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SUMMARY
Looking at Chinese consumers' image perception of the top ten brands, Nokia
leads other brands in six items: high-tech appeal (69%), sense of class
(60%), user- friendliness (65%), the best brand for business people (65%),
high quality (65%), and reasonable price (69%). Sony Ericsson is rated the
best entertainment brand (62%), the brand most suitable for young people
(63%), and the best brand in tune with current trends (57%). Samsung is
classified as the brand most suitable for women (57%).
TABLE OF CONTENTS
List of Topics
Chinese consumers' perception of mobile phone brands' image, including
high-tech appeal, entertainment, sense of class, user-friendliness, quality,
sense of fashion, reasonable prices, and suitability for young people, women,
and business people.
List of Tables
- Table 1 Mobile Phone Brand Image in China by Monthly Disposable Income -
High-tech Appeal, August 2006
- Table 2 Mobile Phone Brand Image in China by Mobile Phone Brand -
Entertainment, August 2006
- Table 3 Mobile Phone Brand Image in China by Age - Sense of Class, August
2006
- Table 4 Mobile Phone Brand Image in China by Purchase Budget - User
Friendliness, August 2006
- Table 5 Mobile Phone Brand Image Most Suitable for Young People in China
by Monthly Disposable Income, August 2006
- Table 6 Mobile Phone Brand Image Most Suitable for Women in China by
Occupation, August 2006
- Table 7 Mobile Phone Brand Image Most Suitable for Business People in
China by Mobile Phone Brand, August 2006
- Table 8 Mobile Phone Brand Image in China by Monthly Disposable Income -
Good Quality, August 2006
- Table 9 Mobile Phone Brand Image in China by Age - in Tune with Current
Trends, August 2006
- Table 10 Mobile Phones Brand Image in China by Age - Reasonable Price,
August 2006
List of Figures
- Brand Image - High-tech Appeal
- Brand Image - Entertainment
- Brand Image - Sense of Class
- Brand Image - User Friendliness
- Brand Image - Most Suitable for Young People
- Brand Image - Most Suitable for Women
- Brand Image - Most Suitable for Business People
- Brand Image - Good Quality
- Brand Image: in Tune with Current Trends
- Brand Image: Reasonable Price
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