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SUMMARY
With voice service revenue growth starting to level off, mobile operators
around the world are hoping that the introduction of 3G service will help to
compensate for this by making value-added services their main source of
revenue in the future. CDMA2000 1x EV-DO services were launched in Korea in
2002.
The high transmission speed supported by this new technology has stimulated
the development of a wide range of new value-added services. This report will
analyze the current status of mobile value-added services in the Korean market.
TABLE OF CONTENTS
- Current Status of the Korean Mobile Value-added Services
- Mobile Value-added Service Billing Models
- Major Mobile Value-added Services in Korea
- Text Messaging
- Mobile Music
- Mobile Gaming
- VOD and Mobile TV
- DMB
- Telematics
- MIC Perspective
- Appendix
List of Tables
- Table 1 Charge Rate for Korean Mobile Operators' Main Mobile Value-added
Services
- Table 2 Transmission Fees for Individual Value-added Services in Korea
- Table 3 Charging Models of SK Telecom's Music Downloading Service
- Table 4 Mobile Game Payment Models in Korea
- Table 5 Content and Pricing of SK Telecom and KTF's VOD / Mobile TV
Services
- Table 6 Comparison of S-DMB and T-DMB Services in Korea
- Table 7 Telematics Services in Korea's Before and After Markets
- Table 8 SKT, KTF, and LTG's Mobile Phone Portal Sites
List of Figures
- Figure 1 Korean Mobile Communications Market Value, 1Q 2004 - 2Q 2006
- Figure 2 Leading Korean Mobile Operators' Mobile Value-added Service
Revenue, 1Q 2004 - 2Q 2006
- Figure 3 Korean Mobile Phone Subscribers by System Technology, 3Q 2004 -
2Q 2006
- Figure 4 Korean Consumers Interested in Mobile Value-added Services
- Figure 5 Korean Text Messaging Services
- Figure 6 SKT's Melon Music Downloading
- Figure 7 Mobile Game Downloading Models in Korea
- Figure 8 SK Telecom's 1mm Service
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