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SUMMARY
Pet Snack Products Included In The Report:
- Dog Treats
- Cat Treats
- Other Pet Treats
- Private-Label Pet Treats
- Retail sales of pet treats have taken off since the beginning of the
decade. From 2000 to 2004, sales advanced by an average of 7.0% per year, more
than triple the 2.1% growth rate of the 1990s. While dog treats still dominate
the market, sales growth for cat treats has outpaced growth in the dog treat
segment over the past few years. What is in store for the future? See our
forecasts for the coming year and the coming decade.
- In addition to the detailed market statistics, this report provides a
wealth of information at the company/brand level. Particular attention is
devoted to new product introductions, advertising trends and promotional
strategies, market shares, and more. The report also examines competition
between brand-name and private-label pet treats.
- Supermarkets are losing their grip on the pet treats market. Sales through
these outlets have posted only minor gains in recent years, but a push to
reinvigorate the pet aisle should result in some improvement in the
supermarket channel in the years to come. Pet specialty stores and mass
merchandisers have been gaining ground at the expense of supermarkets. See our
in-depth coverage of the distribution network for pet treats.
- A special section of this report is devoted to demographics, looking at
the population of pet owners as well as trends in the dog and cat populations.
Topics covered include consumer buying behavior for pet products,
characteristics of dog owners vs. cat owners, trends in the number of pets per
household, and other factors driving demand for pet treats.
- This report includes detailed profiles of major pet snack manufacturers
(Kraft Foods, Old Mother Hubbard, Hartz Mountain, The Iams Company, Nestle
Purina PetCare Company, Doane Pet Care, and others) and leading retailers
(PETCO, Petland Discounts, PETsMART, and SuperPetz). Get the latest news on
sales performance, marketing strategies, product lines, and other recent
activities of the movers and shakers in the pet snack industry.
Included Topics:
- Market Size & Growth
- Market Forecasts
- Market Shares
- Retail Distribution
- Demand Drivers
- Pricing Trends
- Advertising & Promotion
- Company Profiles
TABLE OF CONTENTS
SECTION I: EXECUTIVE OVERVIEW
Analysis:
- Pet Products Industry
- Healthy Consumers and Their Pets
- Market Conditions
SECTION II: THE U.S. MARKET FOR PET SNACKS AND TREATS
Analysis:
- Manufacturers Enjoying Pet Craze
- A Healthy Retail Market
- Dog Treats
- Cat Treats .
- Other Pet Treats
- Supermarkets Trying to Recapture Market Share
- Pet Specialty Stores Capitalize on Current Pet Trends.
- Mass Merchandisers Becoming More Aggressive
- Market Shares for Dog Treats .
- Market Shares for Cat Treats
- Private-Label Products
Tables:
- U.S. Manufacturers' Sales of Pet Snacks and Treats:
- As a Percentage of Total Pet Food Sales
- Total .
- By Type
- Product Mix
- Producer Price Trends:
- U.S. Retail Sales of Pet Snacks and Treats:
- Total
- By Type
- Product Mix
- By Outlet
- Distribution, by Outlet
- U.S. Supermarket Sales of Pet Snacks and Treats as a Percentage of Total
Pet Food Sales
- Percent Margin for Pet Snack and Treat Sales in Supermarkets
- Number of Retail Pet and Pet Supply Stores in the U.S
- U.S. Retail Sales of Dog Treats, by Brand and Company.
- U.S. Retail Sales of Cat Treats, by Brand and Company
SECTION II: THE U.S. MARKET FOR PET SNACKS AND TREATS (cont'd.)
Tables: (cont'd.)
- U.S. Retail Sales of Private-Label Pet Snacks and Treats
- Consumer Price Trends for Pet Food
- Selected New Pet Snack and Treat Product Introductions
SECTION III: FACTORS AFFECTING DEMAND FOR PET SNACKS AND TREATS
Analysis:
- Pet Parents
- Are Pets Overweight Too?
- Dog and Cat Populations
- Bird, Small Animal, and Reptile Populations
- Empty Nesters.
- Females in the Workforce
- Pets and the Economy
Tables:
- Dog Ownership Trends in the U.S.
- Distribution of Dog Owners:
- By Gender and Age Group
- By Region
- By Total Family Income
- By Education Level
- By Race
- By Marital Status
- Cat Ownership Trends in the U.S
- Distribution of Cat Owners:
- By Gender and Age Group
- By Region
- By Total Family Income
- By Education Level
- By Race
- By Marital Status
- Greatest Challenges of Owning a Pet
- Issues Most Important to Pet Owners
- Average Annual U.S. Household Expenditures on Pets, Pet Food, and Pet
Supplies
- Average Annual U.S. Household Expenditures, by Selected Demographic
Characteristics:
- Pets
- Pet Food
- Pet Supplies
- Consumer Buying Behavior for Pet Food Products
- U.S. Resident Population Trends and Projections
- U.S. Population Trends and Projections, by Age Group
- Projected Age Distribution of the U.S. Population
SECTION III: FACTORS AFFECTING DEMAND FOR PET SNACKS AND TREATS (cont'd.)
Tables: (cont'd.)
- U.S. Population and Household Trends and Projections
- U.S. Resident Population Projections, by Region
- U.S. Resident Population Projections, by State
- Projected Distribution of the U.S. Population, by State
- U.S. Civilian Labor Force, by Gender
- U.S. Gross Domestic Product
- U.S. Disposable Personal Income
- U.S. Per Capita Disposable Personal Income
- U.S. Personal Consumption Expenditures
- U.S. Per Capita Personal Consumption Expenditures
- Consumer Confidence Index
SECTION IV: CONSUMER ADVERTISING AND PROMOTIONAL TRENDS FOR PET SNACKS AND
TREATS
Analysis:
- Media Expenditures Grow with Strong Demand
- Top Advertisers
- Top Advertised Brands
- Target Attracts Consumers to Pet Care Department
Tables:
- Media Expenditures for Pet Snacks and Treats:
- Total
- By Type of Medium
- Ranked by Company
- Top Ten Advertised Brands
- By Company and Brand
SECTION V: STRUCTURE OF THE U.S. DOG AND CAT FOOD INDUSTRY
Analysis:
- Manufacturing Establishments Buck the Trend
- Gross Operating Margin
- Labor Productivity Increases Steadily
- Capital Expenditures
Explanation of Terms
Tables:
- The U.S. Dog and Cat Food Industry:
- Number of Manufacturing Establishments:
- Total
- Establishments and Employees, by State
- Establishments, by State and Employment Size Class
- Operating Structure
- Gross Operating Margin
SECTION V: STRUCTURE OF THE U.S. DOG AND CAT FOOD INDUSTRY (cont'd.)
Tables: (cont'd.)
- The U.S. Dog and Cat Food Industry: (cont'd.)
- Value Added by Manufacture
- Vertical Integration Index
- Employment Structure
- Total Labor Costs
- Average Hourly Earnings of Production Workers
- Cost of Living Index for Production Workers
- Labor Productivity
- Indexes of Real Labor Productivity
- New Capital Expenditures
- Plant vs. Equipment Expenditures
- Ending Inventories
The Plant Manager's Workbook:
- How to Use This Section
- Gathering Your Data
- Developing Your Ratios
- How Does Your Plant Stack Up?
SECTION VI: COMPANY PROFILES
Introduction
Profiles of Selected Manufacturers of Pet Snacks and Treats:
- Del Monte Foods Company:
- Overview
- Dog Treats
- Cat Treats
- Market Shares
- Manufacturing
- Distribution
- Sales and Employees
- Financial Summary and Analysis
- Doane Pet Care Company:
- Overview
- Pet Treats
- Manufacturing
- Distribution
- Sales and Employees.
- Financial Summary and Analysis
- The Hartz Mountain Corporation:
- Overview
- Dog Treats
- Bird Treats
- Small Animal Treats
- Promotional Activities
SECTION VI: COMPANY PROFILES (cont'd.)
Profiles of Selected Manufacturers of Pet Snacks and Treats: (cont'd.)
- The Hartz Mountain Corporation: (cont'd.)
- Major Acquisitions
- Sales and Employees
- Hill's Pet Nutrition, Inc.:
- Overview
- Dog Treats
- Manufacturing and Distribution
- Colgate-Palmolive Restructuring
- Sales and Employees
- Financial Summary and Analysis (Colgate-Palmolive Company)
- The Iams Company:
- Overview
- Dog Biscuits
- Savory Sauces
- Manufacturing
- Distribution
- Sales and Employees
- Financial Summary and Analysis (The Procter & Gamble Company)
- Kraft Foods Inc.:
- Overview
- "Milk-Bone" Dog Treats
- "Milk-Bone" Market Shares
- Manufacturing
- Distribution
- Sales and Employees.
- Financial Summary and Analysis
- Mars, Incorporated:
- Overview
- Dog and Cat Treats
- Research and Development
- New Business Unit
- Manufacturing, Sales, and Employees
- Nestle Purina PetCare Company:
- Overview
- Dog Treats
- Cat Treats
- Retail Price Increases
- Sales and Employees.
- Old Mother Hubbard:
- Overview
- A Different Approach
- Dog Treats
- Cat Treats
- Distribution, Sales, and Employees
SECTION VI: COMPANY PROFILES (cont'd.)
Profiles of Selected Manufacturers of Pet Snacks and Treats: (cont'd.)
- Sergeant's Pet Care Products, Inc.:
- Overview
- Dog Treats
- Bird and Small Animal Treats
- Sales and Employees
Profiles of Selected Retailers of Pet Snacks and Treats:
- PETCO Animal Supplies Stores, Inc.:
- Overview
- Dog Treats
- Cat, Bird, and Small Animal Treats
- Stores and Distribution
- Customer Loyalty Program
- Sales and Employees
- Financial Summary and Analysis (PETCO Animal Supplies, Inc.)
- Petland Discounts Inc.:
- Overview
- Dog Treats
- Cat, Bird, and Small Animal Treats
- Sales and Employees
- PETsMART, Inc.:
- Overview
- Dog Treats
- Cat, Bird, and Small Animal Treats
- Stores and Distribution
- Customer Loyalty Program
- Sales and Employees
- Financial Summary and Analysis
- SuperPetz, LLC:
- Overview
- Stores
- Frequent Buyer Program
- Sales and Employees
- Financial Summary and Analysis (Weis Markets, Inc.)
- SECTION VII: INDUSTRY DIRECTORIES
Introduction
Directory of Selected U.S. Pet Food Manufacturers
Directory of Selected U.S. Retail Pet Shops
Directory of Selected U.S. Pet Food Wholesalers
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