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The 2004 Consumer Markets: Audio Survey - U.S. Consumers Get into the Swing of Digital Audio Technologies
Product Type: Market Research Report Publication Date: Jun 01, 2005
 
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SUMMARY

This IDC study presents data and analysis from IDC's 2004 Consumer Markets: Audio Survey. The document provides an examination of survey responses related to digital audio technology ownership, usage, awareness, and purchase intention. Topics covered include household music expenditures, preferred recorded music formats, CD and PC-based music file ownership, PC-based music consumption, and paid and free online music services. It also includes an evaluation of responses regarding ownership, awareness, and purchase intention for portable, home, and automotive CD players, multichannel audio devices, compressed audio players, and terrestrial and satellite digital radio receivers.

These survey findings suggest that, today, ownership of and intention to purchase emerging audio technologies - even those that have received considerable media attention in recent years, such as paid music service providers and portable compressed audio players - are very small in comparison with ownership of and intention to purchase CD players and CDs. Among those who are using new audio technologies, adoption varies widely depending on demographics and other variables.

"The transition from older to newer audio technologies is proceeding gradually. U.S. music consumers are slowly adopting new digital audio technologies, including paid music service providers and portable MP3 players, yet they continue to depend on the tried and true, namely CDs and FM radio." - Susan Kevorkian, senior analyst, Consumer Markets: Audio

TABLE OF CONTENTS

  • Table of Contents
  • IDC Opinion
  • In This Study
    • Methodology
  • Situation Overview
    • Introduction
    • Survey Findings
      • Annual Household Income
      • Table: Annual Household Income by Gender and Age Group (% of Respondents)
      • Table: Annual Household Income by PC and Internet Access Type (% of Respondents)
      • Table: Annual Household Income by Consumer Technology Ownership (% of Respondents)
      • Music Purchases
      • Table: Average Monthly Household Music Expenditures by Gender and Age Group (% of Respondents)
      • Table: Average Monthly Household Music Expenditures by Annual Household Income (% of Respondents)
      • Table: Average Monthly Household Music Expenditures by PC and Internet Access Type (% of Respondents)
      • Table: Average Monthly Household Music Expenditures by Consumer Technology Ownership (% of Respondents)
      • Preferred Music Formats
      • Table: Preferred Format for Listening to Music by Gender and Age Group (% of Respondents)
      • Table: Preferred Format for Listening to Music by Annual Household Income (% of Respondents)
      • Table: Preferred Format for Listening to Music by PC and Internet Access Type (% of Respondents)
      • Table: Preferred Format for Listening to Music by Consumer Technology Ownership (% of Respondents)
      • CD Purchases and Ownership
      • Table: Number of CDs Purchased in Past Three Months by Gender and Age Group (% of Respondents)
      • Table: Number of CDs Purchased in Past Three Months by Annual Household Income (% of Respondents)
      • Table: Number of CDs Purchased in Past Three Months by PC and Internet Access Type (% of Respondents)
      • Table: Number of CDs Purchased in Past Three Months by Consumer Technology Ownership (% of Respondents)
      • Table: Number of CDs Owned by Gender and Age Group (% of Respondents)
      • Table: Number of CDs Owned by Annual Household Income (% of Respondents)
      • Table: Number of CDs Owned by PC and Internet Access Type (% of Respondents)
      • Table: Number of CDs Owned by Consumer Technology Ownership (% of Respondents)
      • Usage of Specific Paid MSPs
      • Table: Awareness of and Likelihood to Purchase Music from Subscription-Based Online Music Services by Gender and Age Group (% of Respondents)
      • Table: Awareness of and Likelihood to Purchase Music from Pay-per-Download Online Music Services by Gender and Age Group (% of Respondents)
      • Table: Awareness of and Likelihood to Purchase Music from Subscription-Based Online Music Services by Annual Household Income (% of Respondents)
      • Table: Awareness of and Likelihood to Purchase Music from Pay-per-Download Online Music Services by Annual Household Income (% of Respondents)
      • Music on the PC
      • Table: Number of Songs Stored on the PC by Gender and Age Group (% of Respondents)
      • Table: Number of Songs Stored on the PC by Annual Household Income (% of Respondents)
      • Table: Number of Songs Stored on the PC by PC and Internet Access Type (% of Respondents)
      • Table: Number of Songs Stored on the PC by Consumer Technology Ownership (% of Respondents)
      • Table: Use of PC Software Programs for Audio by Gender and Age Group (% of Respondents)
      • Table: Use of PC Software Programs for Audio by Annual Household Income (% of Respondents)
      • Table: Use of PC Software Programs for Audio by PC and Internet Access Type (% of Respondents)
      • Table: Use of PC Software Programs for Audio by Consumer Technology Ownership (% of Respondents)
      • Ripping and Burning CDs
      • Table: Use of Audio Compression Formats by Gender and Age Group (% of Respondents)
      • Table: Use of Audio Compression Formats by Annual Household Income (% of Respondents)
      • Table: Use of Audio Compression Formats by PC and Internet Access Type (% of Respondents)
      • Table: Use of Audio Compression Formats by Consumer Technology Ownership (% of Respondents)
      • Table: Number of CDs Ripped to PC in Previous Three Months by Gender and Age Group (% of Respondents)
      • Table: Number of CDs Ripped to PC in Previous Three Months by Annual Household Income (% of Respondents)
      • Table: Number of CDs Ripped to PC in Previous 3 Months by PC and Internet Access Type (% of Respondents)
      • Table: Number of CDs Ripped to PC in Previous Three Months by Consumer Technology Ownership (% of Respondents)
      • Table: Number of CDs Burned in Previous Three Months by Gender and Age Group (% of Respondents)
      • Table: Number of CDs Burned in Previous Three Months by Annual Household Income (% of Respondents)
      • Table: Number of CDs Burned in Previous Three Months by PC and Internet Access Type (% of Respondents)
      • Table: Number of CDs Burned in Previous Three Months by Consumer Technology Ownership (% of Respondents)
      • Subscription and Pay-per-Download Paid MSPs
      • Table: Use of Paid Online Music Services During the Past Three Months by Gender and Age Group (% of Respondents)
      • Table: Use of Paid Online Music Services During the Past Three Months by Annual Household Income (% of Respondents)
      • Table: Use of Paid Online Music Services During the Past Three Months by PC and Internet Access Type (% of Respondents)
      • Table: Use of Paid Online Music Services During the Past Three Months by Consumer Technology Ownership (% of Respondents)
      • Table: Frequency of Subscription Paid Online Music Service Usage During the Past Three Months by Gender and Age Group (% of Respondents)
      • Table: Frequency of Subscription Paid Online Music Service Usage During the Past Three Months by Annual Household Income (% of Respondents)
      • Table: Frequency of Pay-per-Download Paid Online Music Service Usage During the Past Three Months by Gender and Age Group (% of Respondents)
      • Table: Frequency of Pay-per-Download Paid Online Music Service Usage During the Past Three Months by Annual Household Income (% of Respondents)
      • Free Online Music Services
      • Table: Use of Free Online Music Services During the Past Three Months by Gender and Age Group (% of Respondents)
      • Table: Use of Free Online Music Services During the Past Three Months by Annual Household Income (% of Respondents)
      • Table: Use of Free Online Music Services During the Past Three Months by PC and Internet Access Type (% of Respondents)
      • Table: Use of Free Online Music Services During the Past Three Months by Consumer Technology Ownership (% of Respondents)
      • Table: Frequency of Free Internet Radio Usage by Gender and Age Group (% of Respondents)
      • Table: Frequency of Free Internet Radio Usage by Consumer Technology Ownership (% of Respondents)
      • Portable Audio Devices
        • Portable CD Players
        • Portable Compressed Audio Players
        • Table: Awareness of and Likelihood to Purchase Portable CD Players by Gender and Age Group (% of Respondents)
        • Table: Awareness of and Likelihood to Purchase Portable CD Players by Annual Household Income (% of Respondents)
        • Table: Factors Influencing Portable MP3 Player Purchase Decision by Gender and Age Group (% of Respondents)
        • Table: Factors Influencing Portable MP3 Player Purchase Decision by Annual Household Income (% of Respondents)
        • Table: Hours per Week Spent Listening to Portable MP3 Player by Gender and Age Group (% of Respondents)
        • Table: Hours per Week Spent Listening to Portable MP3 Player by Annual Household Income (% of Respondents)
        • Table: Awareness of and Likelihood to Purchase Portable Flash Compressed Audio Players by Gender and Age Group (% of Respondents)
        • Table: Awareness of and Likelihood to Purchase Portable Flash Compressed Audio Players by Annual Household Income (% of Respondents)
        • Table: Awareness of and Likelihood to Purchase Portable Jukebox Compressed Audio Players Based on <1.0in. HDD by Gender and Age Group (% of Respondents)
        • Table: Awareness of and Likelihood to Purchase Portable Jukebox Compressed Audio Players Based on <1.0in. HDD by Annual Household Income (% of Respondents)
        • Table: Awareness of and Likelihood to Purchase Portable Jukebox Compressed Audio Players Based on >1.0in. HDD by Gender and Age Group (% of Respondents)
        • Table: Awareness of and Likelihood to Purchase Portable Jukebox Compressed Audio Players Based on >1.0in. HDD by Annual Household Income (% of Respondents)
        • Table: Awareness of and Likelihood to Purchase Portable MP3 CD Compressed Audio Players by Gender and Age Group (% of Respondents)
        • Table: Awareness of and Likelihood to Purchase Portable MP3 CD Compressed Audio Players by Annual Household Income (% of Respondents)
        • Table: Awareness of and Likelihood to Purchase Portable MiniDisc Compressed Audio Players by Gender and Age Group (% of Respondents)
        • Table: Awareness of and Likelihood to Purchase Portable MiniDisc Compressed Audio Players by Annual Household Income (% of Respondents)
      • Home Audio Devices
        • AV Receivers
        • Surround-Sound Speaker Systems
        • Home CD Players
        • Table: Awareness of and Likelihood to Purchase Home AV Receivers by Gender and Age Group (% of Respondents)
        • Table: Awareness of and Likelihood to Purchase Home AV Receivers by Annual Household Income (% of Respondents)
        • Table: Awareness of and Likelihood to Purchase Surround-Sound Speaker Systems by Gender and Age Group (% of Respondents)
        • Table: Awareness of and Likelihood to Purchase Surround-Sound Speaker Systems by Annual Household Income (% of Respondents)
        • Table: Awareness of and Likelihood to Purchase Home CD Players by Gender and Age Group (% of Respondents)
        • Table: Awareness of and Likelihood to Purchase Home CD Players by Annual Household Income (% of Respondents)
        • Home Multichannel Audio Players
        • Home DVD Players
        • Home Compressed Audio Players
        • Table: Awareness of and Likelihood to Purchase Home Multichannel Audio Players by Gender and Age Group (% of Respondents)
        • Table: Awareness of and Likelihood to Purchase Home Multichannel Audio Players by Annual Household Income (% of Respondents)
        • Table: Awareness of and Likelihood to Purchase Home DVD Players by Gender and Age Group (% of Respondents)
        • Table: Awareness of and Likelihood to Purchase Home DVD Players by Annual Household Income (% of Respondents)
        • Table: Awareness of and Likelihood to Purchase Home Jukebox Compressed Audio Players by Gender and Age Group (% of Respondents)
        • Table: Awareness of and Likelihood to Purchase Home Jukebox Compressed Audio Players by Annual Household Income (% of Respondents)
        • Table: Awareness of and Likelihood to Purchase Home Networked Audio Receiver Compressed Audio Players by Gender and Age Group (% of Respondents)
        • Table: Awareness of and Likelihood to Purchase Home Networked Audio Receiver Compressed Audio Players by Annual Household Income (% of Respondents)
      • Automotive Audio Devices
        • Automotive CD Players
        • Automotive Multichannel Audio Players
        • Automotive MP3 Players
        • Table: Awareness of and Likelihood to Purchase Automotive CD Players by Gender and Age Group (% of Respondents)
        • Table: Awareness of and Likelihood to Purchase Automotive CD Players by Annual Household Income (% of Respondents)
        • Table: Awareness of and Likelihood to Purchase Automotive Multichannel Audio Players by Gender and Age Group (% of Respondents)
        • Table: Awareness of and Likelihood to Purchase Automotive Multichannel Audio Players by Annual Household Income (% of Respondents)
        • Table: Awareness of and Likelihood to Purchase Automotive MP3 CD Compressed Audio Players by Gender and Age Group (% of Respondents)
        • Table: Awareness of and Likelihood to Purchase Automotive MP3 CD Compressed Audio Players by Annual Household Income (% of Respondents)
        • Table: Awareness of and Likelihood to Purchase Automotive Jukebox Compressed Audio Players by Gender and Age Group (% of Respondents)
        • Table: Awareness of and Likelihood to Purchase Automotive Jukebox Compressed Audio Players by Annual Household Income (% of Respondents)
      • Terrestrial and Satellite Digital Radio
      • Table: Awareness of and Likelihood to Purchase Terrestrial Digital Radios by Gender and Age Group (% of Respondents)
      • Table: Awareness of and Likelihood to Purchase Terrestrial Digital Radios by Annual Household Income (% of Respondents)
      • Table: Awareness of and Likelihood to Purchase Satellite Radios by Gender and Age Group (% of Respondents)
      • Table: Awareness of and Likelihood to Purchase Satellite Radios by Annual Household Income (% of Respondents)
  • Future Outlook
  • Essential Guidance
  • Learn More
    • Related Research
    • Appendix: 2004 Consumer Markets: Audio Survey
      • Introduction
      • Screener Questions
      • Section 1: Personal Computers, Internet/Web (n = 1,000)
      • Section 2: Home Networking Technologies (n = 500)
      • Section 3: Gaming Technologies (n = 500)
      • Section 4: Audio Technologies
      • Section 7: Demographics (n = 1,000)
    • Synopsis

The 2004 Consumer Markets: Audio Survey - U.S. Consumers Get into the Swing of Digital Audio Technologies

Publisher: IDC

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