Japan PC Consumer Analysis, 2004: Survey of Non-PC Households

SUMMARY

This IDC study looked at Internet-enabled mobile phone users who do not own PCs and summarizes the results of a survey conducted on PC usage and purchase sentiment. The survey, Survey on IT Device Usage, was conducted from September to October 2004. Three hundred and ninety people responded to the primary survey and 241 people responded to the secondary survey. Based on the responses, we conducted analysis on the "influence of mobile phone usage on PC purchase sentiment", "factors influencing PC purchase timeframe and purchase budget", "PC vendor image", and so on.

IDC Japan's Personal Computing & Digital Imaging research analyst, Kaori Yamaguchi opines, "Increasing the visibility of the PC vendors is an effective way to promote PC purchase. When non-PC owners have faith in the vendor's reliability, this has a positive effect on purchase budgets."

TABLE OF CONTENTS

• Table of Contents
• IDC Opinion
• In This Study
  • Methodology
  • Executive Summary
    • Primary Survey Results (Mobile Phone Survey)
      • Mobile Phone Usage
      • PC Usage
      • Factors Influencing PC Purchase Sentiment
    • Secondary Survey Results (By Post)
      • PC Purchase Plan
      • What Respondents Would Like to do With PCs
      • Vendor Image
      • Factors Influencing PC Purchase
        • Supporting Or Disapproving the PC Purchase
        • The Moments When Respondents Felt They Needed the PC
        • Factors Influencing PC Purchase Timeframe
        • Factors Influencing Purchase Budget
• Situation Overview
  • Primary Survey Results (Web Survey via Mobile Phone)
    • Primary Survey Respondents' Attributes
    • Figure: Gender
    • Figure: Age
    • Table: Occupation
    • Mobile Phone Usage
    • Figure: Usage of Mobile Phone Email and Voice Communication Function
    • Figure: Number of Emails Sent/Received by Mobile Phone Per Day
    • Figure: Mobile Phone Charges Per Month
    • Figure: Mobile Phone Charges per Month: Usage of Email and Voice Communication Functions
    • Table: Mobile Phone Usage Charges Per Month: Number of Emails Sent/Received by Mobile Phone
    • PC Usage
    • Figure: PC Experience
    • Figure: Place of Use
    • Figure: Place of Use: PC Experience
    • Figure: PC Usage in Surrounding Environment
    • PC Purchase Sentiment
    • Figure: PC Purchase Sentiment
    • Figure: PC Experience: PC Purchase Sentiment
    • Figure: Place of Use: PC purchase Sentiment
    • Figure: Extent of PC Ownership in the Surrounding Environment: PC Purchase Sentiment
    • Figure: Mobile Phone Charges: PC Purchase Sentiment
    • Figure: Use of Email and Voice Communication Functions: PC Purchase Sentiment
    • Figure: PC Purchase Sentiment: Age
  • Secondary Survey (Postal Survey)
    • Secondary Survey Respondents' Attributes
    • Figure: Gender (Secondary Survey)
    • Figure: Age (Secondary Survey)
    • Table: Occupation (Secondary Survey)
    • Figure: Living Arrangement
    • Figure: Position in the Family
    • Table: Devices Owned by Respondents' Households
    • Table: Devices that Households Plan to Purchase
    • Figure: User-Friendly Device (Character Input)
    • PC Purchase Plan
    • Figure: PC Purchase Timeframe
    • Figure: PC Purchase Decision Maker
    • Figure: Position in the Household: PC Purchase Decision Maker
    • Figure: Respondents' Stance Toward PC Purchase
    • Figure: PC Purchase Budget
    • Things Respondents Would Like To Do With PCs
    • Figure: Whether There Is Anything Respondents Wanted To Do With A PC
    • Table: What Respondents Would Like To Do With PCs
    • Figure: Email via Mobile Phone: Respondents' Interest in Sending/Receiving Email via PCs
    • PC Vendor's Image
    • Figure: Existence of Specific PC Vendor-of-Interest
    • Table: PC Vendors that Respondents Were Interested In
    • Figure: Reasons For Interest in Specific Vendor
    • Table: Reasons For Interest In Specific Vendors: By Vendor
    • Figure: Factors that Triggered Interest in Specific Vendors
    • Table: Factors Triggering Interests in Specific Vendors: By Vendor
    • Factors Influencing PC Purchase
      • Respondents' Stance Toward PC Purchase
      • Table: Reasons for Supporting PC Purchase
      • Table: Impressions: Reasons For Supporting PC Purchases
      • Table: The Moments When Respondents Felt They Needed the PC
      • Factors Influencing PC Purchase Timeframe
      • Figure: PC Purchase Timeframe
      • Figure: PC Experience: Decision On Time Of Purchase
      • Figure: Place Of Use: Decision on Purchase Timeframe
      • Figure: Mobile Phone Charges: Decision On Purchase Timeframe
      • Figure: Existence of Specific PC Vendor-of-Interest: Decision on Purchase Timeframe
      • Figure: PC Vendor-Of-Interest: Decision on Purchase Timeframe
      • Figure: Respondents' Stance on PC Purchase: Decision on Purchase Timeframe
      • Table: Things Respondents Would Like to do with PCs: Decision on Purchase Timeframe
      • Factors That Influence PC Purchase Budget
      • Figure: PC Purchase Budget: Decision on Purchase Timeframe
      • Figure: PC Purchase Budget: Existence of PC Vendor-of-Interest
      • Figure: PC Purchase Budget: PC Vendor-of-Interest
      • Table: Average PC Purchase Budget: Reason For Interest In Specific PC Vendors
      • Table: Average PC Purchase Budget: Reasons for Supporting PC Purchase
      • Table: Average PC Purchase Budget: Things Respondents Would Like to do with PCs
• Future Outlook
• Figure: PC that Appealed to Respondents
• Essential Guidance
• Learn More
  • Related Research
  • Appendix
    • Information Device Usage Survey - Questionnaire
      • Primary Survey
      • Secondary Survey
        • I. Your PC Purchase Plans
        • II. About PC Manufacturers
        • III. What You Would Like to do With Your PC
        • IV. Your Opinions of PC
        • V. About Yourself
        • Figure: Family Structure
  • Synopsis