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Heating Up Again - The Japanese Mobile Communications Market & Operators' Strategies

Product Type: Market Research Report Publication Date: Oct 18, 2006
 
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SUMMARY

Since NTT DoCoMo's introduction of i-mode service in 1999, the Japanese market has been of intense interest to operators in other countries. In November 2005, the Japanese government awarded new mobile phone licenses to BB Mobile, IP Mobile, and eMobile for the first time in 12 years. On March 7, 2006, BB Mobile's parent company, SoftBank, announced it would acquire Vodafone Japan, which was then renamed as SoftBank Mobile. With the introduction of MNP services in late 2006, and the entry of MVNOs into the market, 2006 is a significant year for the Japanese mobile communications market.

This report will examine the current state of the Japanese mobile communications market, mobile operators' services, and the business models of the leading operators - NTT DoCoMo, KDDI, and SoftBank Mobile.

TABLE OF CONTENTS

Tables

  • Table 1 NTT DoCoMo, KDDI, and Vodafone Japan's Revenue and Profit Margin, FY2004 - FY2005
  • Table 2 NTT DoCoMo, KDDI, and Vodafone Japan's Mobile Phone Function Comparison
  • Table 3 NTT DoCoMo, KDDI, and Vodafone Japan's Mobile Data Service Comparison
  • Table 4 NTT DoCoMo, KDDI, and Vodafone Japan's Flat-rate Tariffs for Data Services
  • Table 5 NTT DoCoMo, KDDI, Softbank's Business Scope of
  • Table 6 NTT DoCoMo, KDDI, SoftBank Mobile's Strength and Weakness

Figures

  • Figure 1 Japanese Mobile Phone Subscribers and Mobile Phone Penetration, 1997 - 2005
  • Figure 2 Japanese Mobile Phone Subscriber Base and Share by System Technology, 1Q 2004 - 2Q 2006
  • Figure 3 NTT DoCoMo, KDDI, Vodafone, and SoftBank's Technology Roadmap, 2001 - 2010
  • Figure 4 Competition Status in the Japanese Mobile Communications Market
  • Figure 5 NTT DoCoMo, KDDI, and Vodafone Japan's Mobile Phone Market Share by System Technology, 1Q 2004 - 1Q 2006
  • Figure 6 NTT DoCoMo, KDDI, and Vodafone Japan's ARPU and Data Services' Share of ARPU, 2Q 2004 - 1Q 2006
  • Figure 7 Competition Between NTT DoCoMo, KDDI, and Vodafone Japan
  • Figure 8 NTT DoCoMo's Business Model
  • Figure 9 KDDI's M&A Strategies
  • Figure 10 KDDI's Business Strategies

Heating Up Again - The Japanese Mobile Communications Market & Operators' Strategies

Publisher: Market Intelligence Center (MIC)

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