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SUMMARY
Emerging market growth shifting from Eastern Europe and Latin America to
Southeast Asia, the Middle East, and Africa; a new wave of ultra value-line
handsets is hitting the market
Nokia using modularized platforms, economies of scale to obtain strong
position in Europe, Asia, and Africa; Motorola expanding presence in Southeast
Asia from its stronghold in Latin America through flexible ODM outsourcing and
GSMA tenders; Samsung and LG rely on in-house production to establish a
presence in the Latin American, Indian markets
Although pricing pressures in emerging markets are high, integrated chipset
solutions are slimming down BOM; major brands also employ ODM outsourcing to
lower prices
In 2006 Western Europe is expected to replace Japan as the world's main WCDMA
market; Nokia, Motorola, and Sony Ericsson are leveraging their patent
portfolio and device production to challenge early entrants NEC and LG;
furthermore, 3G chipsets containing application processors to impact the
market landscape, but high prices will limit offerings to the Smartphone and
high-end feature phone segments in the short term
In 2006 mobile phones will see upgrade in A/V functions; mobile TV, GPS, and
Wi-Fi-enabled handsets will become a focal point for makers; PDA phones are
expected to remain oriented towards the high-end segment, but Smartphones
might make a foray into the mid-range segment due to Nokia's aggressive
rollout of its s60 models.
TABLE OF CONTENTS
Global forecasts up to 2010 for subscriber base by system technology, sales by
function -- including camera, music, LBS, wi-fi, and Skype functionalities --
and by basic phone, enhanced phone, Smartphone, and PDA phone; 2005 and 2006
subscription base, penetration rates, and handset market size of Western
Europe, Asia, North America, Africa and the Middle East, Eastern Europe, and
Latin America; target countries and cooperating operators in the EMH program;
product specs of phones targeted at emerging markets; the major brands' global
manufacturing and R&D presence; production strategies of Nokia, Motorola,
Samsung, LG, and Sony Ericsson; GSM handset cost structure and chip cost
comparison by system technology; production chain for ultra-value line
handsets; major brand 3G phone line-up comparison; supplier-customer
relationships for 3G phones, WCDMA solutions, application processors, mobile
TV solutions, LBS solutions, wi-fi solutions; essential IP royalty flows;
specification analysis of smartphones and phone PDAs.
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