in Saudi Arabia, 2003
• 25 Vendor Market Share and Growth in Shipments and Value of Shipments (US$M) of 31- 44ppmMonochrome Laser Printers in Saudi Arabia, 2003
• 26 Vendor Market Share and Growth in Shipments and Value of Shipments (US$M) of 44- 69ppmMonochrome Laser Printers in Saudi Arabia, 2003
• 27 Shipments and Value of Shipments (US$M) of Total Desktop Color Laser Class Printers, by SpeedSegment, in Saudi Arabia, 2003
• 28 Growth in Shipments and Value of Shipments of Total Desktop Color Laser Class Printers bySpeed Segment, in Saudi Arabia, 2003
• 29 Vendor Market Share of Shipments and Value of Shipments (US$M) of Total Desktop Color LaserClass Printers in Saudi Arabia, 2003
• 30 Vendor Growth in Shipments and Value of Shipments of Total Desktop Color Laser Class Printersin Saudi Arabia, 2003
• 31 Top 10 Best-Selling Desktop Color Laser Printers in Saudi Arabia, 2003
• 32 Vendor Market Share and Growth in Shipments and Value of Shipments (US$M) of <6ppm DesktopColor Laser Class Printers in Saudi Arabia, 2003
• 33 Vendor Market Share and Growth of Shipments and Value of Shipments (US$M) of 6-9ppm DesktopColor Laser Class Printers in Saudi Arabia, 2003
• 34 Vendor Market Share and Growth in Shipments and Value of Shipments (US$M) of 10- 23ppmDesktop Color Laser Class Printers in Saudi Arabia, 2003
• 35 Vendor Market Share and Growth in Shipments and Value of Shipments (US$M) of 24+ppm DesktopColor Laser Class Printers in Saudi Arabia, 2003
• 36 Shipments of Desktop Monochrome Laser and Color Laser Class Printers, by Price Band and SpeedSegment, in Saudi Arabia, 2002
• 37 Shipments of Desktop Monochrome Laser and Color Laser Class Printers, by Price Band and SpeedSegment, in Saudi Arabia, 2003
• 38 Shipments and Value of Shipments (US$M) of SDM Printers, by Technology, in Saudi Arabia, 2003
• 39 Vendor Market Share of Shipments and Value of Shipments (US$M) of Total SDM Printers in SaudiArabia, 2003
• 40 Vendor Growth in Shipments and Value of Shipments of Total SDM Printers in Saudi Arabia, 2003
• 41 Top 10 Best-Selling SDM Printers in Saudi Arabia, 2003
• 42 Vendor Market Share and Growth of Shipments and Value of Shipments (US$M) of Total 9pin SDMPrinters in Saudi Arabia, 2003
• 43 Vendor Market Share and Growth of Shipments and Value of Shipments (US$M) of 9pin,<350cps, SDM Printers, in Saudi Arabia, 2003
• 44 Vendor Market Share and Growth of Shipments and Value of Shipments (US$M) of 9pin, 350+cps,SDM Printers, in Saudi Arabia, 2003
• 45 Vendor Market Share and Growth of Shipments and Value of Shipments (US$M) of 24pin SDMPrinters, in Saudi Arabia, 2003
• 46 Vendor Market Share and Growth of Shipments and Value of Shipments (US$M) of 24pin,<350cps, SDM Printers, in Saudi Arabia, 2003
• 47 Vendor Market Share and Growth of Shipments and Value of Shipments (US$M) of 24pin, 350+cps,SDM Printers, in Saudi Arabia, 2003
• 48 Vendor Market Share and Growth of Shipments and Value of Shipments (US$M) of Total High-SpeedImpact Printers, in Saudi Arabia, 2003
• 49 Key Forecast Assumptions for the Printer Market in Saudi Arabia, 2002-2007
• 50 Forecast and Analysis of Printer Unit Shipments, by Technology, in Saudi Arabia, 2002- 2008
• 51 Forecast and Analysis of the Value of Shipments (US$M) of Printers, by Technology, in SaudiArabia, 2002-2008
• 52 Forecast and Analysis of Printer ASPs (US$), by Technology, in Saudi Arabia, 2002-2008
• 53 Forecast and Analysis of Printer Installed Base, by Technology, in Saudi Arabia, 2002-2008
• 54 SWOT Analysis HP
• 55 SWOT Analysis Canon
• 56 SWOT Analysis Epson
• 57 SWOT Analysis Lexmark
• 58 SWOT Analysis Xerox
• 59 Major Channel Partners of Major Printer Vendors, in Saudi Arabia in 2002

LIST OF FIGURES

• 1 Development of Shipments versus Value of Shipments of Printers, in Saudi Arabia, 2000- 2003
• 2 Development of Printer Installed Base, by Technology, in Saudi Arabia, 2000-2003
• 3 Seasonality of Printer Shipments, by Technology, in Saudi Arabia, Q1 2002-Q4 2003
• 4 Breakdown of Total Printer Shipments by End-User Segment in Saudi Arabia, 2003
• 5 Market Share of Shipments and Value of Shipments of All Printers, by Technology, in SaudiArabia, 2003
• 6 Growth in Shipments and Value of Shipments, By Technology, in Saudi Arabia, 2003
• 7 Top Five Vendors Printer Shipment Dynamics in Saudi Arabia, 2003
• 8 Top Five Vendors Shipment Technology Ratio in Saudi Arabia, 2003
• 9 Forecast of Growth in Printer Shipments and Value of Shipments (US$M), by Technology, in SaudiArabia, in 2004
• 10 Outlook for Printer Shipments, by Technology, in Saudi Arabia, 2002-2008
• 11 Outlook for the Value of Shipments (US$M) of Printers, by Technology, in Saudi Arabia,2002-2008
• 12 Outlook for the Development of the Printer Installed Base, by Technology, in Saudi Arabia,2002-2008
• 13 Development of Shipments versus Value of Shipments of Inkjet Printers, in Saudi Arabia,2000-2003
• 14 Inkjet Printer Market Saturation in Saudi Arabia versus Western Europe - Number of New InkjetPrinters Sold per 1,000 Persons, 2003
• 15 Seasonality of Inkjet Printer Shipments, by Price Band, in Saudi Arabia, Q1 2002-Q4 2003
• 16 Market Share of Shipments and Value of Shipments (US$M) of Total Inkjet Printers, by PriceBand, in Saudi Arabia, 2003
• 17 Growth in Shipments and Value of Shipments (US$M) of Total Inkjet Printers, by Price Band, inSaudi Arabia, 2003
• 18 Market Share of Shipments of Total Inkjet Printers, by Paper Format, in Saudi Arabia, 2003versus 2002
• 19 Market Share of Shipments of 4 Color and 6+ Color Inkjet Printers in Saudi Arabia, 2003versus 2002
• 20 Market Share of Shipments of Traditional Inkjet Printers and Photo Printers in Saudi Arabia,2003 versus 2002
• 21 Top Five Vendors Inkjet Printer Shipment Dynamics in Saudi Arabia, 2003
• 22 Top Five Vendors Inkjet Shipment Ratio, by Price Band, in Saudi Arabia, 2003
• 23 Forecast of Growth in Printer Shipments and Value of Shipments (US$M) of Inkjet Printers, byPrice Band, in Saudi Arabia, in 2004
• 24 Outlook for Inkjet Printer Shipments, by Price Band, in Saudi Arabia, 2002-2008
• 25 Outlook for the Value of Shipments (US$M) of Inkjet Printers, by Price Band, in Saudi Arabia,2002-2008
• 26 Development of Shipments versus Value of Shipments of Desktop Monochrome Laser Printers, inSaudi Arabia, 2000-2003
• 27 Seasonality of Desktop Monochrome Laser Printer Shipments, by Speed Segment, in Saudi Arabia,Q1 2002-Q4 2003
• 28 Market Share of Shipments and Value of Shipment (US$M) of Total Desktop Monochrome LaserPrinters, By Speed Segment, in Saudi Arabia, 2003
• 29 Growth in Shipments and Value of Shipments of Total Desktop Monochrome Laser Printers, bySpeed Segment, in Saudi Arabia, 2003
• 30 Market Share of Shipments of Total Desktop Monochrome Laser Printers, by Paper Format, inSaudi Arabia, 2003 versus 2002
• 31 Market Share of Shipments of Network Desktop Monochrome Laser Printers versus Non- Network inSaudi Arabia, 2003 Versus 2002
• 32 Top Five Vendors Desktop Monochrome Laser Printer Shipment Dynamics, in Saudi Arabia, 2003
• 33 Top Five Vendors Speed Segment Ratio of Desktop Monochrome Laser Printers in Saudi Arabia,2003
• 34 Forecast of Growth in Printer Shipments and Value of Shipments (US$M) of Desktop MonochromeLaser Printers, by Speed Segment, in Saudi Arabia, in 2004
• 35 Outlook for Desktop Monochrome Laser Printer Shipments, by Speed Segment, in Saudi Arabia,2002-2008
• 36 Outlook for the Value of Shipments (US$M) of Desktop Monochrome Laser Printers, by SpeedSegment, in Saudi Arabia, 2002-2008
• 37 Development of Shipments versus Value of Shipments of Desktop Color Laser Printers, in SaudiArabia, 2000-2003
• 38 Seasonality of Desktop Color Laser Class Printer Shipments, by Speed Segment, in SaudiArabia, Q1 2002-Q4 2003
• 39 Market Share of Shipments and Value of Shipment (US$M) of Total Desktop Color Laser ClassPrinters, By Speed Segment, in Saudi Arabia, 2003
• 40 Growth in Shipments and Value of Shipments of Total Desktop Color Laser Class Printers, bySpeed Segment, in Saudi Arabia, 2003
• 41 Market Share of Shipments of Total Desktop Color Laser Class Printers, by Paper Format, inSaudi Arabia, 2003 versus 2002
• 42 Market Share of Shipments of Network Desktop Color Laser Class Printers versus Non- Networkin Saudi Arabia, 2003 versus 2002
• 43 Market Share of Shipments of Total Desktop Color Laser Class Printers, Single Pass versusMulti-Pass, in Saudi Arabia, 2003 versus 2002
• 44 Top Five Vendors Desktop Color Laser Class Printer Shipment Dynamics, in Saudi Arabia, 2003
• 45 Top Five Vendors Shipment Ratio of Desktop Color Laser Class Printers, by Speed Segment, inSaudi Arabia, 2003
• 46 Forecast of Growth in Shipments and Value of Shipments (US$M) of Desktop Color Laser ClassPrinters, by Speed Segment, in Saudi Arabia, in 2004
• 47 Outlook for Desktop Color Laser Class Printer Shipments, by Speed Segment, in Saudi Arabia,2002-2008
• 48 Outlook for the Value of Shipments (US$M) of Desktop Color Laser Class Printers, by SpeedSegment, in Saudi Arabia, 2002-2008
• 49 Development of Shipments versus Value of Shipments of SDM Printers, in Saudi Arabia,2000-2003
• 50 Seasonality of SDM Shipments, by Technology in Saudi Arabia, Q1 2002-Q4 2003
• 51 Market Share of Shipments and Value of Shipments (US$M) of SDM Printers, by Technology, inSaudi Arabia, 2003
• 52 Growth in Shipments and value of Shipment (US$M) of Total SDM Printers, by Technology, inSaudi Arabia, 2003
• 53 Market Share of Shipments of Total SDM Printers, by Paper Format, in Saudi Arabia, 2003
• 54 Top Five Vendors SDM Printer Shipment Dynamics in Saudi Arabia, 2003
• 55 Top Five Vendors SDM Shipment Ratio, by Technology, in Saudi Arabia, 2003
• 56 Forecast of Growth in Printer Shipments and Value of Shipments (US$M) of SDM Printers, byTechnology, in Saudi Arabia, in 2004
• 57 Outlook for SDM Printer Shipments, by Technology, in Saudi Arabia, 2002-2008
• 58 Outlook for the Value of Shipments (US$M) of SDM Printers, by Technology, in Saudi Arabia,2002-2008
• 59 Market Share of Shipments of High-Speed Printers, by Technology, in Saudi Arabia, 2002 versus2003
• 60 Outlook for High-Speed Printer Shipments, by Technology, in Saudi Arabia, 2002-2008