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SUMMARY
Abstract
This IDC study provides detailed analysis, conclusions, and forecasts regarding
the dynamics of the West Africa (Nigeria and Ghana) personal computer market.
The information in this study is intended to provide an understanding of the
changes and challenges facing the PC industry. IDC's 2007 figures and analysis
are based on information gathered from interviews with the leading IT companies
(vendors, distributors, assemblers, system integrators, value-added resellers,
and dealers) active in the region.
"High GDP growth and increases in both oil and non-oil revenues will spur
strong economic growth in Nigeria and Ghana, boosting demand for PCs in all
end-user segments in the region, especially in the corporate segment. Vendors
must pay more attention to the regional market through local presence, whether
direct or indirect." - Patrick Nzegbuna, Research Analyst, West Africa
TABLE OF CONTENTS
Table of Contents
- Table of Contents
- IDC Opinion
- In This Study
- Methodology
- Executive Summary
- West Africa
- Situation Overview
- Table: Unit Shipments and Value of Shipments (US$M) of Personal Computers in West Africa by Country, 2007
- PC Market by Form Factor
- Figure: Shipments of Personal Computers According to Form Factor in West Africa, 2007
- Figure: Value of Shipments (US$M) of Personal Computers According to Form Factor in West Africa, 2007
- Table: Vendors' Market Share of Unit Shipments and Value of Shipments (US$M) of Personal Computers in West Africa, 2007
- Table: Vendors' Market Share of Unit Shipments and Value of Shipments (US$M) of Desktops in West Africa, 2007
- Table: Vendors' Market Share of Unit Shipments and Value of Shipments (US$M) of Notebooks in West Africa, 2007
- Table: Vendors' Market Share of Unit Shipments and Value of Shipments (US$M) of x86 Servers in West Africa, 2007
- PC Market by Vendor Category
- Table: Unit Shipments and Value of Shipments (US$M) of Personal Computers by Vendor Category in West Africa, 2007
- PC Market by End-User Dynamics
- Table: Share of PC Shipments by End-User Category in West Africa, 2007-2012
- PC Market by Channel
- Direct Channel
- Indirect Channel
- Table: Share of PC Shipments by Distribution Channel in West Africa, 2007-2012
- Future Outlook
- Forecast and Assumptions
- Table: Key Forecast Assumptions for the Personal Computing Market in West Africa, 2008-2012
- Forecast of Personal Computer Market in the Region
- Short-Term Outlook
- Long-Term Outlook
- Table: Forecast of Unit Shipments and Value of Shipments (US$M) of Personal Computers in West Africa, 2007-2012
- Figure: Forecast of Unit Shipments and Value of Shipments (US$M) of Desktop in West Africa, 2007-2012
- Figure: Forecast of Unit Shipments and Value of Shipments (US$M) of Notebook in West Africa, 2007-2012
- Figure: Forecast of Unit Shipments and Value of Shipments (US$M) of x86 server in West Africa, 2007-2012
- Market Context
- Table: Comparison of PC Shipment Forecast 2006-2011 versus 2007-2012 in West Africa
- Figure: Comparison of PC Shipment Forecast 2006-2011 versus 2007-2012 in West Africa
- Nigeria
- Situation Overview
- Economic and Political Environment
- Table: Key Economic Indicators for Nigeria, 2006-2008
- Overview of the PC Market
- Figure: Shipments of Personal Computers According to Form Factor in Nigeria, 2007
- Drivers
- Inhibitors
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of Personal Computers in Nigeria, 2007
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of Desktops in Nigeria, 2007
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of Notebooks in Nigeria, 2007
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of x86 Servers in Nigeria, 2007
- PC Market by Vendor Category
- Name Brand Vendors
- Local Assemblers
- Table: Unit Shipments and Value of Shipments (US$M) of Personal Computers by Vendor Category in Nigeria, 2007
- PC Market End-User Dynamics
- Table: Share of PC Shipments by End-User Category in Nigeria, 2007-2012
- PC Market Channels
- Direct Channel
- Indirect Channel
- Table: Share of PC Shipments by Distribution Channel in Nigeria, 2007-2012
- Future Outlook
- Table: Forecast of Unit Shipments and Value of Shipments (US$M) of Personal Computers in Nigeria, 2007-2012
- Figure: Forecast of Unit Shipments and Value of Shipments (US$M) of Desktop in Nigeria, 2007-2012
- Figure: Forecast of Unit Shipments and Value of Shipments (US$M) of Notebook in Nigeria, 2007-2012
- Figure: Forecast of Unit Shipments and Value of Shipments (US$M) of x86 server in Nigeria, 2007-2012
- Ghana
- Situation Overview
- Economic and Political Environment
- Table: Key Economic Indicators for Ghana, 2006-2008
- Overview of the PC Market
- Figure: Shipments of Personal Computers According to Form Factor in Ghana, 2007
- Drivers
- Inhibitors
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of Personal Computers in Ghana, 2007
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of Desktops in Ghana, 2007
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of Notebooks in Ghana, 2007
- Table: Vendor Market Share of Unit Shipments and Value of Shipments (US$M) of x86 Servers in Ghana, 2007
- PC Market by Vendor Category
- Name Brand Vendors
- Local Assemblers
- Table: Unit Shipments and Value of Shipments (US$M) of Personal Computers by Vendor Category in Ghana, 2007
- PC Market End-User Dynamics
- Table: Share of PC Shipments by End-User Category in Ghana, 2007-2012
- PC Market Channels
- Direct Channel
- Indirect Channel
- Table: Share of PC Shipments by Distribution Channel in Ghana, 2007-2012
- Future Outlook
- Table: Forecast of Unit Shipments and Value of Shipments (US$M) of Personal Computers in Ghana, 2007-2012
- Figure: Forecast of Unit Shipments and Value of Shipments (US$M) of Desktop in Ghana, 2007-2012
- Figure: Forecast of Unit Shipments and Value of Shipments (US$M) of Notebook in Ghana, 2007-2012
- Figure: Forecast of Unit Shipments and Value of Shipments (US$M) of x86 server in Ghana, 2007-2012
- Essential Guidance
- Learn More
- Related Research
- Definitions
- Personal Computer
- Notebook
- Ultraportable
- x86 Servers
- Exceptions to the PC definition
- Other Definitions
- Methodology
- Primary Data Sources
- Secondary Sources
- Forecasting Methodology
- Business Sector
- Government Sector
- Home Sector
- Education Sector
- Synopsis
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