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Product Strategies of Chinese STB IC Design House

Product Type: Market Research Report Publication Date: May 28, 2007
 
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SUMMARY

Digital TV services have been launched worldwide, and China has established several digital TV standards, including DMB-TH (terrestrial), DVB-C (cable), and DVB-S (satellite), as well as standards for the separation of a smart card from a set-top box. With an installed base of 340 million TV units, China is becoming a major set-top box market. Driving by increasing demand from the industry and supported by the Chinese government's policies, Haier IC, Guoxin Science & Technology, HiSilicon, Fullhan Microelectronics Celestial Semiconductor, and Image Silicon have made their foray into the set-top box IC market. In 2005, Haier IC's revenue reached 230 million RMB (US$30 million; US$1=7.7RMB); HiSilicon and Fullhan Microelectronics have developed H.264-comptible ICs. This report will analyze the development of these Chinese set-top box IC suppliers.

TABLE OF CONTENTS

List of Topics:

Current status of leading Chinese STB IC design houses, including Haier IC, Hisilicon, Guoxin Science & Technology, Fullhan Microelectronics, Celestial Semiconductor, Image Silicon; comparison of the Chinese STB IC design houses' technologies and product positioning.

List of Tables:

  • Table 1 Haier IC's STB IC Product Line-up
  • Table 2 HiSilicon's Digital Media IC Product Line-up
  • Table 3 Guoxin Science & Technology's STB IC Manufacturing Partners
  • Table 4 Guoxin Science & Technology's STB IC Product Line-up
  • Table 5 Fullhan Microelectronics' STB IC Product Line-up
  • Table 6 Image Silicon's STB IC Product Line-up
  • Table 7 Comparison of Chinese STB IC Design Houses
  • Table 8 Chinese STB IC Design Houses' Decoder Specifications
  • Table 9 Haier IC and Guoxin Science & Technology's Demodulator Specifications

List of Figures:

  • Figure 1 Haier IC's STB IC Solutions
  • Figure 2 HiSilicon ACE Hi3110 Function Block
  • Figure 3 HiSilicon SPIKE Hi3560 Function Block
  • Figure 4 HiSilicon SPIKE Hi3560 Interface Architecture
  • Figure 5 Fullhan Microelectronics' FH86-series IC Function Block

Product Strategies of Chinese STB IC Design House

Publisher: Market Intelligence Center (MIC)

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