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SUMMARY
This IDC study looks at the Australia market for plasma displays and LCD TVs.
The combined plasma and LCD TV market in Australia has evolved to become very
competitive, largely due to the heightened competition led by the Korean
vendors especially in the plasma market. Consumers' increased preference for
the look and feel of flat TVs as well as the availability of high-quality
content are important factors driving the growth of this market.
"In 2004, total plasma shipments accounted for almost 64% of the combined
plasma and LCD TV market, while LCD TVs continued to lag behind, with price
being the key inhibitor. This market is pegged for strong growth over the
2005-2009 forecast period, and is expected to witness greater competition among
the vendors with the entrance of a number of nontraditional TV vendors. LCD TV
shipments are expected to surpass plasma display shipments in 2008," says
Sophie Lo, research analyst, Consumer Digital Markets, IDC Australia.
TABLE OF CONTENTS
- Table of Contents
- IDC Opinion
- In This Study
- Situation Overview
- Current TV Market Landscape
- Consumer Confusion
- TV Technologies
- Choices Galore
- IT-CE Convergence
- A Clash of Old and New
- Plasma and LCD TV Market Dynamics
- Plasma Displays
- Plasma Display Vendors
- Figure: Australia Plasma Display Panel Shipment Share by Brand, 2004
- LCD TVs
- LCD TV Vendors
- Figure: Australia LCD TV Shipment Share by Brand, 2004
- Future Outlook
- Forecast and Assumptions
- Table: Key Forecast Assumptions for the Australia Plasma and LCD TV Market, 2005-2009
- Plasma TV Market Analysis
- Table: Australia Plasma Display Panel Shipments, ASP, and Revenue by Screen Size, 2004-2009
- Figure: Australia Plasma Display Panel Shipments (000) by Screen Size, 2004-2009
- Figure: Australia Plasma Display Panel Revenue by Screen Size, 2004-2009
- Figure: Australia Plasma Display Panel ASP by Screen Size, 2004-2009
- LCD TV Market Analysis
- Table: Australia LCD TV Shipments, ASP, and Revenue by Screen Size, 2004-2009
- Figure: Australia LCD TV Shipments (000) by Screen Size, 2004-2009
- Figure: Australia LCD TV Revenue (A$M) by Screen Size, 2004-2009
- Figure: Australia LCD TV ASP (A$) by Screen Size, 2004-2009
- Plasma versus LCD TV
- Figure: Australia Plasma Display Panel Versus LCD TV Shipments, 2004-2009
- Figure: Australia 42-49in. Plasma Display Panel Versus 40in.+ LCD ASP, 2004-2009
- Figure: Australia 42-49in. Plasma Display Panel Versus 40in.+ LCD TV Shipments, 2004-2009
- Future Vision
- Essential Guidance
- Learn More
- Related Research
- Definitions
- Synopsis
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