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SUMMARY
In order to avoid Europe's 14% import tariff on television sets, many large
television companies have been spurred to set up plants in Europe. However,
the EU continues to expand eastward with Turkey already being an EU candidate
country. Though it has not officially acceded to the EU, Turkey already enjoys
zero import tariffs in Europe. Based on this geographical advantage and zero
tariffs, Turkish television companies have committed themselves to the
development of own-brand and contract manufacturing businesses. Also, using
the advantages of their experience working with major vendors and the support
of their conglomerates, Turkish television companies are poised to play a
major role in the worldwide television manufacturing supply chain.
TABLE OF CONTENTS
List of Topics
Vestel, Beko and Profilo's LCD TV development strategies, including product
and channel strategies, branding and outsourcing strategies; support by larger
conglomerates and cooperation with other major TV vendors.
- Market Positioning of Turkish Television Makers
- Enjoying Zero Tariffs in Europe
- Geographical Advantage as Bridge between Europe and Asia
- Vestel, Beko, and Profilo's LCD TV Development Strategies
- Appendix
Arcelik, Beko, Finlux, Grundig, Hitachi, JVC, KOC, LG, Luxor, Matsushita,
Profilo, Samsung, Sanyo, Sharp, Sony, Thomson, Toshiba, Vestel, Zorlu
List of Tables
- Table 1: Vestel Company Profile
- Table 2: Beko Company Profile
- Table 3: Profilo Company Profile
List of Figures
- Figure 1: Grundig's Sales and After-sales Service Points
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