Asia/Pacific (Excluding Japan) Consumer Broadband Usage, 2004

SUMMARY

This IDC study presents the results from IDC's 2004 survey of urban Internet users throughout Asia/Pacific, which found that Internet users are increasingly moving toward having a faster, always-on broadband connection in their residence.

"The percentage of urban Internet users with a residential broadband connection is quite high," said Tim Crowley, research manager, Asia/Pacific Broadband Markets and Technologies. "On average, approximately 46% of Internet users surveyed reported using a broadband connection at home."

TABLE OF CONTENTS

• Table of Contents
• IDC Opinion
• In This Study
  • Methodology
  • Table: Exchange Rates by Country, 2004 (US$1 = )
  • Executive Summary
• Situation Overview
  • Overview
  • Broadband Usage by Country
  • Figure: Broadband Usage by Country
  • Table: Broadband Usage by Country (% of Respondents)
  • General Demographics
    • Age
    • Table: Broadband Usage by Country and Age (% of Respondents)
    • Figure: Broadband Usage by Country and Age
    • Gender
    • Table: Broadband Usage by Country and Gender (% of Respondents)
    • Figure: Broadband Usage by Country and Gender
    • Education
    • Table: Broadband Usage by Country and Education Level (% of Respondents)
    • Figure: Broadband Usage by Country and Education Level
    • Occupation
    • Table: Broadband Usage by Country and Occupation (% of Respondents)
    • Figure: Broadband Usage by Country and Occupation
  • Reasons for Not Subscribing to Broadband
  • Table: Reasons for Not Subscribing to Broadband by Country (% of Respondents)
  • Figure: Reasons for Not Subscribing to Broadband by Country
  • Price Sensitivity of Narrowband Versus Broadband
  • Table: Narrowband Price Sensitivity by Country ($US)
  • Figure: Narrowband Price Sensitivity by Country
  • Table: Broadband Price Sensitivity by Country (US$)
  • Figure: Broadband Price Sensitivity by Country
  • Table: Optimal Narrowband and Broadband Price Points by Country (US$)
  • Consumer Broadband Services
    • Online Gaming
    • Table: Online Gaming by Broadband Usage (% of Respondents)
    • Other Value-Added Services
    • Table: Value-Added Service Usage of Broadband Subscribers Versus Urban Internet Users (% of Respondents)
    • Figure: Value-Added Service Usage of Broadband Subscribers Versus Urban Internet Users
    • Table: Value-Added Service Usage by Broadband Usage (% of Respondents)
    • Future Service Offerings
    • Table: Attractiveness of Potential Service Offerings (% of Respondents)
    • Figure: Attractiveness of Potential Service Offerings
    • Table: Fixed-Line Voice Telephony over Broadband Price Sensitivity by Country (US$)
    • Figure: Fixed-Line Voice Telephony over Broadband Price Sensitivity by Country
    • Table: Online Pay TV over Broadband Price Sensitivity by Country (US$)
    • Figure: Online Pay TV over Broadband Price Sensitivity by Country
    • Table: Bundle of Voice, Pay-TV, and Broadband Price Sensitivity by Country (US$)
    • Figure: Bundle of Voice, Pay TV, and Broadband Price Sensitivity by Country
    • Table: Optimal Bundled Service and Individual Offering Price Points by Country (US$)
• Future Outlook
• Essential Guidance
• Learn More
  • Related Research
  • Definitions
  • Methodology
    • Introduction
      • Online Gaming Section
      • Web and eCommerce Section
      • High-Speed Internet Section
    • Geography
    • Survey Instrument
    • Interviewing/Administering the Instrument
    • Universe Population
    • Sample Frame (Urban Household Selection)
    • Table: Sample Achievement by Country (Number of Respondents)
    • Respondent Criteria
    • Definitions
      • General
      • High-Speed Internet Section
      • Web and eCommerce Section
      • Online Gaming Section
      • Education
      • Occupation
  • Synopsis